TRENDS 2016 WORKING WITH RETAILERS When collaborating with the following retailers, which digital elements do they typically request/prefer? All (Average) Albertsons CVS Dollar General Family Dolla Digital coupons 66.2% 75.0% 55.9% 76.0% 68.4% Promote on chain site 55.3% 44.4% 58.8% 64.0% 52.6% Work within chain's app 41.5% 36.1% 58.8% 52.0% 26.3% Retailer's social media 30.4% 25.0% 23.5% 48.0% 42.1% Desktop ad buys 29.0% 25.0% 23.5% 32.0% 31.6% Mobile ad buys 26.7% 22.2% 26.5% 44.0% 21.1% Blogger outreach 11.6% 8.3% 8.8% 8.0% 10.5% Paid search 11.2% 2.8% 8.8% 8.0% 10.5% Promote on brand site 9.1% 5.6% 14.7% 4.0% 10.5% Beacons, NFC, etc. 2.8% 2.8% 5.9% -- -- 62 y SHOPPER MARKETING JANUARY 2016