Did Walmart's June 2015 policy changes (see below) regarding fees for DC/warehouse/shelf space impact your organization? Yes/substantial impact. It changes the way we do business All Respondents 14.5 By Primary Products/Services of Respondent's Company PACKAGED FOOD & BEVERAGE 12.3 PACKAGED NON-FOOD 36 49.5 29.8 57.9 21.9 SPECIALTY 50 12.5 0% No/hardly any impact It had some impact 28.1 31.2 20% 40% 56.3 60% 80% 100% "Wal-Mart Stores will begin charging fees to almost all vendors for stocking their items in new stores and for warehousing inventory ... it started informing suppliers about the fees and other changes to supplier agreements last week ... affect 10,000 suppliers to its U.S. stores." - Reuters, June 23, 2015 " This impacts our JBP the most, as we are in a pay-for-performance model and there are no additional funds Walmart will receive." "The shelf cannot sustain sales with less displays." " It's been a huge strain on our business and relationship." "Since Walmart is so big, you just follow the demands and hope it helps your company in the long run." " Since it's now difficult to activate consumer programs in the store, we now invest our dollars on Walmart.com to support trade events in the store or influence the consumer to buy our products online." JANUARY 2016 SHOPPER MARKETING y 61http://www.Walmart.com