Shopper Marketing - February 2016

Shopper Marketing - February 2016 - 57 CAREER ACHIEVEMENT True says that one of the more successful broad market merchandising projects she has worked on was a new line of specialty labels in unique shapes, textures and sizes. Website analytics provided a target market of small businesses that could use these products to brand and promote their products. To inspire small business owners, Avery needed to show them what the materials looked like - printed - and needed to communicate how easy it was to get great results. "Our cross-functional Avery team brought forth to market category solution signage, merchandising solutions and a few test vehicles to gain additional consumer insights and shopping behavior on this line of products," says True. "This line continues to gain momentum with line extensions and performance for the category." RECENT ACHIEVEMENT Avery worked on the labels category with superstore merchants at Staples and Office Depot/OfficeMax. Each of the retailers' objectives was independent, and True's team was able to collaborate with them to create planograms that are visually compelling and meet many of the outlined objectives set forth for each account. "At Staples, the labels set was increasing the shelving density and we needed to improve the category performance of our specialty labels by increasing the presence of those products in the set," says True. "At Office Depot/ OfficeMax, our objectives were about harmonizing the assortment, improving category navigation, and creating a product presentation to drive trade-up." FEBRUARY 2016 SHOPPER MARKETING y 57 Table of Contents for the Digital Edition of Shopper Marketing - February 2016ContentsShopper Marketing - February 2016 - IntroShopper Marketing - February 2016 - 1Shopper Marketing - February 2016 - 2Shopper Marketing - February 2016 - 3Shopper Marketing - February 2016 - ContentsShopper Marketing - February 2016 - 5Shopper Marketing - February 2016 - 6Shopper Marketing - February 2016 - 7Shopper Marketing - February 2016 - 8Shopper Marketing - February 2016 - 9Shopper Marketing - February 2016 - 10Shopper Marketing - February 2016 - 11Shopper Marketing - February 2016 - 12Shopper Marketing - February 2016 - 13Shopper Marketing - February 2016 - 14Shopper Marketing - February 2016 - 15Shopper Marketing - February 2016 - 16Shopper Marketing - February 2016 - 17Shopper Marketing - February 2016 - 18Shopper Marketing - February 2016 - 19Shopper Marketing - February 2016 - 20Shopper Marketing - February 2016 - 21Shopper Marketing - February 2016 - 22Shopper Marketing - February 2016 - 23Shopper Marketing - February 2016 - 24Shopper Marketing - February 2016 - 25Shopper Marketing - February 2016 - 26Shopper Marketing - February 2016 - 27Shopper Marketing - February 2016 - 28Shopper Marketing - February 2016 - 29Shopper Marketing - February 2016 - 30Shopper Marketing - February 2016 - 31Shopper Marketing - February 2016 - 32Shopper Marketing - February 2016 - 33Shopper Marketing - February 2016 - 34Shopper Marketing - February 2016 - 35Shopper Marketing - February 2016 - 36Shopper Marketing - February 2016 - 37Shopper Marketing - February 2016 - 38Shopper Marketing - February 2016 - 39Shopper Marketing - February 2016 - 40Shopper Marketing - February 2016 - 41Shopper Marketing - February 2016 - 42Shopper Marketing - February 2016 - 43Shopper Marketing - February 2016 - 44Shopper Marketing - February 2016 - 45Shopper Marketing - February 2016 - 46Shopper Marketing - February 2016 - 47Shopper Marketing - February 2016 - 48Shopper Marketing - February 2016 - 49Shopper Marketing - February 2016 - 50Shopper Marketing - February 2016 - 51Shopper Marketing - February 2016 - 52Shopper Marketing - February 2016 - 53Shopper Marketing - February 2016 - 54Shopper Marketing - February 2016 - 55Shopper Marketing - February 2016 - 56Shopper Marketing - February 2016 - 57Shopper Marketing - February 2016 - 58Shopper Marketing - February 2016 - 59Shopper Marketing - February 2016 - 60Shopper Marketing - February 2016 - 61Shopper Marketing - February 2016 - 62Shopper Marketing - February 2016 - 63Shopper Marketing - February 2016 - 64Shopper Marketing - February 2016 - 65Shopper Marketing - February 2016 - 66Shopper Marketing - February 2016 - 67Shopper Marketing - February 2016 - 68Shopper Marketing - February 2016 - 69Shopper Marketing - February 2016 - 70Shopper Marketing - February 2016 - 71Shopper Marketing - February 2016 - 72Shopper Marketing - February 2016 - 73Shopper Marketing - February 2016 - 74Shopper Marketing - February 2016 - 75Shopper Marketing - February 2016 - 76Shopper Marketing - February 2016 - 77Shopper Marketing - February 2016 - 78Shopper Marketing - February 2016 - 79Shopper Marketing - February 2016 - 80Shopper Marketing - February 2016 - 81Shopper Marketing - February 2016 - 82Shopper Marketing - February 2016 - 83Shopper Marketing - February 2016 - 84Shopper Marketing - February 2016 - 85Shopper Marketing - February 2016 - 86Shopper Marketing - February 2016 - 87Shopper Marketing - February 2016 - 88Shopper Marketing - February 2016 - 89Shopper Marketing - February 2016 - 90Shopper Marketing - February 2016 - 91Shopper Marketing - February 2016 - 92Shopper Marketing - February 2016 - 93Shopper Marketing - February 2016 - 94Shopper Marketing - February 2016 - 95Shopper Marketing - February 2016 - 96Shopper Marketing - February 2016 - 97Shopper Marketing - February 2016 - 98Shopper Marketing - February 2016 - 99Shopper Marketing - February 2016 - 100Shopper Marketing - February 2016 - 101Shopper Marketing - February 2016 - 102Shopper Marketing - February 2016 - 103Shopper Marketing - February 2016 - 104Shopper Marketing - February 2016 - 105Shopper Marketing - February 2016 - 106Shopper Marketing - February 2016 - 107Shopper Marketing - February 2016 - 108Shopper Marketing - February 2016 - 109Shopper Marketing - February 2016 - 110Shopper Marketing - February 2016 - 111Shopper Marketing - February 2016 - 112Shopper Marketing - February 2016 - 113Shopper Marketing - February 2016 - 114Shopper Marketing - February 2016 - 115Shopper Marketing - February 2016 - 116Shopper Marketing - February 2016 - 117Shopper Marketing - February 2016 - 118Shopper Marketing - February 2016 - 119Shopper Marketing - February 2016 - 120Shopper Marketing - February 2016 - 121Shopper Marketing - February 2016 - 122Shopper Marketing - February 2016 - 123Shopper Marketing - February 2016 - 124Shopper Marketing - February 2016 - 125Shopper Marketing - February 2016 - 126Shopper Marketing - February 2016 - 127Shopper Marketing - February 2016 - 128http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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