Shopper Marketing - February 2016 - 118


The Guide to P-O-P Design & Manufacturing * 2016

ADVERTISEMENT

SONOCO.COM

OUR EXPERTISE
We understand that in a hyper-competitive retail
environment, you never get a second chance to make
a ﬁrst impression on the retail buyer or the shopper.
So we work to make every second count when a
shopper engages with your brand at retail.
We also understand there is more to the process than
a great design. You need someone who connects
with you and your challenges and can connect the
dots between function, design, distribution and
a shopper's desires. Our unique processes and
operating philosophy are designed to bring cohesion
to complexity and create an end-to-end solution that
in the end brings your brand to life.

CASE STUDY:
GIVING CUSTOMERS AN EDGE

OUR GLOBAL NETWORK
Our global network is strategically located nearby customer manufacturing or distribution
centers, reducing unnecessary inventory, eliminating obsolescence and reducing costs.
Leveraging our experience in packaging customization and fulﬁllment operations, we apply
proven execution strategies that focus on quality, repeatability, traceability and ﬂexibility.

A leading Club retailer identiﬁed a new
men's razor product that could deliver an
unbeatable value to its members versus
the nationally branded product. Sonoco
collaborated from project inception to
retail by designing and engineering the PET
clamshell with SBS razor system package and
POP displays as well as the manufacturing
and fulﬁllment of the entire program.

NATIONAL FOOTPRINT
SALES & DESIGN OFFICES
*
*
*
*

Ultimately, Sonoco's end-to-end solution
enabled the Club retailer to save over 70% on
ocean freight costs and deliver a purchasedriving solution at shelf on an ongoing basis.

New York, NY
Chicago, IL
Los Angeles, CA
Minneapolis, MN

ISTA TESTING CENTER
*
*
*
*

Cincinnati, OH
Winston-Salem, NC
York, PA
Bentonville, AR

*

Nashville, TN

AT-A-GLANCE
WHO WE ARE

INDUSTRIES SERVED

At Sonoco, "We bring more to the package than just the
package." The proof of that statement can be found in
business-energizing, routinely unique solutions we deliver
to our customers in POP design, packaging, and supply
chain solutions.

*
*
*
*

WHAT WE DO

PRODUCTS & SERVICES

We specialize in converting insights and an
understanding of our customer's goals, into uniquely
compelling POP displays that bring brands to life
in-store and connect all the dots of the supply chain.

Food & Beverage
(OTC) Drugs
Health & Beauty
Household Products

MAJOR CLIENTS
*
*
*
*

Consumer Electronics
Home & Garden
Clothing/Textiles
Automotive

* Temporary, Semi-Permanent and Permanent Custom
Merchandising Displays
* Primary, Secondary and Promotional Packaging
* Fully integrated Merchandising Supply Chain
Management Services
* POS Merchandising Accessories
* Creative Graphics, Design, Engineering and
Prototyping Services
* Pre-Press and Printing Services

Fortune 500 Companies
Shopper Marketing Agencies

KEY EXECUTIVES
Philippe Erhart, Vice President and General Manager
Megan Bekker, Director, Sales and Marketing

CONTACT
Adam Bloom
Business Development Manager
336.771.3535
adam.bloom@sonoco.com
http://www.SONOCO.COM
Table of Contents for the Digital Edition of Shopper Marketing - February 2016
