Shopper Marketing - February 2016 - 86


Editorial Index Companies named in the editorial columns of this issue are listed below.
4Info . . . . . . . . . . . . . . . . . . .66

Crayola . . . . . . . . . . . . . . . . .49

Kmart . . . . . . . . . . . . . . . . . .66

Rise Interactive . . . . . . . . . 15

Acme . . . . . . . . . . . . . . . . . .71

CrowdTap . . . . . . . . . . . . . .29

Kraft Heinz Co. . .22, 68, 70

RSi . . . . . . . . . . . . . . . . . . . . . . 2

Ahold USA. . . . . . . . . . . . . .82

CVS/pharmacy. . . . . . . . . .73

L'Oreal USA . . . . . . . . . . . . .26

Sargento Foods. . . . . . . . .78

Albertsons. . . . . . . . . . . . . .23

Diageo . . . . . . . . . . . . . . . . .69

Mars Inc./Mars
Chocolate. . . . . . . . 43, 73

Schawk. . . . . . . . . . . . . . . . .14

Allrecipes.com . . . . . . .15, 31

Digimarc . . . . . . . . . . . . . . .14

Anheuser-Busch . . . . . . . .70
Array . . . . . . . . . . . . . . . . . . . 15
Avery Products . . . . . . . . .55
Bacardi & Co. . . . . . . . . . . .62
Barilla . . . . . . . . . . . . . . . . . .31
Barnes & Noble . . . . . . . . .16
Beekman 1802. . . . . . . . . .83
Best Buy. . . . . . . . . . . . . . . .83
Campbell Soup Co. . . . . .71
Caribou Coffee . . . . . . . . .84
Carlyle Group, The . . . . . . 15
Catapult. . . . . . . . . . . . . . . .20
Cenveo Packaging . . . . . .14
Checkout 51 . . . . . . . . . . . .67
Clavis Insight . . . . . . . . . . .14
Coca-Cola Co. . . . . . . . . . .68
Colgate-Palmolive . . . . . .79
ConAgra Foods . . . . . . . . .31
86

Domino's Pizza . . . . . . . . .64
Dr. Seuss Enterprises . . . .84
Effie Worldwide . . . . . . . . . 2
Flic . . . . . . . . . . . . . . . . . . . . .64
Frontier Co-Op . . . . . . . . .79
Gemmy Industries . . . . . .72
Giant-Carlisle . . . . . . . . . . .70
Hallmark . . . . . . . . . . . . . . .18
Hershey Co. . . . . . . . . . . . .37
Home Depot . . . . . . . 72, 73

Shaws. . . . . . . . . . . . . . . . . .69
Medialets . . . . . . . . . . . . . . 15
ShopRite . . . . . . . . . . . . . . .71
Menasha . . . . . . . . . . . . . . . . 2
SignArt. . . . . . . . . . . . . . . . . 15
Millward Brown. . . . . . . . . 15
SimpleRelevance . . . . . . . 15
Mintel . . . . . . . . . . . . . . . . . . 74
Spindle Inc. . . . . . . . . . . . .64
Mobeam . . . . . . . . . . . . . . .67
Mondelez
International . . . . . . . . .69

Starcom . . . . . . . . . . . . . . . .22
Sundial Brands. . . . . . . . . .26

Nestle Purina . . . . . . . . . . .69

Target . . . . . . . . .2, 62, 68, 83

News America
Marketing . . . . . . . . . . .67

True Science . . . . . . . . . . . .84
Unilever . . . . . . . . . . . . 26, 78

Nsight Connect . . . . . . . . .29
Verizon. . . . . . . . . . . . . . . . .63
Office Depot. . . . . . . . . . . .73
Vons . . . . . . . . . . . . . . . . . . .71

J.M. Smucker Co. . . . . . . .34

OMD . . . . . . . . . . . . . . . . . . .29

Jack Link's . . . . . . . . . . . . . .30

Path to Purchase
Institute . . . . . . . . . . .2, 11

Walgreens. . . . . . . . . . 72, 84

Petco. . . . . . . . . . . . . . . . . . .84

Walmart. . . . . . . . . . . . . . . .68

Possible . . . . . . . . . . . . . . . .31

Walt Disney Co. . . . . . . . .84

Procter & Gamble. . . . . . .26

WestRock Co. . . . . . . . . . .14

RB . . . . . . . . . . . . . . . . . . . . .72

WSL Strategic Retail. . . . .24

RF-Binder . . . . . . . . . . . . . .29

Zocalo . . . . . . . . . . . . . . . . .29

Jewel-Osco . . . . . . . . . . . . .70
Johnson & Johnson . . 2, 26
Kantar Shopcom. . . . . . . .66
Kellogg Co. . . . . . . . . . . . .71
Keurig Green
Mountain . . . . . . . . . . . .69

y SHOPPER MARKETING FEBRUARY 2016

Wakefern. . . . . . . . . . . . . . .24



Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
Shopper Marketing - February 2016 - 19
Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
Shopper Marketing - February 2016 - 22
Shopper Marketing - February 2016 - 23
Shopper Marketing - February 2016 - 24
Shopper Marketing - February 2016 - 25
Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
Shopper Marketing - February 2016 - 29
Shopper Marketing - February 2016 - 30
Shopper Marketing - February 2016 - 31
Shopper Marketing - February 2016 - 32
Shopper Marketing - February 2016 - 33
Shopper Marketing - February 2016 - 34
Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
Shopper Marketing - February 2016 - 44
Shopper Marketing - February 2016 - 45
Shopper Marketing - February 2016 - 46
Shopper Marketing - February 2016 - 47
Shopper Marketing - February 2016 - 48
Shopper Marketing - February 2016 - 49
Shopper Marketing - February 2016 - 50
Shopper Marketing - February 2016 - 51
Shopper Marketing - February 2016 - 52
Shopper Marketing - February 2016 - 53
Shopper Marketing - February 2016 - 54
Shopper Marketing - February 2016 - 55
Shopper Marketing - February 2016 - 56
Shopper Marketing - February 2016 - 57
Shopper Marketing - February 2016 - 58
Shopper Marketing - February 2016 - 59
Shopper Marketing - February 2016 - 60
Shopper Marketing - February 2016 - 61
Shopper Marketing - February 2016 - 62
Shopper Marketing - February 2016 - 63
Shopper Marketing - February 2016 - 64
Shopper Marketing - February 2016 - 65
Shopper Marketing - February 2016 - 66
Shopper Marketing - February 2016 - 67
Shopper Marketing - February 2016 - 68
Shopper Marketing - February 2016 - 69
Shopper Marketing - February 2016 - 70
Shopper Marketing - February 2016 - 71
Shopper Marketing - February 2016 - 72
Shopper Marketing - February 2016 - 73
Shopper Marketing - February 2016 - 74
Shopper Marketing - February 2016 - 75
Shopper Marketing - February 2016 - 76
Shopper Marketing - February 2016 - 77
Shopper Marketing - February 2016 - 78
Shopper Marketing - February 2016 - 79
Shopper Marketing - February 2016 - 80
Shopper Marketing - February 2016 - 81
Shopper Marketing - February 2016 - 82
Shopper Marketing - February 2016 - 83
Shopper Marketing - February 2016 - 84
Shopper Marketing - February 2016 - 85
Shopper Marketing - February 2016 - 86
Shopper Marketing - February 2016 - 87
Shopper Marketing - February 2016 - 88
Shopper Marketing - February 2016 - 89
Shopper Marketing - February 2016 - 90
Shopper Marketing - February 2016 - 91
Shopper Marketing - February 2016 - 92
Shopper Marketing - February 2016 - 93
Shopper Marketing - February 2016 - 94
Shopper Marketing - February 2016 - 95
Shopper Marketing - February 2016 - 96
Shopper Marketing - February 2016 - 97
Shopper Marketing - February 2016 - 98
Shopper Marketing - February 2016 - 99
Shopper Marketing - February 2016 - 100
Shopper Marketing - February 2016 - 101
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Shopper Marketing - February 2016 - 103
Shopper Marketing - February 2016 - 104
Shopper Marketing - February 2016 - 105
Shopper Marketing - February 2016 - 106
Shopper Marketing - February 2016 - 107
Shopper Marketing - February 2016 - 108
Shopper Marketing - February 2016 - 109
Shopper Marketing - February 2016 - 110
Shopper Marketing - February 2016 - 111
Shopper Marketing - February 2016 - 112
Shopper Marketing - February 2016 - 113
Shopper Marketing - February 2016 - 114
Shopper Marketing - February 2016 - 115
Shopper Marketing - February 2016 - 116
Shopper Marketing - February 2016 - 117
Shopper Marketing - February 2016 - 118
Shopper Marketing - February 2016 - 119
Shopper Marketing - February 2016 - 120
Shopper Marketing - February 2016 - 121
Shopper Marketing - February 2016 - 122
Shopper Marketing - February 2016 - 123
Shopper Marketing - February 2016 - 124
Shopper Marketing - February 2016 - 125
Shopper Marketing - February 2016 - 126
Shopper Marketing - February 2016 - 127
Shopper Marketing - February 2016 - 128
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