Shopper Marketing - January 2016 - 132


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

SHELFBUCKS.COM

DELIVERING DIGITAL CAPABILITIES TO
TRADITIONAL POP MATERIALS
Smart Displays and Smart Signage create a digital in-store platform that
positively impacts sales and the shopper experience by leveraging existing POP
merchandising processes. Shelfbucks delivers detailed execution data while
providing a real time view of shopper behavior including traffic, dwell time and
conversion rates. In addition, the Shelfbucks platform allows shoppers to easily
opt-in to receive coupons, products reviews and other content to create an
interactive and measurable experience.

LEVERAGE EXISTING POP MERCHANDISING AND
A SHOPPER OPT-IN EXPERIENCE
Previous attempts to engage a shopper with digital content at the point of purchase
have failed for one of two reasons: Too expensive or complex for the retailer and
CPG to implement or too complicated for the consumer to use. The Shelfbucks
solution eliminates both barriers with a cost effective platform that fits into current
merchandising processes. Instead of spamming shoppers with push messages, shoppers
opt-in to engage with POP displays to get personalized content and offers from the
retailer's mobile app.

TRANSFORMING THE RETAIL AND CPG INDUSTRY
Just as the web transformed our business a few decades
ago, Shelfbucks is providing a unique technology platform
that is poised to transform the in-store shopping experience.
We provide your shoppers with the ability to easily opt-in
to receive coupons, product reviews and other content to
create an interactive and measurable experience at the
point of purchase. In a recent INC article, regarding beacon
technology and the Shelfbucks' solution, Bill Carmody
was quoted as saying, "While there are many disruptive technologies out there, there is
usually only one in a generation that transforms about every industry...To say that retail is
being transformed by beacons in an understatement."

AWARD WINNING
INDUSTRY RECOGNITION
Washington Post, "Top Tech at NRF 2015"
CNBC, "Top 5 to Watch for Retail Investors in 2015"
RIS News, "One of Top 10 Takeaways" at NRF 2015
DEMO God Award, 2013
"Incorporating Shelfbucks technology into POP
displays and signage provides CPG manufacturers
and retailers with millions of new, real-time data
points for measuring and analyzing in-store
merchandising performance. Now, brands can finally
bring the full power of digital marketing to shoppers
at the critical point of the purchase decision."
Will Phillips, Director of Retail Insights
& Innovation, Menasha

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

Shelfbucks is the leading Smart POP platform, allowing
CPGs and retailers to measure in-store execution and
shopper behavior. Additionally, shoppers can engage with
POP merchandising to receive personalized offers and
content via the retailer's mobile app - ultimately driving
increased sales!

* Measurement - Measure execution, shopper
behavior including traffic, dwell time and conversion
rates by campaign, store and other key metrics.

SM1601_025_064guide.indd
54
Shelfbucks-vFinal.indd 1

* Awareness - Deliver targeted proximity messaging to
attract attention to your shopper marketing program.
* Engagement - Convert shoppers at the point of
purchase by allowing them to opt-in to receive
personalized content and offers through the
convenience of their smartphones via
Smart POP displays.

KEY EXECUTIVES
Erik McMillan, Founder and CEO
Bill Martin, Chairman of the Board
George Garrick, Board Member
Catherine Lindner, Chief Merchant Officer

CONTACT
512.782.4200
sales@shelfbucks.com

12/11/15
12/11/15 4:00
2:21 PM
PM


http://www.SHELFBUCKS.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
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Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
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Shopper Marketing - January 2016 - 49
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Shopper Marketing - January 2016 - 51
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Shopper Marketing - January 2016 - 55
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Shopper Marketing - January 2016 - 91
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