Shopper Marketing - March 2016 - 113


MANAGER, SHOPPER
MARKETING ON PREMISE

ASSOCIATE DESIGNER SHOPPER MARKETING

*	 Solutions differ by customer: for some, they
come in the form of a creative 360 program;
for others, it's more about presenting
a story that starts at the category level
and outlines opportunities for both the
customer and for Diageo.

*	 This includes P-O-P, digital concepts,
departmental redesigns, category and
brand initiatives tailored to our retail
partners.

*	 This role works
hand in hand with
the national accounts on-premise sales
teams to provide a marketing/category
development lens that ultimately bring
solutions to our customers that drive
Diageo's on-premise business.

*	 For all, it's about building trust and a
relationship to ultimately drive Diageo
brand distribution and menu placement.
*	 This role will also work closely with the CP&A
(Commercial Planning & Activation) and
brand teams to do 2 things: 1) to influence/
help them better understand the on-premise
situation with national accounts so that
they can develop programming that can be
used by national accounts; and 2) to take the
programming and assets that they develop
for their respective brands/categories and
find a home for them with the national
accounts on-premise customers.

*	 As a Shopper
Marketing Designer
at E. & J. Gallo Winery,
you will be able to
contribute to the
development and execution of innovative
strategic solutions for all assigned projects.

You will collaborate with team members to
bring brands to life pre-store, in-store and
post-purchase.
*	 By leveraging your creative curiosity for
the shopper, you will research, concept
and design impactful programs tailored for
specific retailers.
*	 Being a story teller by nature helps you
capture the shopper, by leveraging your
design, typography and communication
skills, at all levels.
(Modesto, CA)

*	 This role requires understanding of data
and insights and multiple customer
shopper knowledge.
(Norwalk, CT)

MARCH 2016 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
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