Shopper Marketing - February 2016 - 80


PERSONNEL APPOINTMENTS

BRAND MARKETERS
Kellogg Co., Battle Creek, Michigan
Clive Sirkin joined the company as chief
growth officer, coming from KimberlyClark, where he had been CMO since
2012. He will lead a global growth team
comprised of Kellogg Co.'s commercial
functions - global sales, global marketing,
global insights & planning and the global
breakfast and global snacks category
teams, as well as research, quality,
nutrition and technology.

RETAILERS
BJ's Wholesale Club, Westborough,
Massachusetts
Christopher Baldwin, BJ's president and
chief operating officer, has been named
president and chief executive officer,
succeeding Laura Sen, who is assuming
the role of non-executive chairman.

Target, Minneapolis
The mass merchant promoted Janna
Potts to executive vice president and
chief stores officer. The longtime Target
executive most recently worked as SVP
of human resources, focused on stores
and distribution for the company. Potts
will report to chief operating officer John
Mulligan.

Schnuck Markets, St. Louis
Mark Doiron joined the company as
chief merchant. Doiron, with more than
25 years of experience in the food and
80

y SHOPPER MARKETING MONTH 2016

grocery industries, will be responsible
for procurement and merchandising
throughout the St. Louis-based company's
99 supermarkets. Doiron had been
president of Sure Winner Foods.

Walmart, Bentonville, Arkansas
The mass merchant named Tony Rogers to
the position of U.S. senior vice president
and chief marketing officer to succeed
Stephen Quinn. The 10-year Walmart
veteran was promoted from his position as
CMO for Walmart China. He now reports
to U.S. chief executive officer Greg Foran
and is responsible for marketing efforts
including customer research, strategy,
program development, branding and
customer communication.

SOLUTION PROVIDERS
Anthem, New York
The global creative agency expanded
its North American brand development
group with three appointments. Wendy
Kufeldt was named managing director
for Anthem's Toronto office, Linda
Bracanovich was named managing
director for the agency's San Francisco
office, and Ron Vandenberg was named
executive creative director, working out of
the San Francisco office.

Digimarc, Beaverton, Oregon
The company has hired Diane Beffa as
VP of consumer and shopper marketing
solutions.



Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
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Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
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Shopper Marketing - February 2016 - 24
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Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
Shopper Marketing - February 2016 - 29
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Shopper Marketing - February 2016 - 33
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Shopper Marketing - February 2016 - 35
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Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
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Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
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Shopper Marketing - February 2016 - 43
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Shopper Marketing - February 2016 - 46
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Shopper Marketing - February 2016 - 49
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Shopper Marketing - February 2016 - 51
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