TRENDS 2016 WORKING WITH RETAILERS What They Are Thinking about Walmart's policy changes regarding DC/warehouse/shelf space "I was not aware of this." "I am not aware of any impact/concerns." " Our overall spend rate has not increased. Any changes in warehouse/inventory support will need to come out of trade support." " My retailer already charges for these." "We mostly ship direct to store and replenish at a store level, so we have very little if any product in their DCs." " In this case, Walmart seems to be following others steps as most retailers already charge for new items and warehouse inventory/slotting fees." "I do not know the impact yet." "We're still negotiating, but Walmart appears to be willing to do what is right." "This does not impact shopper marketing directly." "We are evaluating the request." " This is not legal in beer category." " The money has to come from somewhere, so we needed to reduce the money being spent in other areas." "It was an unplanned expense for those manufacturers who do not work on a fiscal calendar." "We have rolled in the expense as part of total customer investment." " This changed how we structured our invoices."