Shopper Marketing - February 2016 - 84


INSTITUTE STRATEGIST
Caribou Coffee to launch an exclusive
line of coffee brewing equipment under
the retailer's Insignia private label.
The five products in the initial collection
"combine the Caribou coffee shop experience with the quality of Best Buy's Insignia
brand," the retailer said in a media release.
The line spans an eight-cup and six-cup
pour-over coffee maker, a French press,
clear double-wall mugs and a stainless steel
kettle. Each SKU is priced less than $40.
The items hit shelves at nearly 400 of
Best Buy's 1,000-some stores as well as
BestBuy.com in November and are expected to begin rolling out to Caribou Coffee
stores this spring. The partners plan to expand the line in the future.
Petco has been leading activity in the
pet channel. Last November, the retailer
launched both a limited-edition Harajuku
Lovers by Gwen Stefani line comprising 30
SKUs priced between $5 and $20 as well
as a 13-item Dr. Seuss Pet Fans Collection
developed through a partnership with Dr.
Seuss Enterprises and priced from $5 to
$10. At launch, the SKUs were merchandised on holiday-themed gondolas positioned near checkout.
Both lines received support from posts
on the retailer's "Petco Community" blog,
social media updates and home page display ads on Petco.com linking to respective brand showcases. Store grooming sa-

84

y SHOPPER MARKETING FEBRUARY 2016

lons also offered an accessory from one of
the lines as a service add-on.
The retailer also leveraged its exclusive
licensing deal with Walt Disney Co.'s Lucasfilm Ltd. to introduce new rounds of pet
toys and apparel items last May, August
and September, as well as pet beds and
accessories in January 2016. Facebook and
Twitter updates, an email blast and a home
page banner ad linking to a "Star Wars"
e-commerce showcase within Petco.com
supported. In stores, the items earned secondary merchandising on gondolas.
Additionally, Petco added to its lineup
of exclusive edibles last October with the
launch of True Science's Vera premium
dog treats. Made without artificial flavors,
animal by-products, GMOs, wheat or corn,
the treats boast meat from animals that
haven't been treated with antibiotics or
hormones. Priced from $12.99 to $19.99,
the 12- and 22-ounce package designs
incorporate butcher paper and twine to
give the impression of deli-fresh meat. At
launch, holiday-themed headers on endcaps merchandising the brand promoted
it as "new" and offered Pals Rewards loyalty cardholders 15% off.
In the drug channel, Walgreens in late
2015 officially launched its Infinitive brand
of mobile accessories and consumer electronics. The line offers more than 100 items
SM
across multiple categories.


http://www.Petco.com http://www.BestBuy.com http://www.Petco.com

Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
Shopper Marketing - February 2016 - 19
Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
Shopper Marketing - February 2016 - 22
Shopper Marketing - February 2016 - 23
Shopper Marketing - February 2016 - 24
Shopper Marketing - February 2016 - 25
Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
Shopper Marketing - February 2016 - 29
Shopper Marketing - February 2016 - 30
Shopper Marketing - February 2016 - 31
Shopper Marketing - February 2016 - 32
Shopper Marketing - February 2016 - 33
Shopper Marketing - February 2016 - 34
Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
Shopper Marketing - February 2016 - 44
Shopper Marketing - February 2016 - 45
Shopper Marketing - February 2016 - 46
Shopper Marketing - February 2016 - 47
Shopper Marketing - February 2016 - 48
Shopper Marketing - February 2016 - 49
Shopper Marketing - February 2016 - 50
Shopper Marketing - February 2016 - 51
Shopper Marketing - February 2016 - 52
Shopper Marketing - February 2016 - 53
Shopper Marketing - February 2016 - 54
Shopper Marketing - February 2016 - 55
Shopper Marketing - February 2016 - 56
Shopper Marketing - February 2016 - 57
Shopper Marketing - February 2016 - 58
Shopper Marketing - February 2016 - 59
Shopper Marketing - February 2016 - 60
Shopper Marketing - February 2016 - 61
Shopper Marketing - February 2016 - 62
Shopper Marketing - February 2016 - 63
Shopper Marketing - February 2016 - 64
Shopper Marketing - February 2016 - 65
Shopper Marketing - February 2016 - 66
Shopper Marketing - February 2016 - 67
Shopper Marketing - February 2016 - 68
Shopper Marketing - February 2016 - 69
Shopper Marketing - February 2016 - 70
Shopper Marketing - February 2016 - 71
Shopper Marketing - February 2016 - 72
Shopper Marketing - February 2016 - 73
Shopper Marketing - February 2016 - 74
Shopper Marketing - February 2016 - 75
Shopper Marketing - February 2016 - 76
Shopper Marketing - February 2016 - 77
Shopper Marketing - February 2016 - 78
Shopper Marketing - February 2016 - 79
Shopper Marketing - February 2016 - 80
Shopper Marketing - February 2016 - 81
Shopper Marketing - February 2016 - 82
Shopper Marketing - February 2016 - 83
Shopper Marketing - February 2016 - 84
Shopper Marketing - February 2016 - 85
Shopper Marketing - February 2016 - 86
Shopper Marketing - February 2016 - 87
Shopper Marketing - February 2016 - 88
Shopper Marketing - February 2016 - 89
Shopper Marketing - February 2016 - 90
Shopper Marketing - February 2016 - 91
Shopper Marketing - February 2016 - 92
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Shopper Marketing - February 2016 - 120
Shopper Marketing - February 2016 - 121
Shopper Marketing - February 2016 - 122
Shopper Marketing - February 2016 - 123
Shopper Marketing - February 2016 - 124
Shopper Marketing - February 2016 - 125
Shopper Marketing - February 2016 - 126
Shopper Marketing - February 2016 - 127
Shopper Marketing - February 2016 - 128
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