Shopper Marketing - January 2016 - 61


Did Walmart's June 2015 policy changes (see below)
regarding fees for DC/warehouse/shelf space impact
your organization?
Yes/substantial impact. It
changes the way we do business
All Respondents

14.5
By Primary Products/Services of Respondent's Company
PACKAGED FOOD & BEVERAGE

12.3

PACKAGED NON-FOOD

36

49.5

29.8

57.9

21.9

SPECIALTY

50

12.5
0%

No/hardly
any impact

It had some
impact

28.1

31.2
20%

40%

56.3
60%

80%

100%

"Wal-Mart Stores will begin charging fees to almost all vendors for stocking their items in new stores and
for warehousing inventory ... it started informing suppliers about the fees and other changes to supplier
agreements last week ... affect 10,000 suppliers to its U.S. stores." - Reuters, June 23, 2015
" This impacts our JBP the most, as we are in a
pay-for-performance model and there are no
additional funds Walmart will receive."

"The shelf cannot
sustain sales with
less displays."

" It's been a huge strain on our
business and relationship."

"Since Walmart is so big, you just follow
the demands and hope it helps your
company in the long run."

" Since it's now difficult to activate consumer programs in the store,
we now invest our dollars on Walmart.com to support trade events
in the store or influence the consumer to buy our products online."

JANUARY 2016 SHOPPER MARKETING y

61


http://www.Walmart.com

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
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Shopper Marketing - January 2016 - 63
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Shopper Marketing - January 2016 - 140
Shopper Marketing - January 2016 - 141
Shopper Marketing - January 2016 - 142
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