Shopper Marketing - March 2016 - 114


SHOPPER MARKETING
MANAGER

*	 The Shopper
Marketing
Manager
is responsible for working with the field
sales teams, trade marketing and brand
marketing to drive customer penetration in
the development and execution of shopper
marketing programs that support the
Reynolds Consumer Products brands and
customer sales objectives.
*	 This position reports into the Vice President
of Customer Marketing.
*	 Responsible for developing and executing
shopper marketing plans that drive
demand, build brand equity, and increase
merchandising by leveraging account-level
promotional tactics.

*	 Partner with consumer and trade analytics
to establish learning plans and conduct ROI
analysis, providing recommendation for
optimization.
*	 Collaborate with customer teams to identify
and prioritize highest impact opportunities.
*	 Work closely with consumer insights
and category management to gain an
understanding of brand and shopper
insights to maximize impact of marketing
programs.
*	 Identify and collaborate with external
partners to build insight-driven shopper
programs.
(Lake Forest, IL)

Every week, the Path to Purchase Institute's NEWSWIRE contains a fresh selection of job
postings that are of interest to shopper marketing professionals. If you'd like to receive
the NEWSWIRE, please visit https://p2pi.org/publications#newsletters where you can
subscribe to it as well as access other Institute reports, content and information.
114

y SHOPPER MARKETING MARCH 2016


https://www.p2pi.org/publications#newsletters

Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
Shopper Marketing - March 2016 - 12
Shopper Marketing - March 2016 - 13
Shopper Marketing - March 2016 - 14
Shopper Marketing - March 2016 - 15
Shopper Marketing - March 2016 - 16
Shopper Marketing - March 2016 - 17
Shopper Marketing - March 2016 - 18
Shopper Marketing - March 2016 - 19
Shopper Marketing - March 2016 - 20
Shopper Marketing - March 2016 - 21
Shopper Marketing - March 2016 - 22
Shopper Marketing - March 2016 - 23
Shopper Marketing - March 2016 - 24
Shopper Marketing - March 2016 - 25
Shopper Marketing - March 2016 - 26
Shopper Marketing - March 2016 - 27
Shopper Marketing - March 2016 - 28
Shopper Marketing - March 2016 - 29
Shopper Marketing - March 2016 - 30
Shopper Marketing - March 2016 - 31
Shopper Marketing - March 2016 - 32
Shopper Marketing - March 2016 - 33
Shopper Marketing - March 2016 - 34
Shopper Marketing - March 2016 - 35
Shopper Marketing - March 2016 - 36
Shopper Marketing - March 2016 - 37
Shopper Marketing - March 2016 - 38
Shopper Marketing - March 2016 - 39
Shopper Marketing - March 2016 - 40
Shopper Marketing - March 2016 - 41
Shopper Marketing - March 2016 - 42
Shopper Marketing - March 2016 - 43
Shopper Marketing - March 2016 - 44
Shopper Marketing - March 2016 - 45
Shopper Marketing - March 2016 - 46
Shopper Marketing - March 2016 - 47
Shopper Marketing - March 2016 - 48
Shopper Marketing - March 2016 - 49
Shopper Marketing - March 2016 - 50
Shopper Marketing - March 2016 - 51
Shopper Marketing - March 2016 - 52
Shopper Marketing - March 2016 - 53
Shopper Marketing - March 2016 - 54
Shopper Marketing - March 2016 - 55
Shopper Marketing - March 2016 - 56
Shopper Marketing - March 2016 - 57
Shopper Marketing - March 2016 - 58
Shopper Marketing - March 2016 - 59
Shopper Marketing - March 2016 - 60
Shopper Marketing - March 2016 - 61
Shopper Marketing - March 2016 - 62
Shopper Marketing - March 2016 - 63
Shopper Marketing - March 2016 - 64
Shopper Marketing - March 2016 - 65
Shopper Marketing - March 2016 - 66
Shopper Marketing - March 2016 - 67
Shopper Marketing - March 2016 - 68
Shopper Marketing - March 2016 - 69
Shopper Marketing - March 2016 - 70
Shopper Marketing - March 2016 - 71
Shopper Marketing - March 2016 - 72
Shopper Marketing - March 2016 - 73
Shopper Marketing - March 2016 - 74
Shopper Marketing - March 2016 - 75
Shopper Marketing - March 2016 - 76
Shopper Marketing - March 2016 - 77
Shopper Marketing - March 2016 - 78
Shopper Marketing - March 2016 - 79
Shopper Marketing - March 2016 - 80
Shopper Marketing - March 2016 - 81
Shopper Marketing - March 2016 - 82
Shopper Marketing - March 2016 - 83
Shopper Marketing - March 2016 - 84
Shopper Marketing - March 2016 - 85
Shopper Marketing - March 2016 - 86
Shopper Marketing - March 2016 - 87
Shopper Marketing - March 2016 - 88
Shopper Marketing - March 2016 - 89
Shopper Marketing - March 2016 - 90
Shopper Marketing - March 2016 - 91
Shopper Marketing - March 2016 - 92
Shopper Marketing - March 2016 - 93
Shopper Marketing - March 2016 - 94
Shopper Marketing - March 2016 - 95
Shopper Marketing - March 2016 - 96
Shopper Marketing - March 2016 - 97
Shopper Marketing - March 2016 - 98
Shopper Marketing - March 2016 - 99
Shopper Marketing - March 2016 - 100
Shopper Marketing - March 2016 - 101
Shopper Marketing - March 2016 - 102
Shopper Marketing - March 2016 - 103
Shopper Marketing - March 2016 - 104
Shopper Marketing - March 2016 - 105
Shopper Marketing - March 2016 - 106
Shopper Marketing - March 2016 - 107
Shopper Marketing - March 2016 - 108
Shopper Marketing - March 2016 - 109
Shopper Marketing - March 2016 - 110
Shopper Marketing - March 2016 - 111
Shopper Marketing - March 2016 - 112
Shopper Marketing - March 2016 - 113
Shopper Marketing - March 2016 - 114
Shopper Marketing - March 2016 - 115
Shopper Marketing - March 2016 - 116
Shopper Marketing - March 2016 - 117
Shopper Marketing - March 2016 - 118
Shopper Marketing - March 2016 - 119
Shopper Marketing - March 2016 - 120
Shopper Marketing - March 2016 - 121
Shopper Marketing - March 2016 - 122
Shopper Marketing - March 2016 - 123
Shopper Marketing - March 2016 - 124
Shopper Marketing - March 2016 - 125
Shopper Marketing - March 2016 - 126
Shopper Marketing - March 2016 - 127
Shopper Marketing - March 2016 - 128
Shopper Marketing - March 2016 - 129
Shopper Marketing - March 2016 - 130
Shopper Marketing - March 2016 - 131
Shopper Marketing - March 2016 - 132
Shopper Marketing - March 2016 - 133
Shopper Marketing - March 2016 - 134
Shopper Marketing - March 2016 - 135
Shopper Marketing - March 2016 - 136
Shopper Marketing - March 2016 - 137
Shopper Marketing - March 2016 - 138
Shopper Marketing - March 2016 - 139
Shopper Marketing - March 2016 - 140
Shopper Marketing - March 2016 - 141
Shopper Marketing - March 2016 - 142
Shopper Marketing - March 2016 - 143
Shopper Marketing - March 2016 - 144
Shopper Marketing - March 2016 - 145
Shopper Marketing - March 2016 - 146
Shopper Marketing - March 2016 - 147
Shopper Marketing - March 2016 - 148
Shopper Marketing - March 2016 - 149
Shopper Marketing - March 2016 - 150
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com