Shopper Marketing - January 2016 - 106

The Guide to Digital Shopper Marketing * 2016

CARTSMART.COM

YOUR CONSUMER IS ON THE PHONE...
WHAT WOULD YOU LIKE TO SAY TO THEM?
CartSmart was not designed by programmers, it was designed by like-minded Consumer Packaged
Goods Veterans that were tired of recycling the same old core programs with just a fresh coat of
paint on them. CartSmart's creators knew we could all do more for the brands we manage, we
could engage consumers better, and have longer relationships with them. Brands are amazing
things, people love brands, but are they always buying yours? Where are your gaps that leave you
hoping vs. knowing that the consumer is buying?
You've built fans on social media, your website, your CRM, your ad campaigns, and simply in store.
You share, tweet, post, email, host contests, give points, give back, and strive for the spotlight. It's
awesome and exciting to be your brand's fan. Except for one thing - it's a little hard to keep up. It's
too easy to shop in the wrong store, get distracted in a ﬂyer, or forget about your last email before
the next shopping trip. Oh and then there is your competition who are getting louder in tireless
attempts to steal your share.
While you're busy growing your fan base, CartSmart provides you a platform to connect directly to
your fans. Think of CartSmart as your personal app where you have a massive amount of ﬂexibility
to build the right consumer experience. People are genuinely interested in what you're up to.
Where we'd like to help you is to keep you connected to those fans and understand them a little
better. You get to drive, we just want to be your pit crew.

RELEVANCE IS THE NEW REACH
There's one thing that we're really bad at: providing
you an audience who carry the same propensity
to purchase your brand as your competitors'.
If you're looking to mass-advertise along side all
of your competitors, or to rent a week of sales,
time to turn the page. Instead, CartSmart
connects your fans with your message in a
very personal way.
Do you want to reach your fans with a contest, tell
them that your item is featured in a ﬂyer, there's a
coupon on your website, or a new launch in-store
this week? You are in the driver's seat when it
comes to deciding what content to share with your
fans. We think reach quality is paramount, so when
a consumer is your fan, they aren't bombarded with
campaigns from your competitors.

2002 called and it wants it's "spam-paign" strategy
back. Consumers are way too savvy for one-size ﬁts all
campaigns. As a staple of your segmentation strategy,
CartSmart not only adds dimension that you won't get
elsewhere, but also delivers a personal experience so
that your consumers will say, "they 'get' me".
A good mobile tool delivers messages when the
consumer is ready to hear it (insert annoying push
notiﬁcations when you arrive in-store here). A great
mobile tool delivers the message that the consumer
is ready to hear. It's going to rain this weekend in
Chicago. Which of your ideas cures cabin fever (cue
Pintrest boards now)? School is out next week in
Dallas. Which moms might be interested in your movie
cross-promotion? Instead of broadcast messaging, let's
map out a plan to talk to consumers on their terms.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

INDUSTRIES SERVED

CartSmart was created by CPG veterans to help brands
beneﬁt from a more direct relationship with the consumer
in critical path to purchase moments of inﬂuence. We
provide customized loyalty program options and unique
data. Our clients can track real conversion from digital
engagement through to in-store sales.

* Customized brand loyalty programs
* Digital marketing conversion tracking
through to in-store purchases
* Digital store ﬂyers, and interactive custom
brand creative content
* Reach the right consumer with relevant alerts,
communicate in store merchandising events,
oﬀers and ﬂyer activity
* Eﬃcient contest fulﬁllment and target your
audience eﬀectively
* Replace your competitor in the cart with
contextual oﬀer triggers

* Consumer Packaged Goods Brands
* Grocery, Drug, Mass, Dollar, Health, Pet,
and C-store Retail
* Digital Advertising Networks
* Food Service Suppliers and QSR
* Financial Services
* Beer & Spirits

EXPERTISE
CartSmart builds relationships between brands and
consumers. We add depth to campaigns by bridging them
from digital interaction to in-store purchase. We add
longevity to events through on-going engagement for
months following initial contact. Our programs deliver great
ROI and we guarantee to never overspend your budget.

CONTACT
Neil Hunter, Co-Founder, VP of Client Services
647.454.0101
neil@cartsmart.com
Steve Clelland, Co-Founder, Managing Director
steve@cartsmart.com

http://www.CARTSMART.COM

Table of Contents for the Digital Edition of Shopper Marketing - January 2016