Shopper Marketing - January 2016

Shopper Marketing - January 2016 - 106 The Guide to Digital Shopper Marketing * 2016 CARTSMART.COM YOUR CONSUMER IS ON THE PHONE... WHAT WOULD YOU LIKE TO SAY TO THEM? CartSmart was not designed by programmers, it was designed by like-minded Consumer Packaged Goods Veterans that were tired of recycling the same old core programs with just a fresh coat of paint on them. CartSmart's creators knew we could all do more for the brands we manage, we could engage consumers better, and have longer relationships with them. Brands are amazing things, people love brands, but are they always buying yours? Where are your gaps that leave you hoping vs. knowing that the consumer is buying? You've built fans on social media, your website, your CRM, your ad campaigns, and simply in store. You share, tweet, post, email, host contests, give points, give back, and strive for the spotlight. It's awesome and exciting to be your brand's fan. Except for one thing - it's a little hard to keep up. It's too easy to shop in the wrong store, get distracted in a ﬂyer, or forget about your last email before the next shopping trip. Oh and then there is your competition who are getting louder in tireless attempts to steal your share. While you're busy growing your fan base, CartSmart provides you a platform to connect directly to your fans. Think of CartSmart as your personal app where you have a massive amount of ﬂexibility to build the right consumer experience. People are genuinely interested in what you're up to. Where we'd like to help you is to keep you connected to those fans and understand them a little better. You get to drive, we just want to be your pit crew. RELEVANCE IS THE NEW REACH There's one thing that we're really bad at: providing you an audience who carry the same propensity to purchase your brand as your competitors'. If you're looking to mass-advertise along side all of your competitors, or to rent a week of sales, time to turn the page. Instead, CartSmart connects your fans with your message in a very personal way. Do you want to reach your fans with a contest, tell them that your item is featured in a ﬂyer, there's a coupon on your website, or a new launch in-store this week? You are in the driver's seat when it comes to deciding what content to share with your fans. We think reach quality is paramount, so when a consumer is your fan, they aren't bombarded with campaigns from your competitors. 2002 called and it wants it's "spam-paign" strategy back. Consumers are way too savvy for one-size ﬁts all campaigns. As a staple of your segmentation strategy, CartSmart not only adds dimension that you won't get elsewhere, but also delivers a personal experience so that your consumers will say, "they 'get' me". A good mobile tool delivers messages when the consumer is ready to hear it (insert annoying push notiﬁcations when you arrive in-store here). A great mobile tool delivers the message that the consumer is ready to hear. It's going to rain this weekend in Chicago. Which of your ideas cures cabin fever (cue Pintrest boards now)? School is out next week in Dallas. Which moms might be interested in your movie cross-promotion? Instead of broadcast messaging, let's map out a plan to talk to consumers on their terms. AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES INDUSTRIES SERVED CartSmart was created by CPG veterans to help brands beneﬁt from a more direct relationship with the consumer in critical path to purchase moments of inﬂuence. We provide customized loyalty program options and unique data. Our clients can track real conversion from digital engagement through to in-store sales. * Customized brand loyalty programs * Digital marketing conversion tracking through to in-store purchases * Digital store ﬂyers, and interactive custom brand creative content * Reach the right consumer with relevant alerts, communicate in store merchandising events, oﬀers and ﬂyer activity * Eﬃcient contest fulﬁllment and target your audience eﬀectively * Replace your competitor in the cart with contextual oﬀer triggers * Consumer Packaged Goods Brands * Grocery, Drug, Mass, Dollar, Health, Pet, and C-store Retail * Digital Advertising Networks * Food Service Suppliers and QSR * Financial Services * Beer & Spirits EXPERTISE CartSmart builds relationships between brands and consumers. We add depth to campaigns by bridging them from digital interaction to in-store purchase. We add longevity to events through on-going engagement for months following initial contact. Our programs deliver great ROI and we guarantee to never overspend your budget. CONTACT Neil Hunter, Co-Founder, VP of Client Services 647.454.0101 neil@cartsmart.com Steve Clelland, Co-Founder, Managing Director steve@cartsmart.com http://www.CARTSMART.COMTable of Contents for the Digital Edition of Shopper Marketing - January 2016ContentsShopper Marketing - January 2016 - IntroShopper Marketing - January 2016 - 1Shopper Marketing - January 2016 - 2Shopper Marketing - January 2016 - ContentsShopper Marketing - January 2016 - 4Shopper Marketing - January 2016 - 5Shopper Marketing - January 2016 - 6Shopper Marketing - January 2016 - 7Shopper Marketing - January 2016 - 8Shopper Marketing - January 2016 - 9Shopper Marketing - January 2016 - 10Shopper Marketing - January 2016 - 11Shopper Marketing - January 2016 - 12Shopper Marketing - January 2016 - 13Shopper Marketing - January 2016 - 14Shopper Marketing - January 2016 - 15Shopper Marketing - January 2016 - 16Shopper Marketing - January 2016 - 17Shopper Marketing - January 2016 - 18Shopper Marketing - January 2016 - 19Shopper Marketing - January 2016 - 20Shopper Marketing - January 2016 - 21Shopper Marketing - January 2016 - 22Shopper Marketing - January 2016 - 23Shopper Marketing - January 2016 - 24Shopper Marketing - January 2016 - 25Shopper Marketing - January 2016 - 26Shopper Marketing - January 2016 - 27Shopper Marketing - January 2016 - 28Shopper Marketing - January 2016 - 29Shopper Marketing - January 2016 - 30Shopper Marketing - January 2016 - 31Shopper Marketing - January 2016 - 32Shopper Marketing - January 2016 - 33Shopper Marketing - January 2016 - 34Shopper Marketing - January 2016 - 35Shopper Marketing - January 2016 - 36Shopper Marketing - January 2016 - 37Shopper Marketing - January 2016 - 38Shopper Marketing - January 2016 - 39Shopper Marketing - January 2016 - 40Shopper Marketing - January 2016 - 41Shopper Marketing - January 2016 - 42Shopper Marketing - January 2016 - 43Shopper Marketing - January 2016 - 44Shopper Marketing - January 2016 - 45Shopper Marketing - January 2016 - 46Shopper Marketing - January 2016 - 47Shopper Marketing - January 2016 - 48Shopper Marketing - January 2016 - 49Shopper Marketing - January 2016 - 50Shopper Marketing - January 2016 - 51Shopper Marketing - January 2016 - 52Shopper Marketing - January 2016 - 53Shopper Marketing - January 2016 - 54Shopper Marketing - January 2016 - 55Shopper Marketing - January 2016 - 56Shopper Marketing - January 2016 - 57Shopper Marketing - January 2016 - 58Shopper Marketing - January 2016 - 59Shopper Marketing - January 2016 - 60Shopper Marketing - January 2016 - 61Shopper Marketing - January 2016 - 62Shopper Marketing - January 2016 - 63Shopper Marketing - January 2016 - 64Shopper Marketing - January 2016 - 65Shopper Marketing - January 2016 - 66Shopper Marketing - January 2016 - 67Shopper Marketing - January 2016 - 68Shopper Marketing - January 2016 - 69Shopper Marketing - January 2016 - 70Shopper Marketing - January 2016 - 71Shopper Marketing - January 2016 - 72Shopper Marketing - January 2016 - 73Shopper Marketing - January 2016 - 74Shopper Marketing - January 2016 - 75Shopper Marketing - January 2016 - 76Shopper Marketing - January 2016 - 77Shopper Marketing - January 2016 - 78Shopper Marketing - January 2016 - 79Shopper Marketing - January 2016 - 80Shopper Marketing - January 2016 - 81Shopper Marketing - January 2016 - 82Shopper Marketing - January 2016 - 83Shopper Marketing - January 2016 - 84Shopper Marketing - January 2016 - 85Shopper Marketing - January 2016 - 86Shopper Marketing - January 2016 - 87Shopper Marketing - January 2016 - 88Shopper Marketing - January 2016 - 89Shopper Marketing - January 2016 - 90Shopper Marketing - January 2016 - 91Shopper Marketing - January 2016 - 92Shopper Marketing - January 2016 - 93Shopper Marketing - January 2016 - 94Shopper Marketing - January 2016 - 95Shopper Marketing - January 2016 - 96Shopper Marketing - January 2016 - 97Shopper Marketing - January 2016 - 98Shopper Marketing - January 2016 - 99Shopper Marketing - January 2016 - 100Shopper Marketing - January 2016 - 101Shopper Marketing - January 2016 - 102Shopper Marketing - January 2016 - 103Shopper Marketing - January 2016 - 104Shopper Marketing - January 2016 - 105Shopper Marketing - January 2016 - 106Shopper Marketing - January 2016 - 107Shopper Marketing - January 2016 - 108Shopper Marketing - January 2016 - 109Shopper Marketing - January 2016 - 110Shopper Marketing - January 2016 - 111Shopper Marketing - January 2016 - 112Shopper Marketing - January 2016 - 113Shopper Marketing - January 2016 - 114Shopper Marketing - January 2016 - 115Shopper Marketing - January 2016 - 116Shopper Marketing - January 2016 - 117Shopper Marketing - January 2016 - 118Shopper Marketing - January 2016 - 119Shopper Marketing - January 2016 - 120Shopper Marketing - January 2016 - 121Shopper Marketing - January 2016 - 122Shopper Marketing - January 2016 - 123Shopper Marketing - January 2016 - 124Shopper Marketing - January 2016 - 125Shopper Marketing - January 2016 - 126Shopper Marketing - January 2016 - 127Shopper Marketing - January 2016 - 128Shopper Marketing - January 2016 - 129Shopper Marketing - January 2016 - 130Shopper Marketing - January 2016 - 131Shopper Marketing - January 2016 - 132Shopper Marketing - January 2016 - 133Shopper Marketing - January 2016 - 134Shopper Marketing - January 2016 - 135Shopper Marketing - January 2016 - 136Shopper Marketing - January 2016 - 137Shopper Marketing - January 2016 - 138Shopper Marketing - January 2016 - 139Shopper Marketing - January 2016 - 140Shopper Marketing - January 2016 - 141Shopper Marketing - January 2016 - 142http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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