Did Walmart's February 2015 statement (see below) regarding marketing/promotional expenditures impact the way your company works with the retailer? Yes/substantial impact. It changes the way we do business All Respondents 22.5 By Primary Products/Services of Respondent's Company PACKAGED FOOD & BEVERAGE 41.7 19.4 34.3 10.6 0% 35.8 43.5 PACKAGED NON-FOOD SPECIALTY No/hardly any impact It had some impact 37.1 43.8 36.8 20% 40% 21.9 52.6 60% 80% 100% "Wal-Mart is increasing the pressure on suppliers to cut the cost of their products ... telling suppliers to forgo investments in joint marketing with the retailer and plow the savings into lower prices instead." - Wall Street Journal, March 31, 2015 " This is a question directly for the Walmart team." "We are looking to be more efficient but will not compromise on our brands' initiatives." " We had built custom displays for Walmart that were cancelled." " Due to the new policy of EDLP, all budget had to be placed into the costing plan, and marketing co-op funds were no longer available. In order to drive any marketing, I had to work closely with our brands to allocate funding that would not impact EDLP - i.e., media funds." " I know there were hallway conversations."