Shopper Marketing - February 2016 - 3
p2pi.org Vol. 29, No. 2 * February 2016 Goes Circo-Exclusive at Target incorporates retailer's private nson's product sleeves - Understanding that parents generally baby skincare products individually but larger ritual, Johnson & Johnson wanted or parents to find the best products when et. partnership, J&J rolled out colorful prodbrought a unique design element to variby products. The sleeves featured popular 's Circo private label. h design-savvy Millennial moms as well ppers, the polka dot, chevron and stripe n the Circo baby patterns) were called out ution that is "inspirational," says Heather r of shopper marketing, J&J. The product s and on Target.com on Nov. 1, 2015, and l early January. hip with Target's Circo brand provides bath-time solution and makes it easier to are products with their coordinating patsays Kelly Fanning, senior brand manager, mer and shopper studies also provided is important to new moms and gift givers. to find smart solutions for moms that can nd gifted at baby showers," Fanning says. at when new moms shop and prepare for See J&J, Page 28
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