Shopper Marketing - January 2016 - 136


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

VALASSIS.COM/DIGITAL-ADVERTISING.ASPX

OPTIMIZING INTEGRATED PRINT + DIGITAL
SHOPPER MARKETING CAMPAIGNS
Store by store, you can send relevant messages that reach shoppers
nearby on their phones, at work via email, and at home where they
use print and digital services to plan purchases. Strategic timing,
targeting, and accountable use of advertising dollars can best be
achieved when you work with one shopper marketing expert.
Valassis Digital is a division of Valassis, a leader in intelligent media
delivery. We're unique. Providing data-infused activation, anywhere.

In other words, you'll realize what your data is capable of - with our
uncanny ability to select and synthesize the data that actually matters
for identifying and activating real buyers everywhere. We connect
that appropriate online and offline data intelligence, infuse it pre-,
during, and post-campaign - to create relevant, integrated print and
digital media plans while continually improving performance.

MEDIA OPTIONS DELIVER DATA
INFUSED ACTIVATION, DRIVING
SHOPPERS TO STORES

CONTINUALLY
MEASURE, REFINE AND
ENHANCE CAMPAIGN
PERFORMANCE

Our digital media portfolio, which is part of our
Intelligent Media Delivery
Network, consists of:
*

Display Advertising

*

Dynamic Mobile Ads

*

Digital Coupons

*

Email Marketing

*

Location-based Mobile
Offers

As results roll in, we're able to further
optimize integrated print and digital
campaigns in near real-time. Ultimately,
delivering a consistent brand message
and driving store traffic and sales.
Shopper marketers understand the value
of integrated print and digital messaging.
Nobody but Valassis gives you the ability
to integrate and optimize a shopper
marketing campaign like we do.

All in all, our intelligent media delivery engages and
activates individual consumers wherever they plan,
shop, buy, and share.

Over 280 retailers, brands, and agencies
choose to partner with us. Learn more.
Realize the most. Contact Valassis Digital
today.

So how exactly do you know where they are?
Follow their real-world path to purchase.
Consequently, you'll discover prospect-rich
neighborhoods beyond your retail trade area,
activate more shoppers, and efficiently maximize
your response and ROI.

"Valassis® is my go-to-source for all of my print and digital needs. I know they will work with
me to build the strongest program combining both platforms - they are collaborative, and I
think of them as an extended part of my team. Valassis always delivers on-time and within
budget, and I know we're setting ourselves up for success when they are involved."
Marketing Manager
National CPG Client

AT-A-GLANCE
WHO WE ARE
Valassis Digital is a division of Valassis, a leader in
intelligent media delivery, providing over 15,000
advertisers proven and innovative media solutions to
influence consumers wherever they plan, shop, buy and
share. By integrating online and offline data combined
with powerful insights, Valassis precisely targets its
clients' most valuable shoppers, offering unparalleled
reach and scale.

EXPERTISE
Intelligent Media Delivery

SM1601_025_064guide.indd
58
Valassis-vFinal.indd 1

PRODUCTS & SERVICES
* Display Advertising
* Dynamic Mobile
* Digital Coupons

KEY EXECUTIVES
* Email Marketing
* Mobile Offers

Susan Rothwell, SVP, Digital Sales
Chris Saroka, VP, Digital Sales
Daniel Warner, Digital Media Sales Manager

INDUSTRIES SERVED
* CPG
* Grocery / Drug / Mass

Cali Tran, President

* Specialty Retail
* Specialty Services

CONTACT
Chris Saroka, VP, Digital Sales
203.225 .9405
SarokaC@Valassis.com

12/11/15
12/11/15 4:00
2:23 PM
PM


http://www.VALASSIS.COM/DIGITAL-ADVERTISING.ASPX

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
Shopper Marketing - January 2016 - 45
Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
Shopper Marketing - January 2016 - 48
Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
Shopper Marketing - January 2016 - 52
Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
Shopper Marketing - January 2016 - 59
Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
Shopper Marketing - January 2016 - 62
Shopper Marketing - January 2016 - 63
Shopper Marketing - January 2016 - 64
Shopper Marketing - January 2016 - 65
Shopper Marketing - January 2016 - 66
Shopper Marketing - January 2016 - 67
Shopper Marketing - January 2016 - 68
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Shopper Marketing - January 2016 - 70
Shopper Marketing - January 2016 - 71
Shopper Marketing - January 2016 - 72
Shopper Marketing - January 2016 - 73
Shopper Marketing - January 2016 - 74
Shopper Marketing - January 2016 - 75
Shopper Marketing - January 2016 - 76
Shopper Marketing - January 2016 - 77
Shopper Marketing - January 2016 - 78
Shopper Marketing - January 2016 - 79
Shopper Marketing - January 2016 - 80
Shopper Marketing - January 2016 - 81
Shopper Marketing - January 2016 - 82
Shopper Marketing - January 2016 - 83
Shopper Marketing - January 2016 - 84
Shopper Marketing - January 2016 - 85
Shopper Marketing - January 2016 - 86
Shopper Marketing - January 2016 - 87
Shopper Marketing - January 2016 - 88
Shopper Marketing - January 2016 - 89
Shopper Marketing - January 2016 - 90
Shopper Marketing - January 2016 - 91
Shopper Marketing - January 2016 - 92
Shopper Marketing - January 2016 - 93
Shopper Marketing - January 2016 - 94
Shopper Marketing - January 2016 - 95
Shopper Marketing - January 2016 - 96
Shopper Marketing - January 2016 - 97
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Shopper Marketing - January 2016 - 99
Shopper Marketing - January 2016 - 100
Shopper Marketing - January 2016 - 101
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Shopper Marketing - January 2016 - 133
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Shopper Marketing - January 2016 - 135
Shopper Marketing - January 2016 - 136
Shopper Marketing - January 2016 - 137
Shopper Marketing - January 2016 - 138
Shopper Marketing - January 2016 - 139
Shopper Marketing - January 2016 - 140
Shopper Marketing - January 2016 - 141
Shopper Marketing - January 2016 - 142
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