Shopper Marketing - February 2016

Shopper Marketing - February 2016 - 12 DISTINGUISHED FACULTY * Christopher Brace, Owner, Shopper Intelligence * Rich Butwinick, President, MarketingLab/SellCheck * Brian Cohen, EVP, Group Director, Catapult eCommerce, Catapult * Sarah Gleason, SVP, GfK * Wendy Liebmann, Founder, CEO & Chief Shopper, WSL Strategic Retail * Lynn Neal, NA Retail Strategy Leader, Procter & Gamble * Scott Young, President, Perception Research Services * Laura Cammarota, Senior Shopper Marketing Manager, Beiersdorf Inc. * Matt Champion, SVP Strategy & Business Development, PureRED Integrated Marketing * Laston Charriez, SVP, Americas Marketing, Product & Market Development, Western Union * Oyvind Christensen, Founding Partner, Flow Insights * Lily Lev-Glick, Founder & Chief Insights Officer, ShopperSense * Norty Cohen, CEO, Moosylvania Marketing INSTITUTE FACULTY * Rick Abens, President, Foresight ROI * Kris Abrahamson, VP, Client Leadership, The Mars Agency * Courtney Acuff, VP, Insights, Design & Product, Catalina * Robin Alex, Senior Manager, US Shopper Insights - Target Team, The Hershey Co. * Manolo Almagro, Senior Managing Director of Technology & Innovation, TPN * Christopher Almeida, Senior Director, Shopper Marketing & Experience, CVS Health * Keith Anderson, VP, Strategy and Insights, Profitero * Mary Ann Antonelli, Marketing Manager, Digital Programs, Hewlett-Packard Co. * Joe Beier, EVP, Shopper & Retail Strategy, GfK * Bitsy Bentley, VP, Data Visualization, GfK * Nicole Bergeron, Principal, SeedPartners * Liz Berman, VP, Strategy Marketing & Merchandising, Albertsons and Safeway Family of Stores * Melissa Berryhill, SVP, Catapult * Patricia Betron, SVP, Multimedia Sales, ESPN * Garrett Bluhm, E-Commerce Director, Hylands * Lisa Bradner, SVP, Head of Commerce & Shopper Strategy, Starcom MediaVest Group * Marcus Baffoe-Bonnie, Retail Marketing Director, Tempur Sealy * Natalia Breuer, Shopper Marketing Manager, Reynolds Consumer Products * Susan Barkalow, Shopper Marketing Team Leader, Mars Chocolate US * Tammy Brumfield, VP, Shopper Marketing & Retail Innovation, ConAgra Foods * Tara Bartelt, Senior Manager, Strategic Partnerships, The Coca-Cola Co. * Raymond Burke, E.W. Kelley Professor of Business Administration, Indiana University * Kent Bassett, VP, Consumer & Shopper Insights, VF Corporation * John Burn, SVP, Cross-Cultural Practice, Geometry Global * Ken Bausch, VP, Interactive Marketing, World Kitchen * Tony Bynum, Director, Client Innovation & Program Strategy, RTC * Michael Becker, Co-Founder, Managing Partner & North American CEO, mCordis 12 * Justin Behar, Founder & CEO, Quri * Scott Caldwel, SVP, Catapult y SHOPPER MARKETING FEBRUARY 2016 * Cal Collier, Principal, Capre Group * Katie Corsentino Newberger, Senior Marketing Manager, Muller Quaker Dairy, PepsiCo * Michelle Cote, VP, Data & Insights, MyWebGrocer * Beth Craig, Director Insights, Catapult * Alyssa Duggan, VP, West, CROSSMARK * Neal Heffernan, S General Manager * Matt Dzarnowski, Director, Channel Marketing, MillerCoors * Holly Henderson C Brand Manager, T * Kathryn Easter, Senior Director, Digital, Hunter Straker * Bill Hildebolt, Pre gen.video * John Egan, Director, Retail Strategy, The Coca-Cola Co. * Molly Hollenkam Client Services, C * Sharon Eiswert, Director, Brand Management, Ahold USA * Chieh Huang, CEO Boxed Wholesa * Tracy Faloon, Chief of Client Integration, TPN * Geoff Jackson, Pr FreshSpace Me Retail Media * Frank Fay, Manager, Category & Shopper Solutions, Bayer HealthCare * Glenn Figenholtz, Divisional Merchandise Manager, Walgreen Co. * Kim Finnerty, SVP, Research & Insights, Epsilon * Liz Crawford, VP, Strategy & Insights, Match Marketing Group * Nicole Flavin, Senior Director, Grocery Shopper Marketing, Frito-Lay, PepsiCo * Linda Crowder, Senior Director, Peapod Interactive, Peapod * Deb Friedland, Managing Director, Planning & Perspectives, TPN * Jami Cuddy, Customer Development Manager, Tyson Foods * Heidi Froseth, EVP, GM, Catapult * James Damian, CEO, James Damian Brand Integration Services * Darryl Daoust, Group Director, Epsilon * Matty de Castro, Head of Industry - CPG, Facebook * Seth DeAvila, Project Director, The Forbes Consulting Group * Brian DeLong, SVP, Shopper Experience, Catapult * Kim Garretson, Partner + Ventures Lead, Ovative/Group * John Jaffke, Seni Ops, The Kraft H * Zach Johnson, Di Advertising Sales * Rob Johnston, Di Research, Marrio * Bryan Jones, Sen Shopper Marketi * Nick Jones, EVP, R Lead, Arc World * John Kalvin, Cons Marketing Manag NA Consumer Sal Intel Corporati * Jeremy Geiger, CEO, Retailigence * Jason Katz, EVP, D Hunter Straker * Craig Geiger, Director, Insights Partner, Global Customer Insights & Analytics, Walmart Stores Inc. * Lisa Klauser, Pres Shopper Marketi IN Marketing S * Ethan Goodman, VP, Digital Practice, The Mars Agency * Mike Klei, Senior Shopper Engagem The Hershey Co * Dr. Christopher Gray, VP, Shopper Psychology, Saatchi & Saatchi X * Corbin DeRubertis, VP, Sales Shopper Marketing, Meredith * Kevin Green, Director, Field Execution Team - West Area, The Kraft Heinz Co. * Steve DeVore, Managing Director, TWINOAKS * Gregory Grudzinski, Director, Analytics & Data Services, Catapult * Raja Doddala, VP, Omnichannel & Ventures, 7-Eleven Inc. * Mark Hardy, CEO, InContext Solutions * Tom Dolan, SVP, Enterprise Solutions, MaxPoint * Michelle Harmon-Madsen, SVP, Brand Partnerships, Fresh Direct * Amy Dragland-Johnson, Director, Shopper Marketing, SC Johnson & Son Inc. * Mike Hattenschweiler, Director, In-Store Marketing Design, Walgreen Co. * Sue Klug, EVP & C Unified Grocers * Amy Lanzi, Mana Client Service & D TPN * Michael Law, Sen Customer Strateg Edgewell Perso * Cassandra Lawin Services, Catapu * Rich Lesperance, Marketing & CRM * Julie Lewis, SVP, Channel Marketin Bank Of Americ Table of Contents for the Digital Edition of Shopper Marketing - February 2016ContentsShopper Marketing - February 2016 - IntroShopper Marketing - February 2016 - 1Shopper Marketing - February 2016 - 2Shopper Marketing - February 2016 - 3Shopper Marketing - February 2016 - ContentsShopper Marketing - February 2016 - 5Shopper Marketing - February 2016 - 6Shopper Marketing - February 2016 - 7Shopper Marketing - February 2016 - 8Shopper Marketing - February 2016 - 9Shopper Marketing - February 2016 - 10Shopper Marketing - February 2016 - 11Shopper Marketing - February 2016 - 12Shopper Marketing - February 2016 - 13Shopper Marketing - February 2016 - 14Shopper Marketing - February 2016 - 15Shopper Marketing - February 2016 - 16Shopper Marketing - February 2016 - 17Shopper Marketing - February 2016 - 18Shopper Marketing - February 2016 - 19Shopper Marketing - February 2016 - 20Shopper Marketing - February 2016 - 21Shopper Marketing - February 2016 - 22Shopper Marketing - February 2016 - 23Shopper Marketing - February 2016 - 24Shopper Marketing - February 2016 - 25Shopper Marketing - February 2016 - 26Shopper Marketing - February 2016 - 27Shopper Marketing - February 2016 - 28Shopper Marketing - February 2016 - 29Shopper Marketing - February 2016 - 30Shopper Marketing - February 2016 - 31Shopper Marketing - February 2016 - 32Shopper Marketing - February 2016 - 33Shopper Marketing - February 2016 - 34Shopper Marketing - February 2016 - 35Shopper Marketing - February 2016 - 36Shopper Marketing - February 2016 - 37Shopper Marketing - February 2016 - 38Shopper Marketing - February 2016 - 39Shopper Marketing - February 2016 - 40Shopper Marketing - February 2016 - 41Shopper Marketing - February 2016 - 42Shopper Marketing - February 2016 - 43Shopper Marketing - February 2016 - 44Shopper Marketing - February 2016 - 45Shopper Marketing - February 2016 - 46Shopper Marketing - February 2016 - 47Shopper Marketing - February 2016 - 48Shopper Marketing - February 2016 - 49Shopper Marketing - February 2016 - 50Shopper Marketing - February 2016 - 51Shopper Marketing - February 2016 - 52Shopper Marketing - February 2016 - 53Shopper Marketing - February 2016 - 54Shopper Marketing - February 2016 - 55Shopper Marketing - February 2016 - 56Shopper Marketing - February 2016 - 57Shopper Marketing - February 2016 - 58Shopper Marketing - February 2016 - 59Shopper Marketing - February 2016 - 60Shopper Marketing - February 2016 - 61Shopper Marketing - February 2016 - 62Shopper Marketing - February 2016 - 63Shopper Marketing - February 2016 - 64Shopper Marketing - February 2016 - 65Shopper Marketing - February 2016 - 66Shopper Marketing - February 2016 - 67Shopper Marketing - February 2016 - 68Shopper Marketing - February 2016 - 69Shopper Marketing - February 2016 - 70Shopper Marketing - February 2016 - 71Shopper Marketing - February 2016 - 72Shopper Marketing - February 2016 - 73Shopper Marketing - February 2016 - 74Shopper Marketing - February 2016 - 75Shopper Marketing - February 2016 - 76Shopper Marketing - February 2016 - 77Shopper Marketing - February 2016 - 78Shopper Marketing - February 2016 - 79Shopper Marketing - February 2016 - 80Shopper Marketing - February 2016 - 81Shopper Marketing - February 2016 - 82Shopper Marketing - February 2016 - 83Shopper Marketing - February 2016 - 84Shopper Marketing - February 2016 - 85Shopper Marketing - February 2016 - 86Shopper Marketing - February 2016 - 87Shopper Marketing - February 2016 - 88Shopper Marketing - February 2016 - 89Shopper Marketing - February 2016 - 90Shopper Marketing - February 2016 - 91Shopper Marketing - February 2016 - 92Shopper Marketing - February 2016 - 93Shopper Marketing - February 2016 - 94Shopper Marketing - February 2016 - 95Shopper Marketing - February 2016 - 96Shopper Marketing - February 2016 - 97Shopper Marketing - February 2016 - 98Shopper Marketing - February 2016 - 99Shopper Marketing - February 2016 - 100Shopper Marketing - February 2016 - 101Shopper Marketing - February 2016 - 102Shopper Marketing - February 2016 - 103Shopper Marketing - February 2016 - 104Shopper Marketing - February 2016 - 105Shopper Marketing - February 2016 - 106Shopper Marketing - February 2016 - 107Shopper Marketing - February 2016 - 108Shopper Marketing - February 2016 - 109Shopper Marketing - February 2016 - 110Shopper Marketing - February 2016 - 111Shopper Marketing - February 2016 - 112Shopper Marketing - February 2016 - 113Shopper Marketing - February 2016 - 114Shopper Marketing - February 2016 - 115Shopper Marketing - February 2016 - 116Shopper Marketing - February 2016 - 117Shopper Marketing - February 2016 - 118Shopper Marketing - February 2016 - 119Shopper Marketing - February 2016 - 120Shopper Marketing - February 2016 - 121Shopper Marketing - February 2016 - 122Shopper Marketing - February 2016 - 123Shopper Marketing - February 2016 - 124Shopper Marketing - February 2016 - 125Shopper Marketing - February 2016 - 126Shopper Marketing - February 2016 - 127Shopper Marketing - February 2016 - 128http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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