RICCI AT RETAIL Small Wonders These displays are simple and cost effective Vaseline This Unilever display for Vaseline Spray & Go moisturizers is one of the better examples of finding a way to get additional products in front of shoppers in what would normally be wasted or "dead" space. In this case, a simple, printed "sleeve" attaches to the normally empty side of a standard power wing and cleverly shows nine cans of the featured products in an easy-to-shop manner. That's more than $50 of product at a display cost of far less than 5% - and it gets reloaded again and again. How's that for stretching the merchandising budget while pumping up sales? Sargento I generally take a broad definition of merchandising - including any item that helps promote, show and display a product effectively to shoppers. This two-sided SmartSource shelf talker from Sargento Foods does all those things and also takes a shot at cross-merchandising bread for sandwiches by its clever placement in the bread aisle. That is a deliciously simple and effective recipe in so many ways. ... great use of space. 78 y SHOPPER MARKETING FEBRUARY 2016 ... cross-merchandising.