Shopper Marketing - January 2016 - 122


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

KEYRINGAPP.COM

KEY RING'S MOBILE SHOPPER
MARKETING EXPERIENCE
Isn't mobile supposed to make life easier? With Key Ring, marketers find an app
focused on utility. Key Ring helps shoppers cut through the clutter of bagging a deal
by streamlining rewards cards, circulars, and coupons into one app. We simplify
savings for more than 13.5 million shoppers which allows marketers to tap into a data
rich, premium ad platform.
The foundation for Key Ring's ad platform is built upon robust user insights, cutting
edge location technologies, and a best-in-class mobile app. Using the ad platform
is as convenient for marketers as answering two questions. First, you choose the
retailer or geographic area where you need to drive products off the shelf and into
the cart. Then, you select one (or a combination) of Key Ring's brand engagement
solutions including add to shopping list features, recipes, coupon delivery, geotriggered push notifications, and more. In two simple steps, you are on your way to
achieving mobile shopper marketing results delivered by Key Ring.

A DIFFERENT APPROACH - CONNECTING
MARKETERS AND SHOPPERS WITH UTILITY
AND SIMPLICITY
Convenience and utility are written
into our code. From the beginning,
we've pushed mobile's potential to
simplify how shoppers plan, save, and
organize. Likewise, we make mobile
shopper marketing manageable for our
clients. Key Ring's platform is based on
content - not games or gimmicks. The
app's utility for consumers translates
into data and insights that allow
marketers to target the right shopper,
at the right time. Key Ring offers
shopper marketers the relevancy and immediacy required for true brand
engagement. To top it off, our database of users and loyalty cards allows
our partners to measure campaign effectiveness more seamlessly than ever
before. With Key Ring, marketers gain a trusted and proven mobile partner
that is simple and effective.

MOBILE SHOPPER MARKETING THAT'S
PROVEN: THE ROI STORY
We are a company fueled by data and analytics. That is why
Key Ring has partnered with Nielsen Catalina Solutions to help
clients measure the true ROI of their mobile shopper marketing
campaigns. A personal care brand worked with Key Ring to drive
sales at pharmacy, grocery, and mass merchandise retailers.
Starting with our shopper behavior targeting, the brand then
opted for full page circular and loyalty card takeover ad units with
an integrated "add to list" call to action. The personal care brand
achieved a $5.96 return on advertising spend. The customized
add to list campaign resulted in the brand being added to a
shopping list over 58,000 times!

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

INDUSTRIES SERVED

Key Ring started as a solution for taming reward card
chaos. Today, we simplify shopping from start to finish by
giving users on-the-go access to everything they need at
the store- their loyalty cards, weekly sales, coupons, and
shopping lists.

* Geolocated and retailer-targeted shopper marketing
campaigns
* Premium ad units including retailer loyalty card and
circular takeovers
* Customizable mobile channel that supports branded
additions to shopping lists, recipes, shopper engagement
via surveys, coupon distribution, and other calls to action
* Geo-triggered, branded push notifications for over
14 million retail hotspots.
* Point of sale brand engagement

*
*
*
*
*
*

MAJOR CLIENTS

Kathy Goodman, Sales Director
kathygoodman@keyringapp.com

EXPERTISE
Key Ring transforms content interaction and shopping
behavior data into effective shopper marketing targeting
capabilities. We are experts at driving brand engagement
that moves products off the shelf and into the cart.

*
*
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SM1601_025_064guide.indd
44
KeyRing-vFinal.indd 1

Kimberly-Clark
SC Johnson
ConAgra
Abbott Nutrition
Mars

*
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Tyson
Hormel
Unilever
Procter & Gamble
Colgate-Palmolive

Household Goods & Cleaning
Food
Personal Care
Infant & Baby
Pet
Drug & Pharmaceutical

CONTACT
Randi Eisenberg, Sales Director
randieisenberg@keyringapp.com

12/11/15
12/11/15 3:58
2:15 PM
PM


http://www.KEYRINGAPP.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
Shopper Marketing - January 2016 - 45
Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
Shopper Marketing - January 2016 - 48
Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
Shopper Marketing - January 2016 - 52
Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
Shopper Marketing - January 2016 - 59
Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
Shopper Marketing - January 2016 - 62
Shopper Marketing - January 2016 - 63
Shopper Marketing - January 2016 - 64
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Shopper Marketing - January 2016 - 70
Shopper Marketing - January 2016 - 71
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Shopper Marketing - January 2016 - 73
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Shopper Marketing - January 2016 - 75
Shopper Marketing - January 2016 - 76
Shopper Marketing - January 2016 - 77
Shopper Marketing - January 2016 - 78
Shopper Marketing - January 2016 - 79
Shopper Marketing - January 2016 - 80
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Shopper Marketing - January 2016 - 91
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Shopper Marketing - January 2016 - 119
Shopper Marketing - January 2016 - 120
Shopper Marketing - January 2016 - 121
Shopper Marketing - January 2016 - 122
Shopper Marketing - January 2016 - 123
Shopper Marketing - January 2016 - 124
Shopper Marketing - January 2016 - 125
Shopper Marketing - January 2016 - 126
Shopper Marketing - January 2016 - 127
Shopper Marketing - January 2016 - 128
Shopper Marketing - January 2016 - 129
Shopper Marketing - January 2016 - 130
Shopper Marketing - January 2016 - 131
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Shopper Marketing - January 2016 - 140
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Shopper Marketing - January 2016 - 142
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