Shopper Marketing - January 2016

Shopper Marketing - January 2016 - 62 TRENDS 2016 WORKING WITH RETAILERS When collaborating with the following retailers, which digital elements do they typically request/prefer? All (Average) Albertsons CVS Dollar General Family Dolla Digital coupons 66.2% 75.0% 55.9% 76.0% 68.4% Promote on chain site 55.3% 44.4% 58.8% 64.0% 52.6% Work within chain's app 41.5% 36.1% 58.8% 52.0% 26.3% Retailer's social media 30.4% 25.0% 23.5% 48.0% 42.1% Desktop ad buys 29.0% 25.0% 23.5% 32.0% 31.6% Mobile ad buys 26.7% 22.2% 26.5% 44.0% 21.1% Blogger outreach 11.6% 8.3% 8.8% 8.0% 10.5% Paid search 11.2% 2.8% 8.8% 8.0% 10.5% Promote on brand site 9.1% 5.6% 14.7% 4.0% 10.5% Beacons, NFC, etc. 2.8% 2.8% 5.9% -- -- 62 y SHOPPER MARKETING JANUARY 2016 Table of Contents for the Digital Edition of Shopper Marketing - January 2016ContentsShopper Marketing - January 2016 - IntroShopper Marketing - January 2016 - 1Shopper Marketing - January 2016 - 2Shopper Marketing - January 2016 - ContentsShopper Marketing - January 2016 - 4Shopper Marketing - January 2016 - 5Shopper Marketing - January 2016 - 6Shopper Marketing - January 2016 - 7Shopper Marketing - January 2016 - 8Shopper Marketing - January 2016 - 9Shopper Marketing - January 2016 - 10Shopper Marketing - January 2016 - 11Shopper Marketing - January 2016 - 12Shopper Marketing - January 2016 - 13Shopper Marketing - January 2016 - 14Shopper Marketing - January 2016 - 15Shopper Marketing - January 2016 - 16Shopper Marketing - January 2016 - 17Shopper Marketing - January 2016 - 18Shopper Marketing - January 2016 - 19Shopper Marketing - January 2016 - 20Shopper Marketing - January 2016 - 21Shopper Marketing - January 2016 - 22Shopper Marketing - January 2016 - 23Shopper Marketing - January 2016 - 24Shopper Marketing - January 2016 - 25Shopper Marketing - January 2016 - 26Shopper Marketing - January 2016 - 27Shopper Marketing - January 2016 - 28Shopper Marketing - January 2016 - 29Shopper Marketing - January 2016 - 30Shopper Marketing - January 2016 - 31Shopper Marketing - January 2016 - 32Shopper Marketing - January 2016 - 33Shopper Marketing - January 2016 - 34Shopper Marketing - January 2016 - 35Shopper Marketing - January 2016 - 36Shopper Marketing - January 2016 - 37Shopper Marketing - January 2016 - 38Shopper Marketing - January 2016 - 39Shopper Marketing - January 2016 - 40Shopper Marketing - January 2016 - 41Shopper Marketing - January 2016 - 42Shopper Marketing - January 2016 - 43Shopper Marketing - January 2016 - 44Shopper Marketing - January 2016 - 45Shopper Marketing - January 2016 - 46Shopper Marketing - January 2016 - 47Shopper Marketing - January 2016 - 48Shopper Marketing - January 2016 - 49Shopper Marketing - January 2016 - 50Shopper Marketing - January 2016 - 51Shopper Marketing - January 2016 - 52Shopper Marketing - January 2016 - 53Shopper Marketing - January 2016 - 54Shopper Marketing - January 2016 - 55Shopper Marketing - January 2016 - 56Shopper Marketing - January 2016 - 57Shopper Marketing - January 2016 - 58Shopper Marketing - January 2016 - 59Shopper Marketing - January 2016 - 60Shopper Marketing - January 2016 - 61Shopper Marketing - January 2016 - 62Shopper Marketing - January 2016 - 63Shopper Marketing - January 2016 - 64Shopper Marketing - January 2016 - 65Shopper Marketing - January 2016 - 66Shopper Marketing - January 2016 - 67Shopper Marketing - January 2016 - 68Shopper Marketing - January 2016 - 69Shopper Marketing - January 2016 - 70Shopper Marketing - January 2016 - 71Shopper Marketing - January 2016 - 72Shopper Marketing - January 2016 - 73Shopper Marketing - January 2016 - 74Shopper Marketing - January 2016 - 75Shopper Marketing - January 2016 - 76Shopper Marketing - January 2016 - 77Shopper Marketing - January 2016 - 78Shopper Marketing - January 2016 - 79Shopper Marketing - January 2016 - 80Shopper Marketing - January 2016 - 81Shopper Marketing - January 2016 - 82Shopper Marketing - January 2016 - 83Shopper Marketing - January 2016 - 84Shopper Marketing - January 2016 - 85Shopper Marketing - January 2016 - 86Shopper Marketing - January 2016 - 87Shopper Marketing - January 2016 - 88Shopper Marketing - January 2016 - 89Shopper Marketing - January 2016 - 90Shopper Marketing - January 2016 - 91Shopper Marketing - January 2016 - 92Shopper Marketing - January 2016 - 93Shopper Marketing - January 2016 - 94Shopper Marketing - January 2016 - 95Shopper Marketing - January 2016 - 96Shopper Marketing - January 2016 - 97Shopper Marketing - January 2016 - 98Shopper Marketing - January 2016 - 99Shopper Marketing - January 2016 - 100Shopper Marketing - January 2016 - 101Shopper Marketing - January 2016 - 102Shopper Marketing - January 2016 - 103Shopper Marketing - January 2016 - 104Shopper Marketing - January 2016 - 105Shopper Marketing - January 2016 - 106Shopper Marketing - January 2016 - 107Shopper Marketing - January 2016 - 108Shopper Marketing - January 2016 - 109Shopper Marketing - January 2016 - 110Shopper Marketing - January 2016 - 111Shopper Marketing - January 2016 - 112Shopper Marketing - January 2016 - 113Shopper Marketing - January 2016 - 114Shopper Marketing - January 2016 - 115Shopper Marketing - January 2016 - 116Shopper Marketing - January 2016 - 117Shopper Marketing - January 2016 - 118Shopper Marketing - January 2016 - 119Shopper Marketing - January 2016 - 120Shopper Marketing - January 2016 - 121Shopper Marketing - January 2016 - 122Shopper Marketing - January 2016 - 123Shopper Marketing - January 2016 - 124Shopper Marketing - January 2016 - 125Shopper Marketing - January 2016 - 126Shopper Marketing - January 2016 - 127Shopper Marketing - January 2016 - 128Shopper Marketing - January 2016 - 129Shopper Marketing - January 2016 - 130Shopper Marketing - January 2016 - 131Shopper Marketing - January 2016 - 132Shopper Marketing - January 2016 - 133Shopper Marketing - January 2016 - 134Shopper Marketing - January 2016 - 135Shopper Marketing - January 2016 - 136Shopper Marketing - January 2016 - 137Shopper Marketing - January 2016 - 138Shopper Marketing - January 2016 - 139Shopper Marketing - January 2016 - 140Shopper Marketing - January 2016 - 141Shopper Marketing - January 2016 - 142http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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