Shopper Marketing - January 2016

Shopper Marketing - January 2016 - 47 INSTITUTE ANALYSIS: Keeping in mind that we haven't asked the question in the exact way each year (e.g., for 2015 we asked how "path-to-purchase budgets" have changed), we've seen similar results in each of the last five years for how shopper marketing budgets have changed. Consistently, only 10-15% have indicated their budgets are decreasing. Take into account that in answering the budget questions, participants likely don't have the actual numbers on hand and are answering in general terms. Where funding is concerned, it's apparent that smaller companies are less inclined to have dedicated shopper budgets, but rather have shopper funded by sales or marketing. Our results indicate that a shift has occurred with shopper marketers now reporting into marketing more than sales. By comparison, GfK's 2013 Futurescope study showed that 37% of shopper marketers reported into sales and 20% into marketing. JANUARY 2016 SHOPPER MARKETING y 47 Table of Contents for the Digital Edition of Shopper Marketing - January 2016ContentsShopper Marketing - January 2016 - IntroShopper Marketing - January 2016 - 1Shopper Marketing - January 2016 - 2Shopper Marketing - January 2016 - ContentsShopper Marketing - January 2016 - 4Shopper Marketing - January 2016 - 5Shopper Marketing - January 2016 - 6Shopper Marketing - January 2016 - 7Shopper Marketing - January 2016 - 8Shopper Marketing - January 2016 - 9Shopper Marketing - January 2016 - 10Shopper Marketing - January 2016 - 11Shopper Marketing - January 2016 - 12Shopper Marketing - January 2016 - 13Shopper Marketing - January 2016 - 14Shopper Marketing - January 2016 - 15Shopper Marketing - January 2016 - 16Shopper Marketing - January 2016 - 17Shopper Marketing - January 2016 - 18Shopper Marketing - January 2016 - 19Shopper Marketing - January 2016 - 20Shopper Marketing - January 2016 - 21Shopper Marketing - January 2016 - 22Shopper Marketing - January 2016 - 23Shopper Marketing - January 2016 - 24Shopper Marketing - January 2016 - 25Shopper Marketing - January 2016 - 26Shopper Marketing - January 2016 - 27Shopper Marketing - January 2016 - 28Shopper Marketing - January 2016 - 29Shopper Marketing - January 2016 - 30Shopper Marketing - January 2016 - 31Shopper Marketing - January 2016 - 32Shopper Marketing - January 2016 - 33Shopper Marketing - January 2016 - 34Shopper Marketing - January 2016 - 35Shopper Marketing - January 2016 - 36Shopper Marketing - January 2016 - 37Shopper Marketing - January 2016 - 38Shopper Marketing - January 2016 - 39Shopper Marketing - January 2016 - 40Shopper Marketing - January 2016 - 41Shopper Marketing - January 2016 - 42Shopper Marketing - January 2016 - 43Shopper Marketing - January 2016 - 44Shopper Marketing - January 2016 - 45Shopper Marketing - January 2016 - 46Shopper Marketing - January 2016 - 47Shopper Marketing - January 2016 - 48Shopper Marketing - January 2016 - 49Shopper Marketing - January 2016 - 50Shopper Marketing - January 2016 - 51Shopper Marketing - January 2016 - 52Shopper Marketing - January 2016 - 53Shopper Marketing - January 2016 - 54Shopper Marketing - January 2016 - 55Shopper Marketing - January 2016 - 56Shopper Marketing - January 2016 - 57Shopper Marketing - January 2016 - 58Shopper Marketing - January 2016 - 59Shopper Marketing - January 2016 - 60Shopper Marketing - January 2016 - 61Shopper Marketing - January 2016 - 62Shopper Marketing - January 2016 - 63Shopper Marketing - January 2016 - 64Shopper Marketing - January 2016 - 65Shopper Marketing - January 2016 - 66Shopper Marketing - January 2016 - 67Shopper Marketing - January 2016 - 68Shopper Marketing - January 2016 - 69Shopper Marketing - January 2016 - 70Shopper Marketing - January 2016 - 71Shopper Marketing - January 2016 - 72Shopper Marketing - January 2016 - 73Shopper Marketing - January 2016 - 74Shopper Marketing - January 2016 - 75Shopper Marketing - January 2016 - 76Shopper Marketing - January 2016 - 77Shopper Marketing - January 2016 - 78Shopper Marketing - January 2016 - 79Shopper Marketing - January 2016 - 80Shopper Marketing - January 2016 - 81Shopper Marketing - January 2016 - 82Shopper Marketing - January 2016 - 83Shopper Marketing - January 2016 - 84Shopper Marketing - January 2016 - 85Shopper Marketing - January 2016 - 86Shopper Marketing - January 2016 - 87Shopper Marketing - January 2016 - 88Shopper Marketing - January 2016 - 89Shopper Marketing - January 2016 - 90Shopper Marketing - January 2016 - 91Shopper Marketing - January 2016 - 92Shopper Marketing - January 2016 - 93Shopper Marketing - January 2016 - 94Shopper Marketing - January 2016 - 95Shopper Marketing - January 2016 - 96Shopper Marketing - January 2016 - 97Shopper Marketing - January 2016 - 98Shopper Marketing - January 2016 - 99Shopper Marketing - January 2016 - 100Shopper Marketing - January 2016 - 101Shopper Marketing - January 2016 - 102Shopper Marketing - January 2016 - 103Shopper Marketing - January 2016 - 104Shopper Marketing - January 2016 - 105Shopper Marketing - January 2016 - 106Shopper Marketing - January 2016 - 107Shopper Marketing - January 2016 - 108Shopper Marketing - January 2016 - 109Shopper Marketing - January 2016 - 110Shopper Marketing - January 2016 - 111Shopper Marketing - January 2016 - 112Shopper Marketing - January 2016 - 113Shopper Marketing - January 2016 - 114Shopper Marketing - January 2016 - 115Shopper Marketing - January 2016 - 116Shopper Marketing - January 2016 - 117Shopper Marketing - January 2016 - 118Shopper Marketing - January 2016 - 119Shopper Marketing - January 2016 - 120Shopper Marketing - January 2016 - 121Shopper Marketing - January 2016 - 122Shopper Marketing - January 2016 - 123Shopper Marketing - January 2016 - 124Shopper Marketing - January 2016 - 125Shopper Marketing - January 2016 - 126Shopper Marketing - January 2016 - 127Shopper Marketing - January 2016 - 128Shopper Marketing - January 2016 - 129Shopper Marketing - January 2016 - 130Shopper Marketing - January 2016 - 131Shopper Marketing - January 2016 - 132Shopper Marketing - January 2016 - 133Shopper Marketing - January 2016 - 134Shopper Marketing - January 2016 - 135Shopper Marketing - January 2016 - 136Shopper Marketing - January 2016 - 137Shopper Marketing - January 2016 - 138Shopper Marketing - January 2016 - 139Shopper Marketing - January 2016 - 140Shopper Marketing - January 2016 - 141Shopper Marketing - January 2016 - 142http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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