Shopper Marketing - February 2016

Shopper Marketing - February 2016 - 45 CAREER ACHIEVEMENT Rodriguez "borrowed" this display from his European colleagues. The color mix concept uses clear cylinders to show the colors and graphics of the packaging of several brands. "Given the success we had seen in Europe, I made this program a top priority for my team," says Rodriguez. "We partnered with various account teams and delivered great successes in the mass, grocery and drug channels. The results have been significant, with sustained double- and triple-digit unit sales increases." RECENT ACHIEVEMENT Rodriguez says the creation and deployment of the 2015 Halloween point-of-sale materials is the most successful merchandising project he's been involved with. There was a 10% to 20% better sell-through in stores with the Halloween display than those without. "My role was to drive my team's collaboration with our marketing team, our display partner and our graphics partner," he says. "My team managed the program's execution to ensure our retail teams had all the materials they needed. I knew we had a success on our hands the day I walked into a retailer and saw multiple people taking pictures with our displays." FEBRUARY 2016 SHOPPER MARKETING y 45 Table of Contents for the Digital Edition of Shopper Marketing - February 2016ContentsShopper Marketing - February 2016 - IntroShopper Marketing - February 2016 - 1Shopper Marketing - February 2016 - 2Shopper Marketing - February 2016 - 3Shopper Marketing - February 2016 - ContentsShopper Marketing - February 2016 - 5Shopper Marketing - February 2016 - 6Shopper Marketing - February 2016 - 7Shopper Marketing - February 2016 - 8Shopper Marketing - February 2016 - 9Shopper Marketing - February 2016 - 10Shopper Marketing - February 2016 - 11Shopper Marketing - February 2016 - 12Shopper Marketing - February 2016 - 13Shopper Marketing - February 2016 - 14Shopper Marketing - February 2016 - 15Shopper Marketing - February 2016 - 16Shopper Marketing - February 2016 - 17Shopper Marketing - February 2016 - 18Shopper Marketing - February 2016 - 19Shopper Marketing - February 2016 - 20Shopper Marketing - February 2016 - 21Shopper Marketing - February 2016 - 22Shopper Marketing - February 2016 - 23Shopper Marketing - February 2016 - 24Shopper Marketing - February 2016 - 25Shopper Marketing - February 2016 - 26Shopper Marketing - February 2016 - 27Shopper Marketing - February 2016 - 28Shopper Marketing - February 2016 - 29Shopper Marketing - February 2016 - 30Shopper Marketing - February 2016 - 31Shopper Marketing - February 2016 - 32Shopper Marketing - February 2016 - 33Shopper Marketing - February 2016 - 34Shopper Marketing - February 2016 - 35Shopper Marketing - February 2016 - 36Shopper Marketing - February 2016 - 37Shopper Marketing - February 2016 - 38Shopper Marketing - February 2016 - 39Shopper Marketing - February 2016 - 40Shopper Marketing - February 2016 - 41Shopper Marketing - February 2016 - 42Shopper Marketing - February 2016 - 43Shopper Marketing - February 2016 - 44Shopper Marketing - February 2016 - 45Shopper Marketing - February 2016 - 46Shopper Marketing - February 2016 - 47Shopper Marketing - February 2016 - 48Shopper Marketing - February 2016 - 49Shopper Marketing - February 2016 - 50Shopper Marketing - February 2016 - 51Shopper Marketing - February 2016 - 52Shopper Marketing - February 2016 - 53Shopper Marketing - February 2016 - 54Shopper Marketing - February 2016 - 55Shopper Marketing - February 2016 - 56Shopper Marketing - February 2016 - 57Shopper Marketing - February 2016 - 58Shopper Marketing - February 2016 - 59Shopper Marketing - February 2016 - 60Shopper Marketing - February 2016 - 61Shopper Marketing - February 2016 - 62Shopper Marketing - February 2016 - 63Shopper Marketing - February 2016 - 64Shopper Marketing - February 2016 - 65Shopper Marketing - February 2016 - 66Shopper Marketing - February 2016 - 67Shopper Marketing - February 2016 - 68Shopper Marketing - February 2016 - 69Shopper Marketing - February 2016 - 70Shopper Marketing - February 2016 - 71Shopper Marketing - February 2016 - 72Shopper Marketing - February 2016 - 73Shopper Marketing - February 2016 - 74Shopper Marketing - February 2016 - 75Shopper Marketing - February 2016 - 76Shopper Marketing - February 2016 - 77Shopper Marketing - February 2016 - 78Shopper Marketing - February 2016 - 79Shopper Marketing - February 2016 - 80Shopper Marketing - February 2016 - 81Shopper Marketing - February 2016 - 82Shopper Marketing - February 2016 - 83Shopper Marketing - February 2016 - 84Shopper Marketing - February 2016 - 85Shopper Marketing - February 2016 - 86Shopper Marketing - February 2016 - 87Shopper Marketing - February 2016 - 88Shopper Marketing - February 2016 - 89Shopper Marketing - February 2016 - 90Shopper Marketing - February 2016 - 91Shopper Marketing - February 2016 - 92Shopper Marketing - February 2016 - 93Shopper Marketing - February 2016 - 94Shopper Marketing - February 2016 - 95Shopper Marketing - February 2016 - 96Shopper Marketing - February 2016 - 97Shopper Marketing - February 2016 - 98Shopper Marketing - February 2016 - 99Shopper Marketing - February 2016 - 100Shopper Marketing - February 2016 - 101Shopper Marketing - February 2016 - 102Shopper Marketing - February 2016 - 103Shopper Marketing - February 2016 - 104Shopper Marketing - February 2016 - 105Shopper Marketing - February 2016 - 106Shopper Marketing - February 2016 - 107Shopper Marketing - February 2016 - 108Shopper Marketing - February 2016 - 109Shopper Marketing - February 2016 - 110Shopper Marketing - February 2016 - 111Shopper Marketing - February 2016 - 112Shopper Marketing - February 2016 - 113Shopper Marketing - February 2016 - 114Shopper Marketing - February 2016 - 115Shopper Marketing - February 2016 - 116Shopper Marketing - February 2016 - 117Shopper Marketing - February 2016 - 118Shopper Marketing - February 2016 - 119Shopper Marketing - February 2016 - 120Shopper Marketing - February 2016 - 121Shopper Marketing - February 2016 - 122Shopper Marketing - February 2016 - 123Shopper Marketing - February 2016 - 124Shopper Marketing - February 2016 - 125Shopper Marketing - February 2016 - 126Shopper Marketing - February 2016 - 127Shopper Marketing - February 2016 - 128http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.