Shopper Marketing - January 2016 - 110


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

CRISPMOBILE.COM

ACTIVATE THE NEW POINT OF PURCHASE
WITH CRISP MoCA
Today, mobile devices influence one-third of product purchases in stores, representing
almost $1 trillion in sales. Mobile's influence has grown by 460% in just two years,
presenting shopper marketers with a new challenge, and opportunity.*
To help CPG's and retailers seize this opportunity, Crisp created MoCA™, the first end-toend mobile customer activation platform designed to deploy mobile campaigns that activate
shoppers to purchasing experiences, both in-store and online, with measureable results.
Only Crisp MoCA combines location, behavioral, geo-behavioral, demographic and
contextual targeting across operating systems and platforms. We deliver the best ad
creative experiences for consumers via personalized content and shopper functionality.
MoCA inventory management provides scale, brand safety, and high-performance
environments. Not to mention ad serving, analytics and campaign management.
All in a single, seamless mobile customer activation solution.
* Deloitte Digital, May 2015 - "Navigating the New Digital Divide"

CRISP MOBILE AD TECHNOLOGY
At Crisp, we know mobile activation requires a complex set of different technologies. To reach and activate the right customers, with relevant messages
and great user experiences, Crisp developed a proprietary and vertically integrated technology stack, Crisp MoCA, unparalleled in the ad tech industry.
Naturally, our purely mobile MoCA technologies work better for mobile
activation than competing cross-screen or multi-channel platforms. Our Data
Management Platform (DMP), our Dynamic Creative Builder and Optimizer
(DCO), our inventory planner and our buying platform (DSP) are all built from
the ground up to maximize the mobile marketing opportunity while delighting
shoppers with personalized advertising experiences.
Our vision and roadmap are based on cutting-edge technology and innovative
ad formats to capitalize on mobile's role as the primary channel for driving
shopper activation both in-store and online.
Crisp 'gets' mobile advertising and shopper marketing. Our campaigns have
shown measurable results, and Crisp handled everything from geo and
behavioral targeting to creative builds and reporting. We appreciate Crisp's
focus on high-quality mobile ad experiences that offer real value and utility
for shoppers, which is key to driving in-store sales.
Michael Berelian
SVP, Group Director, Digital Shopper, Geometry Global

WHO WE ARE
A pioneer, innovator and leader in mobile ad technology for more
than a decade, Crisp helps brands activate customers to point-ofpurchase experiences through mobile devices.
Crisp provides the first end-to-end mobile customer activation
platform, Crisp MoCA, that delivers a fully turnkey solution to
dominate today and tomorrow's primary point of purchase.
Crisp's mature, vertically integrated ad technology and industry-leading
product, engineering and operations teams have made it the platform
provider of choice for leading CPG's and retailers. Crisp is a privately
held company headquartered in New York, with offices in Singapore.

AT-A-GLANCE
EXPERTISE

INDUSTRIES SERVED

KEY EXECUTIVES

Mobile engineering and technology, rich and relevant
user ad experiences, data-enabled targeting, media
and inventory management, ad serving, analytics and
campaign management; all designed and coordinated
to help brands activate shoppers to point-of-purchase
experiences at specific retailers through mobile devices.

Crisp helps CPG's and other manufacturers drive sales in
retail categories including:

Jason Young, CEO
Tom Jones, CRO
Xavier Facon, CTO
Risa Crandall, SVP, Managing Director

PRODUCTS & SERVICES
* M-Drive: drives shoppers to physical retail
store locations
* M-Buy: drives shoppers to retail mobile sites and apps
* M-Engage: builds brand awareness and exposure
among shoppers

SM1601_025_064guide.indd
32
Untitled-6 1
Crisp-vFinal.indd
1

* Mass Retailers

* Department Stores

* Grocery

* Apparel

* Drugs

* Sporting Goods

* Home Improvement

* Convenience Stores

* Office Supplies &
Electronics

* Dollar Stores

CONTACT
Tom Jones, Chief Revenue Officer
949.500.4386
tom.jones@crispmedia.com
Risa Crandall, SVP, Managing Director
914.450.8330
risa.crandall@crispmedia.com

12/11/15
12/11/15
2:06
PM
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12:22PM
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http://www.CRISPMOBILE.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
Shopper Marketing - January 2016 - 45
Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
Shopper Marketing - January 2016 - 48
Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
Shopper Marketing - January 2016 - 52
Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
Shopper Marketing - January 2016 - 59
Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
Shopper Marketing - January 2016 - 62
Shopper Marketing - January 2016 - 63
Shopper Marketing - January 2016 - 64
Shopper Marketing - January 2016 - 65
Shopper Marketing - January 2016 - 66
Shopper Marketing - January 2016 - 67
Shopper Marketing - January 2016 - 68
Shopper Marketing - January 2016 - 69
Shopper Marketing - January 2016 - 70
Shopper Marketing - January 2016 - 71
Shopper Marketing - January 2016 - 72
Shopper Marketing - January 2016 - 73
Shopper Marketing - January 2016 - 74
Shopper Marketing - January 2016 - 75
Shopper Marketing - January 2016 - 76
Shopper Marketing - January 2016 - 77
Shopper Marketing - January 2016 - 78
Shopper Marketing - January 2016 - 79
Shopper Marketing - January 2016 - 80
Shopper Marketing - January 2016 - 81
Shopper Marketing - January 2016 - 82
Shopper Marketing - January 2016 - 83
Shopper Marketing - January 2016 - 84
Shopper Marketing - January 2016 - 85
Shopper Marketing - January 2016 - 86
Shopper Marketing - January 2016 - 87
Shopper Marketing - January 2016 - 88
Shopper Marketing - January 2016 - 89
Shopper Marketing - January 2016 - 90
Shopper Marketing - January 2016 - 91
Shopper Marketing - January 2016 - 92
Shopper Marketing - January 2016 - 93
Shopper Marketing - January 2016 - 94
Shopper Marketing - January 2016 - 95
Shopper Marketing - January 2016 - 96
Shopper Marketing - January 2016 - 97
Shopper Marketing - January 2016 - 98
Shopper Marketing - January 2016 - 99
Shopper Marketing - January 2016 - 100
Shopper Marketing - January 2016 - 101
Shopper Marketing - January 2016 - 102
Shopper Marketing - January 2016 - 103
Shopper Marketing - January 2016 - 104
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Shopper Marketing - January 2016 - 109
Shopper Marketing - January 2016 - 110
Shopper Marketing - January 2016 - 111
Shopper Marketing - January 2016 - 112
Shopper Marketing - January 2016 - 113
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Shopper Marketing - January 2016 - 116
Shopper Marketing - January 2016 - 117
Shopper Marketing - January 2016 - 118
Shopper Marketing - January 2016 - 119
Shopper Marketing - January 2016 - 120
Shopper Marketing - January 2016 - 121
Shopper Marketing - January 2016 - 122
Shopper Marketing - January 2016 - 123
Shopper Marketing - January 2016 - 124
Shopper Marketing - January 2016 - 125
Shopper Marketing - January 2016 - 126
Shopper Marketing - January 2016 - 127
Shopper Marketing - January 2016 - 128
Shopper Marketing - January 2016 - 129
Shopper Marketing - January 2016 - 130
Shopper Marketing - January 2016 - 131
Shopper Marketing - January 2016 - 132
Shopper Marketing - January 2016 - 133
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Shopper Marketing - January 2016 - 135
Shopper Marketing - January 2016 - 136
Shopper Marketing - January 2016 - 137
Shopper Marketing - January 2016 - 138
Shopper Marketing - January 2016 - 139
Shopper Marketing - January 2016 - 140
Shopper Marketing - January 2016 - 141
Shopper Marketing - January 2016 - 142
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