Shopper Marketing - February 2016 - 124


The Guide to P-O-P Design & Manufacturing * 2016

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UDFC.COM

UNIVERSAL'S APPROACH
IDENTIFY PAIN POINTS - The starting point is identifying the
"nuggets" of opportunity for improvement in our customers'
merchandising strategies and market execution.

CASE STUDY:
TASTE SOMETHING FUN PROFIT ENDCAP
Taste Something Fun Profit Endcap was designed,
engineered, and manufactured for Frito-Lay as a
destination endcap to generate incremental sales separate
from their other displays in-store. Universal designed this
display to be a speed bump or a disruptor in the regular
shopping pattern. The endcap seizes customers' attention,
stopping them in their tracks to make the sale. The
destination opens to the left or to the right, allowing for
greater positioning options in-store and more engagement
with the shopper.

DEFINE SUCCESS - We ask each customer what success
looks like for them and help to establish their merchandising
strategy, plan and objectives.
RESEARCH KEENLY - We get out in the market to see what is
actually happening. We study the retail landscape and identify
opportunities for our customers.
DESIGN BOLDLY - Our in-house designers create original
concepts or refine existing ideas. We are not afraid to
push "outside the box" to deliver creative solutions
that exceed expectations.
DEVELOP EFFICIENTLY - We design with the end in mind
from the beginning, considering materials, process, and
implementation to ensure success at retail.
EXECUTE FLAWLESSLY - Strategically located facilities
provide global production, warehousing, and distribution
options for successful in-store execution.

Towering at 93 inches tall and
48 inches wide, it is angled,
allowing the shopper to see
all three sides at once. The
header, adorned with the slogan
"Taste Something Fun", rests
on a yellow edge lit acrylic
which beckons consumers
to the destination to view
the product offerings. The
protruding, rounded countertop
can be used as a sampling
area, placement for additional
product, or a location for a
digital tablet featuring FritoLay related news. The Taste
Something Fun Profit Endcap
was placed in grocers across the
US and has been a win-win for
both the brand and the shopper.

WHAT OUR PARTNERS SAY
"The ultimate partnership. Universal flexes their business model in response to our fast paced, changing business needs to deliver great innovative solutions.
Their success comes from understanding our retail environments, brands and business constraints to generate the insights to create impactful designs.
The quality of their design work is unmatched in the industry. Truly a strategic partner!"
Denis Gibney, Director, Merchandising Center of Excellence, Frito-Lay

AT-A-GLANCE
WHO WE ARE

INDUSTRIES SERVED

Universal, established in 1962, is a global, custom designer
and manufacturer of semi-permanent and permanent
merchandising displays and retail environment solutions.
Headquartered in Lewisville, TX, with operations in China,
Taiwan, and Mexico, Universal has been recognized for its
award winning design expertise, talented and experienced
team, and longevity of customer relationships.

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WHAT WE DO
We partner with our customers to design and
manufacture unique, innovative merchandising solutions
that build brand awareness, attract shoppers' attention,
maximize product placement, stimulate purchases, and
deliver winning results at retail.

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Food & Beverage
Sporting Goods
Flooring
Consumer Packaged
Goods
Home Appliances
Wine & Spirits
Automotive
Apparel
Personal & Health
Care

CONTACT
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Grocery
Convenience Stores
Specialty Retailers
Drug Stores
Mass Market
Club Stores
Manufacturers &
Suppliers

Francisco De Jesús, President & CEO
972.829.2406
fdejesus@udfc.com
Joe Battaglia, Executive VP
972.829.2424
joe.battaglia@udfc.com


http://www.UDFC.COM

Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
Shopper Marketing - February 2016 - 19
Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
Shopper Marketing - February 2016 - 22
Shopper Marketing - February 2016 - 23
Shopper Marketing - February 2016 - 24
Shopper Marketing - February 2016 - 25
Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
Shopper Marketing - February 2016 - 29
Shopper Marketing - February 2016 - 30
Shopper Marketing - February 2016 - 31
Shopper Marketing - February 2016 - 32
Shopper Marketing - February 2016 - 33
Shopper Marketing - February 2016 - 34
Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
Shopper Marketing - February 2016 - 44
Shopper Marketing - February 2016 - 45
Shopper Marketing - February 2016 - 46
Shopper Marketing - February 2016 - 47
Shopper Marketing - February 2016 - 48
Shopper Marketing - February 2016 - 49
Shopper Marketing - February 2016 - 50
Shopper Marketing - February 2016 - 51
Shopper Marketing - February 2016 - 52
Shopper Marketing - February 2016 - 53
Shopper Marketing - February 2016 - 54
Shopper Marketing - February 2016 - 55
Shopper Marketing - February 2016 - 56
Shopper Marketing - February 2016 - 57
Shopper Marketing - February 2016 - 58
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Shopper Marketing - February 2016 - 60
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Shopper Marketing - February 2016 - 63
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Shopper Marketing - February 2016 - 128
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