Shopper Marketing - January 2016

Shopper Marketing - January 2016 - 98 INSTITUTE STRATEGIST compared to last year," Fernando Madeira, chief executive officer of Walmart's online business, said in a media release. "Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate." In time for the holidays, Walmart updated its mobile application with new capabilities such as a check-in service for shoppers picking up online orders. The new function sends a notification asking app users to check in when they arrive at a store. They can then tap an "I'm Ready" button to alert the store to prepare their order for pickup at new in-store areas branded specifically for that purpose. Walmart also promoted its mobile application throughout the holidays, even releasing its Black Friday ad via its mobile app one day prior to making it available on its website. An email blast, home page carousel ad and a dedicated landing page all touted the ad's availability "only in our app." The sneak peek followed a flurry of emails that invited consumers to "Rule holiday shopping with the Walmart app" 98 y SHOPPER MARKETING JANUARY 2016 and touted benefits that span checking in for faster pickup and the ability to search store inventory. In stores, Smart Network ads proclaimed, "It's easy with the Walmart app." Walmart also used the app to send multiple push notifications during key shopping events. "More than 25 million customers accessed store maps and the circular through our online and mobile tools for Black Friday," Bratspies said in a media release. Despite the heavy mobile push, Walmart bucked a related holiday season trend in that it did not offer free delivery. While rivals such as Target and Best Buy kicked off the holidays by throwing out minimum purchase requirements for free shipping, Walmart stuck with its standard policy of a $50 minimum threshold on online orders to qualify. The retailer hoped that shoppers would instead use its in-store pickup option or sign up for its "Shipping Pass" pilot program, which offers unlimited threeday shipping for $50 per year (half that of Amazon.com's popular Prime memberSM ship program). Table of Contents for the Digital Edition of Shopper Marketing - January 2016ContentsShopper Marketing - January 2016 - IntroShopper Marketing - January 2016 - 1Shopper Marketing - January 2016 - 2Shopper Marketing - January 2016 - ContentsShopper Marketing - January 2016 - 4Shopper Marketing - January 2016 - 5Shopper Marketing - January 2016 - 6Shopper Marketing - January 2016 - 7Shopper Marketing - January 2016 - 8Shopper Marketing - January 2016 - 9Shopper Marketing - January 2016 - 10Shopper Marketing - January 2016 - 11Shopper Marketing - January 2016 - 12Shopper Marketing - January 2016 - 13Shopper Marketing - January 2016 - 14Shopper Marketing - January 2016 - 15Shopper Marketing - January 2016 - 16Shopper Marketing - January 2016 - 17Shopper Marketing - January 2016 - 18Shopper Marketing - January 2016 - 19Shopper Marketing - January 2016 - 20Shopper Marketing - January 2016 - 21Shopper Marketing - January 2016 - 22Shopper Marketing - January 2016 - 23Shopper Marketing - January 2016 - 24Shopper Marketing - January 2016 - 25Shopper Marketing - January 2016 - 26Shopper Marketing - January 2016 - 27Shopper Marketing - January 2016 - 28Shopper Marketing - January 2016 - 29Shopper Marketing - January 2016 - 30Shopper Marketing - January 2016 - 31Shopper Marketing - January 2016 - 32Shopper Marketing - January 2016 - 33Shopper Marketing - January 2016 - 34Shopper Marketing - January 2016 - 35Shopper Marketing - January 2016 - 36Shopper Marketing - January 2016 - 37Shopper Marketing - January 2016 - 38Shopper Marketing - January 2016 - 39Shopper Marketing - January 2016 - 40Shopper Marketing - January 2016 - 41Shopper Marketing - January 2016 - 42Shopper Marketing - January 2016 - 43Shopper Marketing - January 2016 - 44Shopper Marketing - January 2016 - 45Shopper Marketing - January 2016 - 46Shopper Marketing - January 2016 - 47Shopper Marketing - January 2016 - 48Shopper Marketing - January 2016 - 49Shopper Marketing - January 2016 - 50Shopper Marketing - January 2016 - 51Shopper Marketing - January 2016 - 52Shopper Marketing - January 2016 - 53Shopper Marketing - January 2016 - 54Shopper Marketing - January 2016 - 55Shopper Marketing - January 2016 - 56Shopper Marketing - January 2016 - 57Shopper Marketing - January 2016 - 58Shopper Marketing - January 2016 - 59Shopper Marketing - January 2016 - 60Shopper Marketing - January 2016 - 61Shopper Marketing - January 2016 - 62Shopper Marketing - January 2016 - 63Shopper Marketing - January 2016 - 64Shopper Marketing - January 2016 - 65Shopper Marketing - January 2016 - 66Shopper Marketing - January 2016 - 67Shopper Marketing - January 2016 - 68Shopper Marketing - January 2016 - 69Shopper Marketing - January 2016 - 70Shopper Marketing - January 2016 - 71Shopper Marketing - January 2016 - 72Shopper Marketing - January 2016 - 73Shopper Marketing - January 2016 - 74Shopper Marketing - January 2016 - 75Shopper Marketing - January 2016 - 76Shopper Marketing - January 2016 - 77Shopper Marketing - January 2016 - 78Shopper Marketing - January 2016 - 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106Shopper Marketing - January 2016 - 107Shopper Marketing - January 2016 - 108Shopper Marketing - January 2016 - 109Shopper Marketing - January 2016 - 110Shopper Marketing - January 2016 - 111Shopper Marketing - January 2016 - 112Shopper Marketing - January 2016 - 113Shopper Marketing - January 2016 - 114Shopper Marketing - January 2016 - 115Shopper Marketing - January 2016 - 116Shopper Marketing - January 2016 - 117Shopper Marketing - January 2016 - 118Shopper Marketing - January 2016 - 119Shopper Marketing - January 2016 - 120Shopper Marketing - January 2016 - 121Shopper Marketing - January 2016 - 122Shopper Marketing - January 2016 - 123Shopper Marketing - January 2016 - 124Shopper Marketing - January 2016 - 125Shopper Marketing - January 2016 - 126Shopper Marketing - January 2016 - 127Shopper Marketing - January 2016 - 128Shopper Marketing - January 2016 - 129Shopper Marketing - January 2016 - 130Shopper Marketing - January 2016 - 131Shopper Marketing - January 2016 - 132Shopper Marketing - 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