Shopper Marketing - January 2016 - 84


SO-LO-MO Central

A roundup of social, local and mobile marketing activity at retail
1

SOCIAL

1 Social site Pinterest has rolled
out a cool new "visual search tool"
for its mobile app and desktop site
that enables users to zoom in and
search items within an image. For
example, if a user is looking at a
photo of how a living room was
designed or decorated and a lamp
caught his attention, he can click
the search tool and then select that
part of the image and receive recommendations of what that product might be, its name
and where it is sold. Pinterest introduced the
tool in October via its Pinterest Blog.

... visual
search tool.

2

2 Target turned to YouTube for a fun and
immersive Halloween experience. The retailer
created a full-on haunted house story titled
"The House on Hallow Hill" that included a se... immersive experience.
ries of festive videos. The first video introduces
the viewer to a haunted house and tells a story of how a raven has stolen your mobile phone
so you must enter the house to get it back. The viewer is then directed to click on a room to
explore the house. One room called "Halloween Shop" takes you to the Target website to buy
Halloween costumes and goods. Other rooms enable the viewer to control a toggle to see the
room in 360 degrees and shop items in the room. One room is called the "Sugar Skull Cantina"
and has a mariachi band playing while you explore the decorations and themes in the room.
In addition to the YouTube videos, Target peppered its Halloween promotions with a new
mobile-optimized site and social network called "Treatster," which gave parents a chance to
crowdsource around Halloween, noting houses that have the best candy, for example.
84

y SHOPPER MARKETING JANUARY 2016



Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
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Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
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Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
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Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
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Shopper Marketing - January 2016 - 49
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Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
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Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
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Shopper Marketing - January 2016 - 63
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Shopper Marketing - January 2016 - 76
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Shopper Marketing - January 2016 - 83
Shopper Marketing - January 2016 - 84
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