Shopper Marketing - January 2016 - 13


KAO
* Jackie Bishop, Director of Sales
* Diane Isler, Senior Manager of
Insights & Category Management
* John Sullivan, VP, U.S. Sales
KELLOGG CO.
* Aaron Elleman, Senior Director,
Shopper Marketing
* Scott Hamric, VP, Shopper
Marketing & Customer
Activation, Kellogg U.S.
KIMBERLY-CLARK
* Anne Jenkins, Director of
Shopper Marketing
* Liz Metz, Senior Director,
Shopper Engagement
* Jill Wienkes, Senior Manager,
Shopper Marketing COE
LG ELECTRONICS
* Stewart Henderson, Senior
Manager, Shopper Marketing
* Rachel Olson, Retail Marketing
Manager
* Dave VanderWaal, VP, Marketing,
Consumer Electronics & Home
Appliances
MARS CHOCOLATE US
* Susan Barkalow, Shopper
Marketing Team Leader
MARS PETCARE
* Todd Stone, Brand Manager,
Pedigree + The Goodlife Recipe
MATTEL
* Bill Bean, VP, Shopper Insights &
Competitive Intelligence
* Meredith Jang, Director,
Shopper Insights & Analytics
MAXPOINT
* Tom Dolan, SVP, Enterprise
Solutions
* Matt Knust, VP, Shopper
Marketing Sales
MEIJER INC.
* Lanny Curtis, Director,
Customer Marketing
* Michael Ross, VP, Digital
Shopping & Customer Marketing
MENASHA PACKAGING CO.
* Brian Mumau, National Sales
Director, Eastern Region
* Will Phillips, Director, Insights &
Innovations
MILLERCOORS
* Dan Hennessy, Regional VP

* Royce Wills, National Account VP,
Drug/Dollar/Military
MONDELEZ INTERNATIONAL
* Steve McGowan, Director of
Shopper Marketing
* Michael Tilley, Associate Director,
Shopper Marketing & Strategic
Partnerships
* Kim Yansen, Director,
Field Shopper Marketing
NESTLE USA
* Joe Radabaugh, Division VP,
Category & Shopper Excellence
OWNERIQ INC.
* Robert Daniel, EVP, Advertising
Sales
* Rob Scheckman, VP,
National Shopper Marketing
PEPSICO (BEVERAGE)
* Bryan Jones, Senior Director,
Shopper Marketing
* William Langford, Senior Director,
Shopper Marketing Strategy
* Esperanza Teasdale,
Senior Director, Marketing
PEPSICO (QUAKER)
* Jackie Clifton, Director, Shopper
Marketing, Quaker Foods & Snacks
* Katie Schiavone, Director,
Strategic Customer Initiatives,
PepsiCo NA Nutrition Sales
PERNOD RICARD USA
* Scot Henderson, Director,
Customer Solutions
* Tim Murphy, VP, Marketing
* Karen Quach, Division Marketing
Director
PFIZER
* Chuck Meyer-Hanover, Director,
Shopper Category & Insights
PHILIPS CONSUMER LIFESTYLE
* Kelly Downey, VP, Digital &
Shopper Solutions
* Monica Young, Senior Manager,
Shopper Marketing
PINNACLE FOODS
* Alejandra Denda, Director
Shopper Marketing
PROCTER & GAMBLE
* Lynn Neal, NA Retail Strategy
Leader
* Stephanie Robertson, Associate
Director, Shopper Marketing

QUOTIENT
* Mike Scriven, VP, Client Marketing
* Gary Stern, VP, Shopper Marketing
RAPID DISPLAYS
* Alan Foshay, VP,
Business Development
* Ray Gottschalk, VP, New Business
Development & Shopper Insights
RB
* Taryn Mitchell, Global VP Sales,
Digital Channel (E-Commerce)
* Cheryl Policastro, Shopper
Marketing Team Leader
RED BULL NORTH AMERICA
* Melissa Leggett-Accad,
Trade Marketing Director
RETAIL SOLUTIONS INC (RSI)
* Michael Quinn, GM for ansa
* Meredith Williams, Director,
Business Development for ansa
RETAIL STRATEGY PARTNERS
* Craig Cappozzo, Managing
Partner & Co-Founder
* Robert Kennedy, Managing
Partner & Co-Founder
REVTRAX
* Mike Dudynskay, EVP, Marketing
& Strategy
* Jonathan Treiber, CEO &
Co-Founder
SAATCHI & SAATCHI X
* Jessica Hendrix, President, USA
SC JOHNSON & SON INC.
* Amy Dragland-Johnson, Director,
Shopper Marketing
* Jenny Roesner, Shopper
Marketing Manager
SHELFBUCKS
* Erik McMillan, CEO
* Catherine Lindner,
Chief Merchant Officer
SHOPTOLOGY
* Charlie Anderson, CEO
* Julie Quick, Head of Insights &
Strategy
SONOCO DISPLAY AND
PACKAGING
* Megan Bekker, Director
of Sales & Marketing US
* Philippe Erhart,
Division VP & GM
STARBUCKS COFFEE CO.
* Marcie Bracht, Shopper
Marketing Manager

* Tiffany Huey, Director,
Shopper Marketing
* Kelly Marsh, Director,
Shopper Innovation
SUN PRODUCTS CORP.
* Jennifer Adams, Director,
Shopper Activation
TEMPT IN-STORE
PRODUCTIONS POWERED BY
QUAD GRAPHICS
* Mike Draver, General Manager,
President Of Tempt
* Maura Packham, VP, Marketing &
Communications
THE MARKETING ARM
* Dan Belmont, President
* Mike Paley, EVP, Shopper
Marketing
THE MARS AGENCY
* Fern Grant, EVP,
Strategic Planning
* Rob Rivenburgh, COO
TIME INC. RETAIL
* Christine Austin, Director,
Customer Marketing
* Bill Romollino, VP,
Shopper Insights
* Troy Stratton, Director of Retail
Operations & Display
TPN
* Sarah Cunningham, Senior
Managing Director, Client Service
& Development
* Nancy Shamberg, Managing
Director, Shopper Marketing
TRACYLOCKE
* Hugh Boyle, CEO
* Michael Lovegrove, President &
Chief Creative Officer
TYSON FOODS
* Wendyjean Bennett, Director of
Shopper Marketing
* Christopher Witte, VP, Shopper &
Category Development
UBISOFT
* Paul Audino, Senior Manager,
Shopper Marketing

UNILEVER
* Kevin Flagg, Senior Director,
Shopper Marketing
UNIVERSAL
* Joe Battaglia, EVP
* Francisco DeJesus,
President & CEO
WALGREEN CO.
* Louis Dorado, Director,
Space Management & Visual
Merchandising
* Mindy Heintskill, VP, Loyalty &
Personalized Marketing
* Cherise Ordlock, Senior Director,
Digital Merchandising Planning,
Strategy & Analysis
WALMART STORES INC.
* Andy Murray, SVP, Creative
* Matt Parry, Senior Director,
Marketing
* Jamie Sohosky, VP, U.S,
Marketing, General Merchandise,
Softlines & Apparel
WESTERN UNION
* Teresa Chipps, VP, Retail &
Shopper Marketing
WESTROCK
* Jon Kramer, CMO/Founding
Director
* Tim Sullivan, SVP,
Sales & Marketing
WILLIAM WRIGLEY JR. CO.
* Chris Balach, Team Leader,
Shopper Marketing & Consumer
Promotions
* Lena Lewis, Senior Manager,
Shopper Marketing
WORLD KITCHEN
* Ken Bausch, VP,
Interactive Marketing
* Rita Finley, Director,
Category & Shopper Insights
* Michelle Malkin, VP, Customer
Development & Packaging
WSL STRATEGIC RETAIL
* Candace Corlett, President
* Wendy Liebmann, Founder, CEO
& Chief Shopper

The League of Leaders is an exclusive
organization of industry thought-leaders
dedicated to advancing the understanding of
all marketing efforts that culminate at retail.
JANUARY 2016 SHOPPER MARKETING y

13



Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
Shopper Marketing - January 2016 - 45
Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
Shopper Marketing - January 2016 - 48
Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
Shopper Marketing - January 2016 - 52
Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
Shopper Marketing - January 2016 - 59
Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
Shopper Marketing - January 2016 - 62
Shopper Marketing - January 2016 - 63
Shopper Marketing - January 2016 - 64
Shopper Marketing - January 2016 - 65
Shopper Marketing - January 2016 - 66
Shopper Marketing - January 2016 - 67
Shopper Marketing - January 2016 - 68
Shopper Marketing - January 2016 - 69
Shopper Marketing - January 2016 - 70
Shopper Marketing - January 2016 - 71
Shopper Marketing - January 2016 - 72
Shopper Marketing - January 2016 - 73
Shopper Marketing - January 2016 - 74
Shopper Marketing - January 2016 - 75
Shopper Marketing - January 2016 - 76
Shopper Marketing - January 2016 - 77
Shopper Marketing - January 2016 - 78
Shopper Marketing - January 2016 - 79
Shopper Marketing - January 2016 - 80
Shopper Marketing - January 2016 - 81
Shopper Marketing - January 2016 - 82
Shopper Marketing - January 2016 - 83
Shopper Marketing - January 2016 - 84
Shopper Marketing - January 2016 - 85
Shopper Marketing - January 2016 - 86
Shopper Marketing - January 2016 - 87
Shopper Marketing - January 2016 - 88
Shopper Marketing - January 2016 - 89
Shopper Marketing - January 2016 - 90
Shopper Marketing - January 2016 - 91
Shopper Marketing - January 2016 - 92
Shopper Marketing - January 2016 - 93
Shopper Marketing - January 2016 - 94
Shopper Marketing - January 2016 - 95
Shopper Marketing - January 2016 - 96
Shopper Marketing - January 2016 - 97
Shopper Marketing - January 2016 - 98
Shopper Marketing - January 2016 - 99
Shopper Marketing - January 2016 - 100
Shopper Marketing - January 2016 - 101
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Shopper Marketing - January 2016 - 120
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Shopper Marketing - January 2016 - 136
Shopper Marketing - January 2016 - 137
Shopper Marketing - January 2016 - 138
Shopper Marketing - January 2016 - 139
Shopper Marketing - January 2016 - 140
Shopper Marketing - January 2016 - 141
Shopper Marketing - January 2016 - 142
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