Shopper Marketing - January 2016 - 106
The Guide to Digital Shopper Marketing * 2016 CARTSMART.COM YOUR CONSUMER IS ON THE PHONE... WHAT WOULD YOU LIKE TO SAY TO THEM? CartSmart was not designed by programmers, it was designed by like-minded Consumer Packaged Goods Veterans that were tired of recycling the same old core programs with just a fresh coat of paint on them. CartSmart's creators knew we could all do more for the brands we manage, we could engage consumers better, and have longer relationships with them. Brands are amazing things, people love brands, but are they always buying yours? Where are your gaps that leave you hoping vs. knowing that the consumer is buying? You've built fans on social media, your website, your CRM, your ad campaigns, and simply in store. You share, tweet, post, email, host contests, give points, give back, and strive for the spotlight. It's awesome and exciting to be your brand's fan. Except for one thing - it's a little hard to keep up. It's too easy to shop in the wrong store, get distracted in a flyer, or forget about your last email before the next shopping trip. Oh and then there is your competition who are getting louder in tireless attempts to steal your share. While you're busy growing your fan base, CartSmart provides you a platform to connect directly to your fans. Think of CartSmart as your personal app where you have a massive amount of flexibility to build the right consumer experience. People are genuinely interested in what you're up to. Where we'd like to help you is to keep you connected to those fans and understand them a little better. You get to drive, we just want to be your pit crew. RELEVANCE IS THE NEW REACH There's one thing that we're really bad at: providing you an audience who carry the same propensity to purchase your brand as your competitors'. If you're looking to mass-advertise along side all of your competitors, or to rent a week of sales, time to turn the page. Instead, CartSmart connects your fans with your message in a very personal way. Do you want to reach your fans with a contest, tell them that your item is featured in a flyer, there's a coupon on your website, or a new launch in-store this week? You are in the driver's seat when it comes to deciding what content to share with your fans. We think reach quality is paramount, so when a consumer is your fan, they aren't bombarded with campaigns from your competitors. 2002 called and it wants it's "spam-paign" strategy back. Consumers are way too savvy for one-size fits all campaigns. As a staple of your segmentation strategy, CartSmart not only adds dimension that you won't get elsewhere, but also delivers a personal experience so that your consumers will say, "they 'get' me". A good mobile tool delivers messages when the consumer is ready to hear it (insert annoying push notifications when you arrive in-store here). A great mobile tool delivers the message that the consumer is ready to hear. It's going to rain this weekend in Chicago. Which of your ideas cures cabin fever (cue Pintrest boards now)? School is out next week in Dallas. Which moms might be interested in your movie cross-promotion? Instead of broadcast messaging, let's map out a plan to talk to consumers on their terms. AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES INDUSTRIES SERVED CartSmart was created by CPG veterans to help brands benefit from a more direct relationship with the consumer in critical path to purchase moments of influence. We provide customized loyalty program options and unique data. Our clients can track real conversion from digital engagement through to in-store sales. * Customized brand loyalty programs * Digital marketing conversion tracking through to in-store purchases * Digital store flyers, and interactive custom brand creative content * Reach the right consumer with relevant alerts, communicate in store merchandising events, offers and flyer activity * Efficient contest fulfillment and target your audience effectively * Replace your competitor in the cart with contextual offer triggers * Consumer Packaged Goods Brands * Grocery, Drug, Mass, Dollar, Health, Pet, and C-store Retail * Digital Advertising Networks * Food Service Suppliers and QSR * Financial Services * Beer & Spirits EXPERTISE CartSmart builds relationships between brands and consumers. We add depth to campaigns by bridging them from digital interaction to in-store purchase. We add longevity to events through on-going engagement for months following initial contact. Our programs deliver great ROI and we guarantee to never overspend your budget. CONTACT Neil Hunter, Co-Founder, VP of Client Services 647.454.0101 neil@cartsmart.com Steve Clelland, Co-Founder, Managing Director steve@cartsmart.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.