Shopper Marketing - March 2016 - 107


3
merchandising winner. It takes
a little more effort to keep it
stocked, but I'll bet the sales
are worth it. I'm guessing it
will serve as a wine display the
rest of the year and return to
a Christmas theme in late November 2016.

... old standby.

4

3 Barefoot
E&J Gallo Winery's Barefoot
brand has been making nice
wines for a number of years
with the emphasis on fun and
fresh-tasting. When the brand wanted to introduce its
Barefoot Bubbly versions of Moscato and Asti-Spumante,
it returned to its old standby display concept - the surfboard with its signature logo on each side. This sturdy
wooden unit holds a lot of the new items and quickly
and positively identifies the brand. Well done.
... can't miss cooler.

4 Gatorade
I'm pretty sure you'll see orange and white Gatorade coolers on the sideline,
bench area or trainer's table at pretty much every major sporting event in our
country, perhaps even the world. PepsiCo's sports drink brand dominates the
market and has taken a three-pronged attack to keep athletes from the pee
wees to the pros ready to play (Prime), hydrated during the game (Perform)
and quickly refreshed after the contest (Recover). This can't- miss, plastic-andwire unit replicates the coolers and explains
the need for all three types of products to
Joe Ricci is an industry expert in
achieve peak performance. It makes GatoP-O-P merchandising. He is the
rade the hydration experts and keeps the
founder of Beacon Concepts Inc.,
Surprise, Ariz. Please offer your
brand and its consumers ahead of the rest.
comments to him at jericci@cox.net.
MARCH 2015 SHOPPER MARKETING y

107



Table of Contents for the Digital Edition of Shopper Marketing - March 2016

Contents
Shopper Marketing - March 2016 - Intro
Shopper Marketing - March 2016 - 1
Shopper Marketing - March 2016 - 2
Shopper Marketing - March 2016 - 3
Shopper Marketing - March 2016 - Contents
Shopper Marketing - March 2016 - 5
Shopper Marketing - March 2016 - 6
Shopper Marketing - March 2016 - 7
Shopper Marketing - March 2016 - 8
Shopper Marketing - March 2016 - 9
Shopper Marketing - March 2016 - 10
Shopper Marketing - March 2016 - 11
Shopper Marketing - March 2016 - 12
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