Shopper Marketing - February 2016 - 13


SVP,
r, GfK

* Ken Madden, SVP & Head Of
Engagement, Shoptology

Campbell, Senior
The Coca-Cola Co.

* Frank Maher, COO,
The Integer Group

esident & CEO,

* Sara Manke, Director, Insight &
Strategy, The Integer Group

mp, VP,
Catapult

O,
ale

resident, Sales,
edia/Advantage

* Carol Mazza, Director, Digital,
Bi-Lo Holdings
* Stephen McGowan, Director,
Shopper Marketing, Mondelez
International
* Erik McMillan, CEO, Shelfbucks

ior Director, Sales
Heinz Co.

* Xan McNelly, EVP/Chief
Integration & Strategy Officer,
The Integer Group

irector of
s, Amazon.com

* Doug Middlebrooks, AVP, Shopper
Marketing, The Coca-Cola Co.

igital & Channel
ott Corporation

* Michael Miller, EVP, Catapult

nior Director,
ing, PepsiCo

Retail Practice
dwide

sumer Channel
ger,
les & Marketing,
ion

Digital,
r

sident of
ing,
Services

r Manager,
ment,
o.

CMO,
s

aging Director,
Development,

nior Director,
gy & Planning,
onal Care

n, VP, Client
ult

, VP, Digital
M, Grub Hub

Banking Center,
ng,
ca

* Becky Miller, Planning Director,
Geometry Global
* Ed Montes, Chief Revenue Officer,
DataXu
* Curt Munk, SVP, Group Director,
Strategic Planning, FCB/RED
* Andy Murray, SVP, Creative,
Walmart Stores Inc.
* Angela Myers, Head of Retail
Strategy, Oracle Data Cloud
* Peter Naumann, Director,
Category Development &
Shopper Marketing,
Philips Consumer Lifestyle
* Jeff Nowak, President & CEO,
Rocket Man Digital
* Naomi Nuta, VP,
Research Solutions,
Innerscope Research Inc.
* Sarah Ortman, Associate Director,
National Shopper Marketing,
The Clorox Co.
* Eric Pakurar, Chief Strategy
Officer, NA, Geometry Global
* Drew Panayiotou, President
& CEO, BBDO Atlanta at BBDO,
BBDO Atlanta
* Eric Paquette, COO,
Copernicus Marketing
Consulting and Research
* Joanna Patterson, Executive
Consultant, GfK

* Mark Peiser, VP,
Marketing Research,
News America Marketing

* Ami Shah, Omnichannel
Marketing Lead - North America,
Unilever

* Linh Peters, VP, Marketing,
SpartanNash

* Nancy Shamberg, Managing
Director, Client Development, TPN

* Casey Petersen, Director
of Audience Development,
Collective Bias

* Ed Sheedy, Director, Category
Management Insights, Ahold USA

* Cheryl Policastro, Shopper
Marketing Team Leader, RB
* Brad Prenger, Partner Lead,
Procter & Gamble, Google Inc.
* Julie Quick, Head of Insights &
Strategy, Shoptology
* Claire Quinn, Principal,
Capre Group
* Heidi Reale, Director, Shopper
and Digital Marketing,
Price Chopper Supermarkets
* Stacey Ring-Sanders, VP, Category
Management, Kellogg Co.
* Barry Roberts, Director, Retail
Shopper Solutions & E-Commerce,
Colgate-Palmolive
* Lynne Robertson, President & CEO,
FAME, A Retail Brand Agency
* Stephanie Robertson, Associate
Director, Shopper Marketing,
Procter & Gamble

* Kevin Sidell, Senior Manager,
Digital Strategy, Kellogg Co.
* Marty Siewert, SVP, Consumer &
Shopper Analytics, The Nielsen Co.
* Danny Silverman, VP, Business
Consulting Services, Clavis Insight
* Alicia Smestad, President,
Nsight Connect
* David Smith, Group Account
Director, The Integer Group
* Rachel Smith, Group Director,
Shopper Marketing,
The Coca-Cola Co.
* Marcene Sonnek, Digital Brands
Manager, Hormel Foods Corp.
* Doug Speedie,Marketing
Manager, New Brands,
T-Mobile USA
* Dorene Squires, Category &
Shopper Insights Manager,
Henkel North America

* Joe Robinson, President,
Catapult

* Beth St. Raymond, Director
of Shopper Marketing,
Edgewell Personal Care

* Kristi Ross, Principal,
Capre Group

* Michael Stephenson, Associate
Strategy Director, Fitch

* Alysia Ross, Account Director,
Catapult

* Natasha Stevens, SVP, Digital
Market Intelligence, GfK

* John Ross, CMO & President,
Retailer Promotion Network,
Inmar Inc.

* Brett Stover, EVP Strategy & Insights
Officer, Saatchi & Saatchi X

* Dan Sabanosh, Director of
Shopper Marketing & Insights,
Great Northern Instore
* Judy Sansone, SVP, Merchandising
& Personalization, CVS Health
* Michael Savage, VP, GMM,
Marsh Supermarkets
* Bob Scaglione, SVP, Strategic
Channel Development,
OwnerIQ Inc.
* Dan Seymour, Director, NA Retail
Shopper Marketing, Dell Inc.

* Doug Straton, Digital-eCommerce,
NA Center of Excellence,
Marketing to Shoppers, Unilever
* Greg Stucky, Chief Research
Officer, InsightsNow

* Richard Tarrant, CEO,
MyWebGrocer
* Michael Tilley, Associate
Director, Shopper Marketing
& Strategic Partnerships,
Mondelez International
* Bob Tomei, President, IRI
Consumer & Shopper Marketing,
IRI
* Meredith Valentine, Senior
Brand Manager, Johnson's Global
Franchise, Johnson & Johnson
Sales and Logistics Co.
* Robert Vigneau, Shopper Insights
Manager, Kimberly-Clark
* Diane Wallace, VP & GM,
National Retail Sales, Walgreens,
The Coca-Cola Co.
* Sean Wargo, Senior Director,
Business Intelligence,
BDS Marketing
* Alana Washington, Director of
Design Strategy, GfK
* Brad Watt, Worldwide Marketing
Director, Global Marketing,
Colgate-Palmolive
* Jay Webster, SVP, Valassis
* Cheryl Williams, VP, Marketing,
Wakefern Food Corp.
* Jocelyn Wong, SVP & General
Merchandising Manager,
Seasonal, Lowe's
* Kim Yansen, Director,
Field Shopper Marketing,
Mondelez International
* Debbie Zefting, Director,
Customer & Shopper
Development, Barilla America
* Sarah Zollner, Associate Director
of Shopper Marketing, West Area,
Mondelez International

Distinguished Faculty and Institute Faculty are the
highest-rated speakers, based on a 4-point scale, by past
attendees of our various speaking engagements. Distinguished
faculty have consistently scored high at four or more events.
Faculty have scored high, presenting at least once.
FEBRUARY 2016 SHOPPER MARKETING y

13


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Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
Shopper Marketing - February 2016 - 19
Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
Shopper Marketing - February 2016 - 22
Shopper Marketing - February 2016 - 23
Shopper Marketing - February 2016 - 24
Shopper Marketing - February 2016 - 25
Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
Shopper Marketing - February 2016 - 29
Shopper Marketing - February 2016 - 30
Shopper Marketing - February 2016 - 31
Shopper Marketing - February 2016 - 32
Shopper Marketing - February 2016 - 33
Shopper Marketing - February 2016 - 34
Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
Shopper Marketing - February 2016 - 44
Shopper Marketing - February 2016 - 45
Shopper Marketing - February 2016 - 46
Shopper Marketing - February 2016 - 47
Shopper Marketing - February 2016 - 48
Shopper Marketing - February 2016 - 49
Shopper Marketing - February 2016 - 50
Shopper Marketing - February 2016 - 51
Shopper Marketing - February 2016 - 52
Shopper Marketing - February 2016 - 53
Shopper Marketing - February 2016 - 54
Shopper Marketing - February 2016 - 55
Shopper Marketing - February 2016 - 56
Shopper Marketing - February 2016 - 57
Shopper Marketing - February 2016 - 58
Shopper Marketing - February 2016 - 59
Shopper Marketing - February 2016 - 60
Shopper Marketing - February 2016 - 61
Shopper Marketing - February 2016 - 62
Shopper Marketing - February 2016 - 63
Shopper Marketing - February 2016 - 64
Shopper Marketing - February 2016 - 65
Shopper Marketing - February 2016 - 66
Shopper Marketing - February 2016 - 67
Shopper Marketing - February 2016 - 68
Shopper Marketing - February 2016 - 69
Shopper Marketing - February 2016 - 70
Shopper Marketing - February 2016 - 71
Shopper Marketing - February 2016 - 72
Shopper Marketing - February 2016 - 73
Shopper Marketing - February 2016 - 74
Shopper Marketing - February 2016 - 75
Shopper Marketing - February 2016 - 76
Shopper Marketing - February 2016 - 77
Shopper Marketing - February 2016 - 78
Shopper Marketing - February 2016 - 79
Shopper Marketing - February 2016 - 80
Shopper Marketing - February 2016 - 81
Shopper Marketing - February 2016 - 82
Shopper Marketing - February 2016 - 83
Shopper Marketing - February 2016 - 84
Shopper Marketing - February 2016 - 85
Shopper Marketing - February 2016 - 86
Shopper Marketing - February 2016 - 87
Shopper Marketing - February 2016 - 88
Shopper Marketing - February 2016 - 89
Shopper Marketing - February 2016 - 90
Shopper Marketing - February 2016 - 91
Shopper Marketing - February 2016 - 92
Shopper Marketing - February 2016 - 93
Shopper Marketing - February 2016 - 94
Shopper Marketing - February 2016 - 95
Shopper Marketing - February 2016 - 96
Shopper Marketing - February 2016 - 97
Shopper Marketing - February 2016 - 98
Shopper Marketing - February 2016 - 99
Shopper Marketing - February 2016 - 100
Shopper Marketing - February 2016 - 101
Shopper Marketing - February 2016 - 102
Shopper Marketing - February 2016 - 103
Shopper Marketing - February 2016 - 104
Shopper Marketing - February 2016 - 105
Shopper Marketing - February 2016 - 106
Shopper Marketing - February 2016 - 107
Shopper Marketing - February 2016 - 108
Shopper Marketing - February 2016 - 109
Shopper Marketing - February 2016 - 110
Shopper Marketing - February 2016 - 111
Shopper Marketing - February 2016 - 112
Shopper Marketing - February 2016 - 113
Shopper Marketing - February 2016 - 114
Shopper Marketing - February 2016 - 115
Shopper Marketing - February 2016 - 116
Shopper Marketing - February 2016 - 117
Shopper Marketing - February 2016 - 118
Shopper Marketing - February 2016 - 119
Shopper Marketing - February 2016 - 120
Shopper Marketing - February 2016 - 121
Shopper Marketing - February 2016 - 122
Shopper Marketing - February 2016 - 123
Shopper Marketing - February 2016 - 124
Shopper Marketing - February 2016 - 125
Shopper Marketing - February 2016 - 126
Shopper Marketing - February 2016 - 127
Shopper Marketing - February 2016 - 128
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