Shopper Marketing - February 2016 - 12

DISTINGUISHED FACULTY
* Christopher Brace, Owner,
Shopper Intelligence
* Rich Butwinick, President,
MarketingLab/SellCheck
* Brian Cohen, EVP, Group Director,
Catapult eCommerce, Catapult
* Sarah Gleason, SVP, GfK

* Wendy Liebmann, Founder,
CEO & Chief Shopper,
WSL Strategic Retail
* Lynn Neal, NA Retail Strategy
Leader, Procter & Gamble
* Scott Young, President,
Perception Research Services

* Laura Cammarota,
Senior Shopper Marketing
Manager, Beiersdorf Inc.
* Matt Champion, SVP Strategy &
Business Development, PureRED
Integrated Marketing
* Laston Charriez, SVP, Americas
Marketing, Product & Market
Development, Western Union
* Oyvind Christensen, Founding
Partner, Flow Insights

* Lily Lev-Glick, Founder & Chief
Insights Officer, ShopperSense

* Norty Cohen, CEO,
Moosylvania Marketing

INSTITUTE FACULTY
* Rick Abens, President,
Foresight ROI
* Kris Abrahamson, VP, Client
Leadership, The Mars Agency
* Courtney Acuff, VP, Insights,
Design & Product, Catalina
* Robin Alex, Senior Manager, US
Shopper Insights - Target Team,
The Hershey Co.
* Manolo Almagro, Senior
Managing Director of Technology
& Innovation, TPN
* Christopher Almeida, Senior
Director, Shopper Marketing &
Experience, CVS Health
* Keith Anderson, VP, Strategy
and Insights, Profitero
* Mary Ann Antonelli, Marketing
Manager, Digital Programs,
Hewlett-Packard Co.

* Joe Beier, EVP, Shopper & Retail
Strategy, GfK
* Bitsy Bentley, VP, Data
Visualization, GfK
* Nicole Bergeron, Principal,
SeedPartners
* Liz Berman, VP, Strategy
Marketing & Merchandising,
Albertsons and Safeway
Family of Stores
* Melissa Berryhill, SVP, Catapult
* Patricia Betron, SVP, Multimedia
Sales, ESPN
* Garrett Bluhm, E-Commerce
Director, Hylands
* Lisa Bradner, SVP, Head of
Commerce & Shopper Strategy,
Starcom MediaVest Group

* Marcus Baffoe-Bonnie, Retail
Marketing Director, Tempur Sealy

* Natalia Breuer, Shopper
Marketing Manager, Reynolds
Consumer Products

* Susan Barkalow, Shopper
Marketing Team Leader,
Mars Chocolate US

* Tammy Brumfield, VP, Shopper
Marketing & Retail Innovation,
ConAgra Foods

* Tara Bartelt, Senior Manager,
Strategic Partnerships,
The Coca-Cola Co.

* Raymond Burke, E.W. Kelley
Professor of Business Administration,
Indiana University

* Kent Bassett, VP, Consumer &
Shopper Insights, VF Corporation

* John Burn, SVP, Cross-Cultural
Practice, Geometry Global

* Ken Bausch, VP, Interactive
Marketing, World Kitchen

* Tony Bynum, Director, Client
Innovation & Program Strategy,
RTC

* Michael Becker, Co-Founder,
Managing Partner & North
American CEO, mCordis

12

* Justin Behar, Founder & CEO, Quri

* Scott Caldwel, SVP, Catapult

y SHOPPER MARKETING FEBRUARY 2016

* Cal Collier, Principal, Capre Group
* Katie Corsentino Newberger,
Senior Marketing Manager,
Muller Quaker Dairy, PepsiCo
* Michelle Cote, VP, Data & Insights,
MyWebGrocer
* Beth Craig, Director Insights,
Catapult

* Alyssa Duggan, VP, West,
CROSSMARK

* Neal Heffernan, S
General Manager

* Matt Dzarnowski, Director,
Channel Marketing, MillerCoors

* Holly Henderson C
Brand Manager, T

* Kathryn Easter, Senior Director,
Digital, Hunter Straker

* Bill Hildebolt, Pre
gen.video

* John Egan, Director, Retail
Strategy, The Coca-Cola Co.

* Molly Hollenkam
Client Services, C

* Sharon Eiswert, Director, Brand
Management, Ahold USA

* Chieh Huang, CEO
Boxed Wholesa

* Tracy Faloon, Chief of Client
Integration, TPN

* Geoff Jackson, Pr
FreshSpace Me
Retail Media

* Frank Fay, Manager,
Category & Shopper Solutions,
Bayer HealthCare
* Glenn Figenholtz, Divisional
Merchandise Manager,
Walgreen Co.
* Kim Finnerty, SVP, Research &
Insights, Epsilon

* Liz Crawford, VP, Strategy &
Insights, Match Marketing Group

* Nicole Flavin, Senior Director,
Grocery Shopper Marketing,
Frito-Lay, PepsiCo

* Linda Crowder, Senior Director,
Peapod Interactive, Peapod

* Deb Friedland, Managing Director,
Planning & Perspectives, TPN

* Jami Cuddy, Customer Development
Manager, Tyson Foods

* Heidi Froseth, EVP, GM, Catapult

* James Damian, CEO, James Damian
Brand Integration Services
* Darryl Daoust, Group Director,
Epsilon
* Matty de Castro, Head of Industry
- CPG, Facebook
* Seth DeAvila, Project Director,
The Forbes Consulting Group
* Brian DeLong, SVP, Shopper
Experience, Catapult

* Kim Garretson, Partner +
Ventures Lead, Ovative/Group

* John Jaffke, Seni
Ops, The Kraft H

* Zach Johnson, Di
Advertising Sales

* Rob Johnston, Di
Research, Marrio

* Bryan Jones, Sen
Shopper Marketi

* Nick Jones, EVP, R
Lead, Arc World

* John Kalvin, Cons
Marketing Manag
NA Consumer Sal
Intel Corporati

* Jeremy Geiger, CEO, Retailigence

* Jason Katz, EVP, D
Hunter Straker

* Craig Geiger, Director, Insights
Partner, Global Customer Insights
& Analytics, Walmart Stores Inc.

* Lisa Klauser, Pres
Shopper Marketi
IN Marketing S

* Ethan Goodman, VP, Digital
Practice, The Mars Agency

* Mike Klei, Senior
Shopper Engagem
The Hershey Co

* Dr. Christopher Gray, VP, Shopper
Psychology, Saatchi & Saatchi X

* Corbin DeRubertis, VP, Sales
Shopper Marketing, Meredith

* Kevin Green, Director, Field
Execution Team - West Area,
The Kraft Heinz Co.

* Steve DeVore, Managing Director,
TWINOAKS

* Gregory Grudzinski, Director,
Analytics & Data Services, Catapult

* Raja Doddala, VP, Omnichannel &
Ventures, 7-Eleven Inc.

* Mark Hardy, CEO,
InContext Solutions

* Tom Dolan, SVP, Enterprise
Solutions, MaxPoint

* Michelle Harmon-Madsen, SVP,
Brand Partnerships, Fresh Direct

* Amy Dragland-Johnson,
Director, Shopper Marketing,
SC Johnson & Son Inc.

* Mike Hattenschweiler, Director,
In-Store Marketing Design,
Walgreen Co.

* Sue Klug, EVP & C
Unified Grocers

* Amy Lanzi, Mana
Client Service & D
TPN

* Michael Law, Sen
Customer Strateg
Edgewell Perso

* Cassandra Lawin
Services, Catapu

* Rich Lesperance,
Marketing & CRM

* Julie Lewis, SVP,
Channel Marketin
Bank Of Americ



Table of Contents for the Digital Edition of Shopper Marketing - February 2016

Contents
Shopper Marketing - February 2016 - Intro
Shopper Marketing - February 2016 - 1
Shopper Marketing - February 2016 - 2
Shopper Marketing - February 2016 - 3
Shopper Marketing - February 2016 - Contents
Shopper Marketing - February 2016 - 5
Shopper Marketing - February 2016 - 6
Shopper Marketing - February 2016 - 7
Shopper Marketing - February 2016 - 8
Shopper Marketing - February 2016 - 9
Shopper Marketing - February 2016 - 10
Shopper Marketing - February 2016 - 11
Shopper Marketing - February 2016 - 12
Shopper Marketing - February 2016 - 13
Shopper Marketing - February 2016 - 14
Shopper Marketing - February 2016 - 15
Shopper Marketing - February 2016 - 16
Shopper Marketing - February 2016 - 17
Shopper Marketing - February 2016 - 18
Shopper Marketing - February 2016 - 19
Shopper Marketing - February 2016 - 20
Shopper Marketing - February 2016 - 21
Shopper Marketing - February 2016 - 22
Shopper Marketing - February 2016 - 23
Shopper Marketing - February 2016 - 24
Shopper Marketing - February 2016 - 25
Shopper Marketing - February 2016 - 26
Shopper Marketing - February 2016 - 27
Shopper Marketing - February 2016 - 28
Shopper Marketing - February 2016 - 29
Shopper Marketing - February 2016 - 30
Shopper Marketing - February 2016 - 31
Shopper Marketing - February 2016 - 32
Shopper Marketing - February 2016 - 33
Shopper Marketing - February 2016 - 34
Shopper Marketing - February 2016 - 35
Shopper Marketing - February 2016 - 36
Shopper Marketing - February 2016 - 37
Shopper Marketing - February 2016 - 38
Shopper Marketing - February 2016 - 39
Shopper Marketing - February 2016 - 40
Shopper Marketing - February 2016 - 41
Shopper Marketing - February 2016 - 42
Shopper Marketing - February 2016 - 43
Shopper Marketing - February 2016 - 44
Shopper Marketing - February 2016 - 45
Shopper Marketing - February 2016 - 46
Shopper Marketing - February 2016 - 47
Shopper Marketing - February 2016 - 48
Shopper Marketing - February 2016 - 49
Shopper Marketing - February 2016 - 50
Shopper Marketing - February 2016 - 51
Shopper Marketing - February 2016 - 52
Shopper Marketing - February 2016 - 53
Shopper Marketing - February 2016 - 54
Shopper Marketing - February 2016 - 55
Shopper Marketing - February 2016 - 56
Shopper Marketing - February 2016 - 57
Shopper Marketing - February 2016 - 58
Shopper Marketing - February 2016 - 59
Shopper Marketing - February 2016 - 60
Shopper Marketing - February 2016 - 61
Shopper Marketing - February 2016 - 62
Shopper Marketing - February 2016 - 63
Shopper Marketing - February 2016 - 64
Shopper Marketing - February 2016 - 65
Shopper Marketing - February 2016 - 66
Shopper Marketing - February 2016 - 67
Shopper Marketing - February 2016 - 68
Shopper Marketing - February 2016 - 69
Shopper Marketing - February 2016 - 70
Shopper Marketing - February 2016 - 71
Shopper Marketing - February 2016 - 72
Shopper Marketing - February 2016 - 73
Shopper Marketing - February 2016 - 74
Shopper Marketing - February 2016 - 75
Shopper Marketing - February 2016 - 76
Shopper Marketing - February 2016 - 77
Shopper Marketing - February 2016 - 78
Shopper Marketing - February 2016 - 79
Shopper Marketing - February 2016 - 80
Shopper Marketing - February 2016 - 81
Shopper Marketing - February 2016 - 82
Shopper Marketing - February 2016 - 83
Shopper Marketing - February 2016 - 84
Shopper Marketing - February 2016 - 85
Shopper Marketing - February 2016 - 86
Shopper Marketing - February 2016 - 87
Shopper Marketing - February 2016 - 88
Shopper Marketing - February 2016 - 89
Shopper Marketing - February 2016 - 90
Shopper Marketing - February 2016 - 91
Shopper Marketing - February 2016 - 92
Shopper Marketing - February 2016 - 93
Shopper Marketing - February 2016 - 94
Shopper Marketing - February 2016 - 95
Shopper Marketing - February 2016 - 96
Shopper Marketing - February 2016 - 97
Shopper Marketing - February 2016 - 98
Shopper Marketing - February 2016 - 99
Shopper Marketing - February 2016 - 100
Shopper Marketing - February 2016 - 101
Shopper Marketing - February 2016 - 102
Shopper Marketing - February 2016 - 103
Shopper Marketing - February 2016 - 104
Shopper Marketing - February 2016 - 105
Shopper Marketing - February 2016 - 106
Shopper Marketing - February 2016 - 107
Shopper Marketing - February 2016 - 108
Shopper Marketing - February 2016 - 109
Shopper Marketing - February 2016 - 110
Shopper Marketing - February 2016 - 111
Shopper Marketing - February 2016 - 112
Shopper Marketing - February 2016 - 113
Shopper Marketing - February 2016 - 114
Shopper Marketing - February 2016 - 115
Shopper Marketing - February 2016 - 116
Shopper Marketing - February 2016 - 117
Shopper Marketing - February 2016 - 118
Shopper Marketing - February 2016 - 119
Shopper Marketing - February 2016 - 120
Shopper Marketing - February 2016 - 121
Shopper Marketing - February 2016 - 122
Shopper Marketing - February 2016 - 123
Shopper Marketing - February 2016 - 124
Shopper Marketing - February 2016 - 125
Shopper Marketing - February 2016 - 126
Shopper Marketing - February 2016 - 127
Shopper Marketing - February 2016 - 128
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
https://www.nxtbook.com/nxtbooks/ptp/sm_201408
https://www.nxtbook.com/nxtbooks/ptp/sm_201407
https://www.nxtbook.com/nxtbooks/ptp/sm_201406
https://www.nxtbook.com/nxtbooks/ptp/sm_201405
https://www.nxtbook.com/nxtbooks/ptp/sm_201404
https://www.nxtbook.com/nxtbooks/ptp/sm_201403
https://www.nxtbook.com/nxtbooks/ptp/sm_201402
https://www.nxtbook.com/nxtbooks/ptp/sm_201401
https://www.nxtbook.com/nxtbooks/ptp/sm_201312
https://www.nxtbook.com/nxtbooks/ptp/sm_201311
https://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
https://www.nxtbook.com/nxtbooks/ptp/sm_201310
https://www.nxtbook.com/nxtbooks/ptp/sm_201309
https://www.nxtbook.com/nxtbooks/ptp/sm_201308
https://www.nxtbook.com/nxtbooks/ptp/sm_201307
https://www.nxtbookmedia.com