ONLINE EDUCATION Keeping Executives Up to Date on Shopper Marketing Trends REGISTER FOR FREE! p2pi.org/iseminars The Surprising Ways Shoppers Engage With Your Brand January 21, 2016, 1 p.m. CST Ken Madden, Head of Engagement, Shoptology Julie Quick, Head of Insights & Strategy, Shoptology There are lots of numbers thrown around about the shopper's usage of traditional in-store media and emerging digital tools. But what's really influencing decisions? And most importantly, how can you use that knowledge to help your marketing efforts connect? This free webinar shares new research into the ways different groups use shopper marketing, and shows how to use that data to make smart choices about your shopper media mix. You'll learn: * Different styles of physical and digital marketing engagement. Sponsored by: * What shoppers hope to achieve from their use of shopper marketing. * Ways that engagement styles vary across demographics and retailers. * How to make better decisions as you employ different marketing elements along the path to purchase. Register today at p2pi.org/iseminars Questions? Call Ann at (773) 992-4448.http://www.p2pi.org/iseminars http://www.p2pi.org/iseminars