Shopper Marketing - January 2016 - 4


10 Editorial: Peter Breen
14 Solution Provider
News
16 Brightening Your Day

Puget Sound Energy teams with
GE Lighting and Target to raise
awareness of its energy-efficiency
programs with consumers who may
not necessarily consider themselves
"green."

22 Expo: Nestle Purina

Before Nestle Purina's Tidy Cats
launched a lightweight cat litter,
the brand gathered its partners
to determine its go-to-market
strategy. The details were presented
at the Shopper Marketing
Conference & Expo.

SPECIAL REPORTS
42 Trends 2016

Our annual survey and report scrutinizes
Walmart and other top retailers while
taking the temperature of path-to-purchase
marketing.

68 E-Commerce Symposium

Various brand, retail and solution provider
executives shared their expertise during
the Path to Purchase Institute's November
symposium titled "E-Commerce Strategies for
Fast-Moving Consumer Goods."

26 Expo: Procter & Gamble

Two core beliefs drive Procter &
Gamble as it plans its marketing efforts,
according to Stephanie Robertson,
associate director of shopper
marketing. She spoke in October at the
Shopper Marketing Conference & Expo.

28 Expo: Ahold USA

In December 2014, Ahold USA
launched a market-based
segmentation project that fused
together shopper-card, third-party and
custom-research data. The details were
presented at the Shopper Marketing
Conference & Expo.


https://www.cdsreportnow.com/renew/now?smmPNXTBKS https://www.cdsreportnow.com/renew/now?smm2PNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
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