Shopper Marketing - January 2016 - 134


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

TPGREWARDS.COM

TAP TECHNOLOGY
Allows consumers to engage with an in-store display or brand packaging with the
simple "tap" of their phone to instantly receive rewards and/or customized content.
1.

Tap chips are placed on your POP materials or on your
packaging.

2. Shoppers simply "tap" their phone on the display to see if
they are a winner. No app required.
3. Shoppers receive immediate notification of content that
is important to your brand.
Tap To Learn delivers important content such as recipes, trailers, beauty tips.
Tap To Earn enables participation in loyalty-based programs.
Tap To Win selects instant sweepstakes winners.
All activity is geographically tracked in real time, so you know if your
display is up or your promotion product packaging is in-store.

RECEIPT VALIDATION
Digital Receipt Validation System®* uses the retailer's receipt to instantly validate consumer purchase & distribute virtual rewards in three
(3) easy steps.
1.

TPG Rewards validates purchase & distributes virtual rewards
within minutes, not days!

2. Works with basic camera-enabled cell phones. No need for
smartphones.
3.

No apps required.

4. Allows marketers to view market basket data associated with
promotional purchases.
5. No registration required.
6. Can be integrated into CRM and social media programs.
7.

Can be used for retargeting.

*Patent pending

AT-A-GLANCE
WHAT WE DO

MAJOR CLIENTS

In addition to offering custom-designed consumer
promotional reward programs, TPG is the original
founder of digital receipt validation. With this patentpending technology, TPG Rewards is the only agency to
offer near-instantaneous purchase validation and virtual
reward distribution.

* General Mills

* Coca-Cola

John Galinos, President

* Tyson

* Kimberly-Clark

Neil Solomon, Partner

* Procter & Gamble

* Pepsi

George Patilis, Partner

* Kellogg's

* Nestlé

Ed Hepner, Partner

* SC Johnson

* Johnson & Johnson

Kalin Mintchev, Partner

WHO WE ARE
TPG Rewards, Inc. is a consumer promotions agency
offering a broad repertoire of reward programs designed
to bolster brand awareness, drive trial & repeat purchase,
grow topline sales and build long-term loyalty for some of
the world's most beloved brands.

SM1601_025_064guide.indd
TPG-Rewards-vFinal.indd 1 56

KEY EXECUTIVES

INDUSTRIES SERVED

CONTACT

* Mass & Drug

John S. Galinos
212.907.7101
jgalinos@tpgny.com

* CPG
* Restaurant
* C-Store / Grocery

12/11/15
12/11/15 4:00
9:46 PM
AM


http://www.TPGREWARDS.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
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Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
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Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
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Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
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Shopper Marketing - January 2016 - 46
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Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
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Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
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Shopper Marketing - January 2016 - 60
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Shopper Marketing - January 2016 - 63
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Shopper Marketing - January 2016 - 100
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Shopper Marketing - January 2016 - 133
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