Shopper Marketing - January 2016 - 124


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

MAXPOINT.COM

YOUR STORES ARE TALKING. ARE YOU LISTENING?
MaxPoint has a unique way of listening to what
stores are saying through their sales data and
then applying this intelligence to digital shopper
marketing programs.
The result: more in-store sales and deeper
insights into what is working and why.
The foundation is our proprietary Digital Zip®
intelligence, which integrates many layers of
consumer and retailer data at the neighborhood
level, from online consumer interests to offline
brand and category sales. This intelligence fuels
every stage of our digital advertising campaigns:
*

Identifying your highest-potential brand
buyers around specific store locations

*

Monitoring and optimizing delivery of your
ads throughout each campaign

DIGITAL ZIP® INTELLIGENCE POWERS SALES LIFT

*

Analyzing campaign effectiveness and
explaining variations in responsiveness across
stores and neighborhoods

MaxPoint's Digital Zip® approach has been proven to generate incremental sales lift across a variety
of applications:

That's why nobody understands the intersection
of shoppers, digital advertising, and in-store sales
better than MaxPoint.

*

Accelerating new product launches with shelf-aware ad campaigns that trigger and target
advertising based on daily store-level sales

*

Amplifying your brand voice during key seasonal drive periods by targeting digital ads at the
intersection of a specific retailer's store locations and your highest-potential buyers

*

Beating your competitors to seasonal buyers by triggering digital advertising in response to
local weather, health, and other conditions

LOCAL PRECISION AT
NATIONAL SCALE
MaxPoint delivers digital advertising with local
precision wherever you need it-in one market,
regionally, or nationwide.
*

Local Precision-Influencing the 75% of US
sales that happen within 15 miles of home

*

National Scale-Potential reach of virtually all
US households based on our 44,000 Digital
Zips, or micro-neighborhoods, across all devices,
including mobile

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

INDUSTRIES SERVED

When you see an online ad that pushes you to a store,
chances are we put it there. MaxPoint provides a
neighborhood-based digital advertising solution that
enables shopper marketers to drive local, in-store sales.

* Store radius targeting. Boost promotional sales lift
and amplify your brand voice during key drive periods
by targeting ads at the intersection of your highestpotential buyers and highest-potential stores.
* Shelf-aware advertising. Accelerate new or
seasonal product sales by triggering ads based on
store-level sales.
* Real-time-response campaigns. Reach consumers
ahead of the competition during key seasons by
triggering ads in response to local weather, health,
and other conditions.

*
*
*
*

EXPERTISE
Nobody understands the intersection of shoppers,
digital advertising, and retail sales better than MaxPoint.
Our digital advertising solution, fueled by Digital Zip®
intelligence, is expressly engineered to drive in-store
sales and provide consumer-response insights that can be
applied across all of your marketing programs.

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Consumer products
Retail
Advertising & shopper marketing agencies
All of the top 20 national advertisers and
all of the top 10 advertising agencies in the
United States as ranked by Advertising Age

CONTACT
Matt Knust, VP, Shopper Marketing Sales
800.916.9660, ext. 9
matt.knust@maxpoint.com

12/11/15
12/11/15
2:16
PM
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12:15PM
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http://www.MAXPOINT.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
Shopper Marketing - January 2016 - 45
Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
Shopper Marketing - January 2016 - 48
Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
Shopper Marketing - January 2016 - 52
Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
Shopper Marketing - January 2016 - 59
Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
Shopper Marketing - January 2016 - 62
Shopper Marketing - January 2016 - 63
Shopper Marketing - January 2016 - 64
Shopper Marketing - January 2016 - 65
Shopper Marketing - January 2016 - 66
Shopper Marketing - January 2016 - 67
Shopper Marketing - January 2016 - 68
Shopper Marketing - January 2016 - 69
Shopper Marketing - January 2016 - 70
Shopper Marketing - January 2016 - 71
Shopper Marketing - January 2016 - 72
Shopper Marketing - January 2016 - 73
Shopper Marketing - January 2016 - 74
Shopper Marketing - January 2016 - 75
Shopper Marketing - January 2016 - 76
Shopper Marketing - January 2016 - 77
Shopper Marketing - January 2016 - 78
Shopper Marketing - January 2016 - 79
Shopper Marketing - January 2016 - 80
Shopper Marketing - January 2016 - 81
Shopper Marketing - January 2016 - 82
Shopper Marketing - January 2016 - 83
Shopper Marketing - January 2016 - 84
Shopper Marketing - January 2016 - 85
Shopper Marketing - January 2016 - 86
Shopper Marketing - January 2016 - 87
Shopper Marketing - January 2016 - 88
Shopper Marketing - January 2016 - 89
Shopper Marketing - January 2016 - 90
Shopper Marketing - January 2016 - 91
Shopper Marketing - January 2016 - 92
Shopper Marketing - January 2016 - 93
Shopper Marketing - January 2016 - 94
Shopper Marketing - January 2016 - 95
Shopper Marketing - January 2016 - 96
Shopper Marketing - January 2016 - 97
Shopper Marketing - January 2016 - 98
Shopper Marketing - January 2016 - 99
Shopper Marketing - January 2016 - 100
Shopper Marketing - January 2016 - 101
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Shopper Marketing - January 2016 - 116
Shopper Marketing - January 2016 - 117
Shopper Marketing - January 2016 - 118
Shopper Marketing - January 2016 - 119
Shopper Marketing - January 2016 - 120
Shopper Marketing - January 2016 - 121
Shopper Marketing - January 2016 - 122
Shopper Marketing - January 2016 - 123
Shopper Marketing - January 2016 - 124
Shopper Marketing - January 2016 - 125
Shopper Marketing - January 2016 - 126
Shopper Marketing - January 2016 - 127
Shopper Marketing - January 2016 - 128
Shopper Marketing - January 2016 - 129
Shopper Marketing - January 2016 - 130
Shopper Marketing - January 2016 - 131
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Shopper Marketing - January 2016 - 137
Shopper Marketing - January 2016 - 138
Shopper Marketing - January 2016 - 139
Shopper Marketing - January 2016 - 140
Shopper Marketing - January 2016 - 141
Shopper Marketing - January 2016 - 142
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