Shopper Marketing - January 2016 - 130


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

SAVINGSTAR.COM

MOBILE & WEB LOYALTY PROMOTIONS -
REVOLUTIONIZING THE INDUSTRY
SavingStar's paperless mobile and web grocery promotions enable today's tech-savvy shoppers to redeem
single and multi-transaction offers without the hassle of clipping or printing paper coupons. Our unique One
or Many promotions encourage loyalty by rewarding shoppers for multiple-item purchases over one or many
shopping trips at one or many retailers, for example, "Save $5 when you spend $30 over two months on SC
Johnson products." One or Many typically increases sales 100-200%+ during the course of a multi-month
promotion and 10-50% in the months following. Shoppers are only rewarded after reaching the required
purchase threshold, resulting in a cost-per-unit-moved lower than alternative promotions such as printable
or FSI. According to our clients, One or Many promotions have the best ROI in the industry. With our new
feature called Boost, CPGs can now incentivize engagement by rewarding shoppers who buy specific products,
watch a brand's video, or share their email address.

UNIQUE ANALYTICS - CREATE THE RIGHT OFFER &
MEASURE IMPACT
SavingStar has a unique, household-level view of what consumers purchase across
retailers they shop - down to the UPC level. By analyzing actual shopping behavior
from our exclusive digital network of 75+ loyalty card-linked banners, SavingStar will
design the right offer to drive sales and loyalty for your brand both during and after
the promotion. When the promotion ends, we'll issue a full report on its success,
including pre and post promotion share shifts, overall category shifts, new buyers,
items purchased, and more.

EXCLUSIVE CRM AND LOYALTY SOLUTIONS
SavingStar's custom CRM promotions motivate shoppers to raise their spending level
over their typical purchase behavior and are designed to increase loyalty over an entire
year or more. In addition, our exclusive technology can be white-labeled for large brands
looking to modernize their loyalty efforts with mobile/web solutions which are easier for
shoppers to use and less costly than traditional programs such as on-pack codes.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

INDUSTRIES SERVED

SavingStar is the leading provider of fully paperless,
mobile/web promotions and digital loyalty/CRM
solutions that reward for brand purchases. SavingStar
grocery offers - both single and multi-transaction - are
redeemable nationwide through linked loyalty cards and
receipt submission.

* Paperless, national CPG promotions reaching
millions of shoppers through SavingStar's publishing
network on mobile + web delivering industry-leading
sales volume in mobile marketing

* CPGs
* Retailers (supermarkets, drug, mass, club,
dollar and convenience stores)

* Unique, multi-transaction One or Many loyalty
promotions with industry-leading analytics

KEY EXECUTIVES

EXPERTISE

* New branded experience directs shoppers to mobile
optimized page designed exclusively with your offers
and imagery

SavingStar customizes paperless promotions to drive
brand loyalty, with industry-leading back-end analytics.
With our national network of 75+ loyalty card-linked
grocery retailers and 25+ receipt scan retailers,
SavingStar craft s digital promotions and loyalty
programs that deliver best-in-class ROI.

* Broad suite of customizable CRM and loyalty
solutions

MAJOR CLIENTS
*
*
*
*
*

SM1601_025_064guide.indd
52
Untitled-11 1
SavingStar-vFinal.indd
1

General Mills
Unilever
Kellogg
SC Johnson
Kraft Heinz

*
*
*
*
*

Henkel
Clorox
Campbell's
Frito-Lay
Procter & Gamble

David Rochon, CEO
Michael Libenson, President
Tom Murray, EVP, Sales
Per Jensen, VP, Analytics & Insights

CONTACT
Tom Murray
EVP, Sales
800.618.3893 ext. 986
info@savingstar.com

12/11/15
12/11/15
2:21
PM
12/9/15 3:59
12:16PM
PM


http://www.SAVINGSTAR.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
Shopper Marketing - January 2016 - 45
Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
Shopper Marketing - January 2016 - 48
Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
Shopper Marketing - January 2016 - 52
Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
Shopper Marketing - January 2016 - 59
Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
Shopper Marketing - January 2016 - 62
Shopper Marketing - January 2016 - 63
Shopper Marketing - January 2016 - 64
Shopper Marketing - January 2016 - 65
Shopper Marketing - January 2016 - 66
Shopper Marketing - January 2016 - 67
Shopper Marketing - January 2016 - 68
Shopper Marketing - January 2016 - 69
Shopper Marketing - January 2016 - 70
Shopper Marketing - January 2016 - 71
Shopper Marketing - January 2016 - 72
Shopper Marketing - January 2016 - 73
Shopper Marketing - January 2016 - 74
Shopper Marketing - January 2016 - 75
Shopper Marketing - January 2016 - 76
Shopper Marketing - January 2016 - 77
Shopper Marketing - January 2016 - 78
Shopper Marketing - January 2016 - 79
Shopper Marketing - January 2016 - 80
Shopper Marketing - January 2016 - 81
Shopper Marketing - January 2016 - 82
Shopper Marketing - January 2016 - 83
Shopper Marketing - January 2016 - 84
Shopper Marketing - January 2016 - 85
Shopper Marketing - January 2016 - 86
Shopper Marketing - January 2016 - 87
Shopper Marketing - January 2016 - 88
Shopper Marketing - January 2016 - 89
Shopper Marketing - January 2016 - 90
Shopper Marketing - January 2016 - 91
Shopper Marketing - January 2016 - 92
Shopper Marketing - January 2016 - 93
Shopper Marketing - January 2016 - 94
Shopper Marketing - January 2016 - 95
Shopper Marketing - January 2016 - 96
Shopper Marketing - January 2016 - 97
Shopper Marketing - January 2016 - 98
Shopper Marketing - January 2016 - 99
Shopper Marketing - January 2016 - 100
Shopper Marketing - January 2016 - 101
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Shopper Marketing - January 2016 - 119
Shopper Marketing - January 2016 - 120
Shopper Marketing - January 2016 - 121
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Shopper Marketing - January 2016 - 125
Shopper Marketing - January 2016 - 126
Shopper Marketing - January 2016 - 127
Shopper Marketing - January 2016 - 128
Shopper Marketing - January 2016 - 129
Shopper Marketing - January 2016 - 130
Shopper Marketing - January 2016 - 131
Shopper Marketing - January 2016 - 132
Shopper Marketing - January 2016 - 133
Shopper Marketing - January 2016 - 134
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Shopper Marketing - January 2016 - 137
Shopper Marketing - January 2016 - 138
Shopper Marketing - January 2016 - 139
Shopper Marketing - January 2016 - 140
Shopper Marketing - January 2016 - 141
Shopper Marketing - January 2016 - 142
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