Shopper Marketing - February 2016 - 90


The Guide to P-O-P Design & Manufacturing * 2016

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DPHASE.COM

A Manufacturer of Retail Displays Worldwide

OUR PHILOSOPHY
Design
Phase partners
with leading
companiesbrands
in producing
marketing award
Partnering
with
likeand
Keurig
winning innovative display programs that engage customers to drive sales at
to create
theofbest
retail
experience possible.
the important
point
purchase
phase.
Awarded the Design Of the Year multiple times from both POPAI and the
Path To Purchase Institute, Design Phase is at the forefront of positioning
point of purchase as the leading channel in reaching consumers and changing
the way we look at the evolving consumer experience at retail.
how
Phase
does it, visit
www.dphase.com
WithTo
25see
years
of Design
experience
in producing
some
of the most successful and
effective point of purchase programs for the world's largest brands, Design
Phase applies a dynamic approach in generating creative design concepts
that combine a brand strategy with innovative technology, state of the art
engineering and quality manufacturing.

DESIGN PHASE LAUNCHES INNOVATIVE
POINT-OF-PURCHASE DISPLAY PROGRAM
FOR KEURIG GREEN MOUNTAIN'S
REVOLUTIONARY KEURIG KOLD™

OUR CAPABILITIES
Design Phase's long-standing relationships with their clients and retailers is
at the core of their success.
Understanding and incorporating their clients' overall marketing objectives into
each design, Design Phase understands the many factors that are included in the
consumer decision process at retail.

Keurig Green Mountain, the company that pioneered the
single serve hot brewer market, hired Design Phase to produce
a point of purchase program for their new product launch of the
Keurig Kold brewer appliance.

From the look and feel of a display, which reinforces the brand's image by the
choice of colors, material, lighting and contour, each design is specifically
customized to produce a finished product reflecting the brand's personality.

Hailed as a technological marvel, the Keurig Kold system needed
an extensive display program to introduce this new product line
and differentiate it from the Keurig Hot brewer product line.

Their designs are created with the consumer in mind and a keen understanding
of attracting attention in the dynamic retail environment. By creating a visually
appealing display and incorporating an interactive component, Design Phase
understands how to engage consumers.

Design Phase developed a contemporary look to reflect the
product's image and engage customers with innovative design
features. This included a clear acrylic base at the bottom of the
product which highlighted the product and gave it a "cold" feeling
to reinforce the cold brewing system. Ramped up signage on
both sides of the product - at counter level - displayed product
information, and a specially designed floating feature of the
beverage pods added to the contemporary look with a 3D effect.
An LED header and eye-catching product photos further grabbed
the consumers' attention.

Taking the concept into the engineering phase, Design Phase utilizes state of
the art technology including LED lighting, RFID applications and the latest in
electronic componentry to produce displays that are at the forefront of today's
evolving retail experience.
By effectively using the latest in material from exclusive woods, selected metals,
abrasion resistant acrylic, to clear polycarbonate, their emphasis on producing
displays with an eye-catching and seamless look is an integral part of the
successful manufacturing process.

Design Phase produced an extensive retail program, which
included 800 units in multiple display options including end caps,
floor units, counter units, and inline. The display was featured in
10 different retail outlets ranging from Grocery Stores, to Big Box
retailers and Specialty Stores.

Design Phase works closely with retailers to ensure that the program is
effectively executed at the store level. Having established long-standing
relationships with all major retailers, they understand the requirements necessary
to implement an effective retail strategy by designing to certain specifications
and creating a display that is easy to assemble and maintain.

The modular design, customized for easy installation for wire
shelving, face deck, and counter top display, was engineered
with inter-changeable parts to fit various retail requirements and
provide a cost efficiency to the client.

Managing this process from concept to delivery is at the heart of Design Phase's
ability to provide their clients with some of the most successful displays in
the industry.

AT-A-GLANCE
CONTACT

MAJOR CLIENTS
*
*
*
*

LG Electronics
Disney
Microsoft
Hasbro

*
*
*
*

Keurig
Bose
Topco
MTV

Katie McKillip, Account Executive
1.847.473.0077
kmckillip@dphase.com


http://www.DPHASE.COM

Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
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Shopper Marketing - February 2016 - 16
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Shopper Marketing - February 2016 - 18
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Shopper Marketing - February 2016 - 26
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Shopper Marketing - February 2016 - 28
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Shopper Marketing - February 2016 - 31
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Shopper Marketing - February 2016 - 33
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Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
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Shopper Marketing - February 2016 - 49
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Shopper Marketing - February 2016 - 51
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Shopper Marketing - February 2016 - 55
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Shopper Marketing - February 2016 - 128
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