Shopper Marketing - February 2016 - 66


SO-LO-MO CENTRAL

MOBILE

6

6 Kmart peppered its mobile app with new features
just in time for holiday shopping. The retailer, owned by
Sears Holdings, added its trademark Bluelight Specials
to the app with real-time notifications to its Kmart Shop
Your Way members, who can buy the item immediately
from the app. Another feature called "Free Friday Fix"
delivers an exclusive coupon redeemable in-store on
Fridays. The app also facilitates free store pickup and an
ability to reserve an item online through the app and pay
in-store. A layaway service was added to the app, where
users can scan an item and arrange a layaway payment
contract with putting as little as 1 cent down. Finally, a
"Coupon Center" houses a load of deals.

7

... app update.

... new partnership.

7 Mobile attribution company 4Info, San Mateo, California, announced a partnership with Kantar Shopcom, Norwalk, Connecticut, that provides a mobile
platform to help Kantar Shopcom run SKU-level targeting for its retailers spanning
more than 15 categories. With the platform, CPGs and other companies can measure targeted, mobile ad campaign effectiveness based on actual in-store sales.
The platform also helps to target more precise mobile ads. The partnership creates
4Info's Kantar Shopcom Retail Product Segments solution that accesses retailer
data from more than 175 million unique consumers from more than 32,000 retailers across the U.S. It's a marriage of 4Info's mobile platform and Kantar's retail data.

66

y SHOPPER MARKETING FEBRUARY 2016



Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
Shopper Marketing - February 2016 - 19
Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
Shopper Marketing - February 2016 - 22
Shopper Marketing - February 2016 - 23
Shopper Marketing - February 2016 - 24
Shopper Marketing - February 2016 - 25
Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
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Shopper Marketing - February 2016 - 31
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Shopper Marketing - February 2016 - 33
Shopper Marketing - February 2016 - 34
Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
Shopper Marketing - February 2016 - 44
Shopper Marketing - February 2016 - 45
Shopper Marketing - February 2016 - 46
Shopper Marketing - February 2016 - 47
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Shopper Marketing - February 2016 - 49
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Shopper Marketing - February 2016 - 124
Shopper Marketing - February 2016 - 125
Shopper Marketing - February 2016 - 126
Shopper Marketing - February 2016 - 127
Shopper Marketing - February 2016 - 128
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