ACTIVATION GALLERY: KROGER NOTABLES The "Taste of Mexico" campaign Kroger ran during the summer of 2014 proved to be just the first in a series highlighting international cuisine as the retailer held a similarly massive "Taste of Italy" promotion in September and October 2015. Account-specific floorstands and pallet displays merchandised packaged foods used in Italian recipes that were dispensed via take-ones on standees. The theme also appeared on table displays and spectaculars stocking fresh products, wine, olive oil and cooking-focused general merchandise. 90 y SHOPPER MARKETING JANUARY 2016