Shopper Marketing - February 2016 - 15
Allrecipes Expands Local Offers to App: Meredith Corp.'s Allrecipes.com expanded its native advertising capabilities by making its Local Offers shopper marketing platform available to mobile devices via the Allrecipes Dinner Spinner App for iOS phones and tablets. The Carlyle Group Acquires Array: Global alternative asset manager The Carlyle Group, Washington, D.C., has acquired Toronto-based Array, a provider of retail merchandising displays and store fixtures to the global prestige cosmetics industry, from TorQuest Partners, a Canadian private equity fund. Medialets Partners With Millward Brown: Mobile ad server Medialets, New York, has integrated its Servo ad trafficking platform with Millward Brown Digital's Ignite Network. The combination of capabilities enables advertisers and agencies to seamlessly serve mobile ads across all ad formats including video and to accurately measure the effectiveness of mobile campaigns. Rise Interactive Acquires SimpleRelevance: Rise Interactive, a Chicago-based digital marketing agency that specializes in digital media and advanced analytics, has acquired SimpleRelevance, a Chicago-based platform that personalizes marketing messages using machine learning. SignArt Offering On-Premise Digital Solution: SignArt Inc., a Kalamazoo, Michigan-based manufacturer of commercial, electrical and architectural signs, has launched a new division called Evolocity to install and develop exterior, onpremise digital message signs. "Evolocity provides tools, training and guidance so clients Send your solution provider news - master this form of advertising," said Mike Wilnew projects and programs with brands liams, founder, owner and president of SignArt. and retailers - to cloza@p2pi.org. FEBRUARY 2016 SHOPPER MARKETING y 15
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