Shopper Marketing - February 2016 - 30


The Shopping List
CPG experts weigh in on whether the shopping list is still king for
food shoppers and marketers, and the answer is yes - sort of
By Sharon M. Goldman

S

hopping lists have long been an essential part of grocery store trips, both for
the shopper who simply scribbles down
what she needs on a scrap of paper and
for the CPG food manufacturer who works tirelessly to get on the list.
But what does "shopping list" mean in this
increasingly digital age ... when a shopper
is less likely to have a pen and paper in her
purse than a smartphone? ... and when an
30

y SHOPPER MARKETING FEBRUARY 2016

attention-span-challenged shopper has become accustomed to storing information in
her apps rather than on a linear list? ... and
when shopping online means the "cart" is the
shopping list?
Experts maintain that the shopping list remains "king" when it comes to influencing what
shoppers buy. For many categories, the shopping list is still vitally important, says Jeff Kjome,
shopper marketing director at Jack Link's,



Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
Shopper Marketing - February 2016 - 19
Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
Shopper Marketing - February 2016 - 22
Shopper Marketing - February 2016 - 23
Shopper Marketing - February 2016 - 24
Shopper Marketing - February 2016 - 25
Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
Shopper Marketing - February 2016 - 29
Shopper Marketing - February 2016 - 30
Shopper Marketing - February 2016 - 31
Shopper Marketing - February 2016 - 32
Shopper Marketing - February 2016 - 33
Shopper Marketing - February 2016 - 34
Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
Shopper Marketing - February 2016 - 44
Shopper Marketing - February 2016 - 45
Shopper Marketing - February 2016 - 46
Shopper Marketing - February 2016 - 47
Shopper Marketing - February 2016 - 48
Shopper Marketing - February 2016 - 49
Shopper Marketing - February 2016 - 50
Shopper Marketing - February 2016 - 51
Shopper Marketing - February 2016 - 52
Shopper Marketing - February 2016 - 53
Shopper Marketing - February 2016 - 54
Shopper Marketing - February 2016 - 55
Shopper Marketing - February 2016 - 56
Shopper Marketing - February 2016 - 57
Shopper Marketing - February 2016 - 58
Shopper Marketing - February 2016 - 59
Shopper Marketing - February 2016 - 60
Shopper Marketing - February 2016 - 61
Shopper Marketing - February 2016 - 62
Shopper Marketing - February 2016 - 63
Shopper Marketing - February 2016 - 64
Shopper Marketing - February 2016 - 65
Shopper Marketing - February 2016 - 66
Shopper Marketing - February 2016 - 67
Shopper Marketing - February 2016 - 68
Shopper Marketing - February 2016 - 69
Shopper Marketing - February 2016 - 70
Shopper Marketing - February 2016 - 71
Shopper Marketing - February 2016 - 72
Shopper Marketing - February 2016 - 73
Shopper Marketing - February 2016 - 74
Shopper Marketing - February 2016 - 75
Shopper Marketing - February 2016 - 76
Shopper Marketing - February 2016 - 77
Shopper Marketing - February 2016 - 78
Shopper Marketing - February 2016 - 79
Shopper Marketing - February 2016 - 80
Shopper Marketing - February 2016 - 81
Shopper Marketing - February 2016 - 82
Shopper Marketing - February 2016 - 83
Shopper Marketing - February 2016 - 84
Shopper Marketing - February 2016 - 85
Shopper Marketing - February 2016 - 86
Shopper Marketing - February 2016 - 87
Shopper Marketing - February 2016 - 88
Shopper Marketing - February 2016 - 89
Shopper Marketing - February 2016 - 90
Shopper Marketing - February 2016 - 91
Shopper Marketing - February 2016 - 92
Shopper Marketing - February 2016 - 93
Shopper Marketing - February 2016 - 94
Shopper Marketing - February 2016 - 95
Shopper Marketing - February 2016 - 96
Shopper Marketing - February 2016 - 97
Shopper Marketing - February 2016 - 98
Shopper Marketing - February 2016 - 99
Shopper Marketing - February 2016 - 100
Shopper Marketing - February 2016 - 101
Shopper Marketing - February 2016 - 102
Shopper Marketing - February 2016 - 103
Shopper Marketing - February 2016 - 104
Shopper Marketing - February 2016 - 105
Shopper Marketing - February 2016 - 106
Shopper Marketing - February 2016 - 107
Shopper Marketing - February 2016 - 108
Shopper Marketing - February 2016 - 109
Shopper Marketing - February 2016 - 110
Shopper Marketing - February 2016 - 111
Shopper Marketing - February 2016 - 112
Shopper Marketing - February 2016 - 113
Shopper Marketing - February 2016 - 114
Shopper Marketing - February 2016 - 115
Shopper Marketing - February 2016 - 116
Shopper Marketing - February 2016 - 117
Shopper Marketing - February 2016 - 118
Shopper Marketing - February 2016 - 119
Shopper Marketing - February 2016 - 120
Shopper Marketing - February 2016 - 121
Shopper Marketing - February 2016 - 122
Shopper Marketing - February 2016 - 123
Shopper Marketing - February 2016 - 124
Shopper Marketing - February 2016 - 125
Shopper Marketing - February 2016 - 126
Shopper Marketing - February 2016 - 127
Shopper Marketing - February 2016 - 128
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