Shopper Marketing - February 2016 - 118
The Guide to P-O-P Design & Manufacturing * 2016 ADVERTISEMENT SONOCO.COM OUR EXPERTISE We understand that in a hyper-competitive retail environment, you never get a second chance to make a first impression on the retail buyer or the shopper. So we work to make every second count when a shopper engages with your brand at retail. We also understand there is more to the process than a great design. You need someone who connects with you and your challenges and can connect the dots between function, design, distribution and a shopper's desires. Our unique processes and operating philosophy are designed to bring cohesion to complexity and create an end-to-end solution that in the end brings your brand to life. CASE STUDY: GIVING CUSTOMERS AN EDGE OUR GLOBAL NETWORK Our global network is strategically located nearby customer manufacturing or distribution centers, reducing unnecessary inventory, eliminating obsolescence and reducing costs. Leveraging our experience in packaging customization and fulfillment operations, we apply proven execution strategies that focus on quality, repeatability, traceability and flexibility. A leading Club retailer identified a new men's razor product that could deliver an unbeatable value to its members versus the nationally branded product. Sonoco collaborated from project inception to retail by designing and engineering the PET clamshell with SBS razor system package and POP displays as well as the manufacturing and fulfillment of the entire program. NATIONAL FOOTPRINT SALES & DESIGN OFFICES * * * * Ultimately, Sonoco's end-to-end solution enabled the Club retailer to save over 70% on ocean freight costs and deliver a purchasedriving solution at shelf on an ongoing basis. New York, NY Chicago, IL Los Angeles, CA Minneapolis, MN ISTA TESTING CENTER * * * * Cincinnati, OH Winston-Salem, NC York, PA Bentonville, AR * Nashville, TN AT-A-GLANCE WHO WE ARE INDUSTRIES SERVED At Sonoco, "We bring more to the package than just the package." The proof of that statement can be found in business-energizing, routinely unique solutions we deliver to our customers in POP design, packaging, and supply chain solutions. * * * * WHAT WE DO PRODUCTS & SERVICES We specialize in converting insights and an understanding of our customer's goals, into uniquely compelling POP displays that bring brands to life in-store and connect all the dots of the supply chain. Food & Beverage (OTC) Drugs Health & Beauty Household Products MAJOR CLIENTS * * * * Consumer Electronics Home & Garden Clothing/Textiles Automotive * Temporary, Semi-Permanent and Permanent Custom Merchandising Displays * Primary, Secondary and Promotional Packaging * Fully integrated Merchandising Supply Chain Management Services * POS Merchandising Accessories * Creative Graphics, Design, Engineering and Prototyping Services * Pre-Press and Printing Services Fortune 500 Companies Shopper Marketing Agencies KEY EXECUTIVES Philippe Erhart, Vice President and General Manager Megan Bekker, Director, Sales and Marketing CONTACT Adam Bloom Business Development Manager 336.771.3535 adam.bloom@sonoco.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.