Shopper Marketing - March 2016 - 110


From the

JOB CENTER
The following job descriptions are excerpted from online postings for shopper
marketing management positions. The excerpts are shared here to illustrate the range
of different skills, tasks, organizational structures, expectations and responsibilities
required of shopper marketing managers at different companies.
These excerpts are just that; brief extracts from longer postings and they do not
comprehensively describe the positions. For a complete explanation of each job, follow
the shortened URLs provided at the end of each section. Job listings were active as of
press time.

SHOPPER MARKETING
MANAGER - CVS

*	 Co-develops and
executes customized
shopper marketing
strategy in partnership
with the customer, crossfunctional team and agency partners.
*	 Develops short- to medium-term (0-36
months) plans, keeping a pulse on new and
different opportunities (i.e. digital) and drives
consumption growth through insight-led,
innovative and fully evaluated activities.
*	 Creates programs, which enable a longlasting change in shopper attitude and
behavior, unlocking category growth and
brand equity growth for GSK.
110

y SHOPPER MARKETING MARCH 2016

*	 Partners with Customer Strategy/Insights
to understand new opportunities to drive
growth with a foundation in the shopper
purchase journey.
*	 Partners with Customer Strategy/Insights,
sales team and brand teams to develop
robust co-creation ideas that are customized
to the retailer strategies and shoppers.
*	 Collaborates with customers to create
strategies that are mutually beneficial.
*	 Identifies and exploits opportunities for
e-commerce, promotions, omni-channel
and digital content through personalization
for brands/categories.
(Lincoln, RI)



Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
Shopper Marketing - March 2016 - 12
Shopper Marketing - March 2016 - 13
Shopper Marketing - March 2016 - 14
Shopper Marketing - March 2016 - 15
Shopper Marketing - March 2016 - 16
Shopper Marketing - March 2016 - 17
Shopper Marketing - March 2016 - 18
Shopper Marketing - March 2016 - 19
Shopper Marketing - March 2016 - 20
Shopper Marketing - March 2016 - 21
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Shopper Marketing - March 2016 - 24
Shopper Marketing - March 2016 - 25
Shopper Marketing - March 2016 - 26
Shopper Marketing - March 2016 - 27
Shopper Marketing - March 2016 - 28
Shopper Marketing - March 2016 - 29
Shopper Marketing - March 2016 - 30
Shopper Marketing - March 2016 - 31
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Shopper Marketing - March 2016 - 34
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Shopper Marketing - March 2016 - 36
Shopper Marketing - March 2016 - 37
Shopper Marketing - March 2016 - 38
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Shopper Marketing - March 2016 - 40
Shopper Marketing - March 2016 - 41
Shopper Marketing - March 2016 - 42
Shopper Marketing - March 2016 - 43
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Shopper Marketing - March 2016 - 63
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