Shopper Marketing - January 2016 - 104


The Guide to Digital Shopper Marketing * 2016

ADVERTISEMENT

ANSAINSIDE.COM

ANSA'S CAPABILITIES
Shopper marketers and their agencies rely on ansa to maximize the efficiency and
impact of every marketing dollar. When you ask for ansa from any of our trusted
ad partners you automatically get targeting, optimization, and measurement of
the in-store effectiveness for your digital media initiatives. In addition, the insights
provided will help you fine-tune strategies for your next campaigns.

ADVERTISING TARGETED
AT HIGH-PERFORMING STORES

TARGET areas and locations based on past store sales.
50% of top US retailer stores can drive up to 70% of the sales
volume for your campaign's specific products. ansa's ad partners can
help you target media towards these historically successful locations
and spend your marketing dollars in the most effective way.
SUPPRESS media in control areas to test effectiveness.
ansa automatically selects 10% of your campaign's targeted stores
to be held out as control stores for measurement purposes. By
withholding media from these stores, you can accurately gauge
campaign performance for the 90% that receive media support.
OPTIMIZE media delivery based on daily store data.
While your campaign is running, ansa's ad partners optimize media
in-flight based on the sales velocity of your advertised items. By
serving media to high-performing stores, you can maximize results.

INSIGHTS

MEASURE effectiveness to build future success.
When each campaign is completed, ansa provides insights by
integrating and delivering sales and media results. By seeing what
works best, ansa's clients learn, adapt, and refine future strategies.

DAILY, STORE-LEVEL
SALES ANALYTICS

KNOWLEDGE IS THE PATH TO EFFECTIVENESS
ansa empowers marketers, agencies and ad networks to:
*

Increase spending efficiency by 15%-50%

*

Intelligently target new item, seasonal and promotional campaigns

*

Automatically optimize campaign performance in real time

*

Continuously learn and improve from store-level insights and measurement

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

ansa is the flagship brand of Retail Solutions Inc.
for targeting, optimization, and attribution of digital
campaigns. Through our ad partners, ansa has been
part of successful campaigns from leading CPGs since
spring of 2014.

Ask any of our trusted ad partners for ansa
inside your next campaign. When you do, you'll
automatically get:

Jon Golovin, CEO Retail Solutions Inc.

MAJOR CLIENTS
Over 35 CPGs and their agencies through ansa's ad
partners. To see a complete list of ansa integrated ad
partners, please visit ansainside.com/partners.

* Targeting based on historical sales by store
* In-flight optimization based on sales performance
throughout the campaign
* Integrated insights through automated reporting
at campaign's end

INDUSTRIES SERVED
* CPGs
* Agencies

SM1601_025_064guide.indd
26
Ansa-vFinal.indd 1

Michael Quinn, General Manager for ansa
Meredith Williams, Director, Business
Development for ansa

CONTACT
201 Ravendale Drive
Mountain View, CA 94043
215.681.8575
meredith.williams@retailsolutions.com

12/11/15
12/11/15 3:54
2:01 PM
PM


http://www.ANSAINSIDE.COM http://www.ansainside.com/partners http://www.ons.com

Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
Shopper Marketing - January 2016 - 21
Shopper Marketing - January 2016 - 22
Shopper Marketing - January 2016 - 23
Shopper Marketing - January 2016 - 24
Shopper Marketing - January 2016 - 25
Shopper Marketing - January 2016 - 26
Shopper Marketing - January 2016 - 27
Shopper Marketing - January 2016 - 28
Shopper Marketing - January 2016 - 29
Shopper Marketing - January 2016 - 30
Shopper Marketing - January 2016 - 31
Shopper Marketing - January 2016 - 32
Shopper Marketing - January 2016 - 33
Shopper Marketing - January 2016 - 34
Shopper Marketing - January 2016 - 35
Shopper Marketing - January 2016 - 36
Shopper Marketing - January 2016 - 37
Shopper Marketing - January 2016 - 38
Shopper Marketing - January 2016 - 39
Shopper Marketing - January 2016 - 40
Shopper Marketing - January 2016 - 41
Shopper Marketing - January 2016 - 42
Shopper Marketing - January 2016 - 43
Shopper Marketing - January 2016 - 44
Shopper Marketing - January 2016 - 45
Shopper Marketing - January 2016 - 46
Shopper Marketing - January 2016 - 47
Shopper Marketing - January 2016 - 48
Shopper Marketing - January 2016 - 49
Shopper Marketing - January 2016 - 50
Shopper Marketing - January 2016 - 51
Shopper Marketing - January 2016 - 52
Shopper Marketing - January 2016 - 53
Shopper Marketing - January 2016 - 54
Shopper Marketing - January 2016 - 55
Shopper Marketing - January 2016 - 56
Shopper Marketing - January 2016 - 57
Shopper Marketing - January 2016 - 58
Shopper Marketing - January 2016 - 59
Shopper Marketing - January 2016 - 60
Shopper Marketing - January 2016 - 61
Shopper Marketing - January 2016 - 62
Shopper Marketing - January 2016 - 63
Shopper Marketing - January 2016 - 64
Shopper Marketing - January 2016 - 65
Shopper Marketing - January 2016 - 66
Shopper Marketing - January 2016 - 67
Shopper Marketing - January 2016 - 68
Shopper Marketing - January 2016 - 69
Shopper Marketing - January 2016 - 70
Shopper Marketing - January 2016 - 71
Shopper Marketing - January 2016 - 72
Shopper Marketing - January 2016 - 73
Shopper Marketing - January 2016 - 74
Shopper Marketing - January 2016 - 75
Shopper Marketing - January 2016 - 76
Shopper Marketing - January 2016 - 77
Shopper Marketing - January 2016 - 78
Shopper Marketing - January 2016 - 79
Shopper Marketing - January 2016 - 80
Shopper Marketing - January 2016 - 81
Shopper Marketing - January 2016 - 82
Shopper Marketing - January 2016 - 83
Shopper Marketing - January 2016 - 84
Shopper Marketing - January 2016 - 85
Shopper Marketing - January 2016 - 86
Shopper Marketing - January 2016 - 87
Shopper Marketing - January 2016 - 88
Shopper Marketing - January 2016 - 89
Shopper Marketing - January 2016 - 90
Shopper Marketing - January 2016 - 91
Shopper Marketing - January 2016 - 92
Shopper Marketing - January 2016 - 93
Shopper Marketing - January 2016 - 94
Shopper Marketing - January 2016 - 95
Shopper Marketing - January 2016 - 96
Shopper Marketing - January 2016 - 97
Shopper Marketing - January 2016 - 98
Shopper Marketing - January 2016 - 99
Shopper Marketing - January 2016 - 100
Shopper Marketing - January 2016 - 101
Shopper Marketing - January 2016 - 102
Shopper Marketing - January 2016 - 103
Shopper Marketing - January 2016 - 104
Shopper Marketing - January 2016 - 105
Shopper Marketing - January 2016 - 106
Shopper Marketing - January 2016 - 107
Shopper Marketing - January 2016 - 108
Shopper Marketing - January 2016 - 109
Shopper Marketing - January 2016 - 110
Shopper Marketing - January 2016 - 111
Shopper Marketing - January 2016 - 112
Shopper Marketing - January 2016 - 113
Shopper Marketing - January 2016 - 114
Shopper Marketing - January 2016 - 115
Shopper Marketing - January 2016 - 116
Shopper Marketing - January 2016 - 117
Shopper Marketing - January 2016 - 118
Shopper Marketing - January 2016 - 119
Shopper Marketing - January 2016 - 120
Shopper Marketing - January 2016 - 121
Shopper Marketing - January 2016 - 122
Shopper Marketing - January 2016 - 123
Shopper Marketing - January 2016 - 124
Shopper Marketing - January 2016 - 125
Shopper Marketing - January 2016 - 126
Shopper Marketing - January 2016 - 127
Shopper Marketing - January 2016 - 128
Shopper Marketing - January 2016 - 129
Shopper Marketing - January 2016 - 130
Shopper Marketing - January 2016 - 131
Shopper Marketing - January 2016 - 132
Shopper Marketing - January 2016 - 133
Shopper Marketing - January 2016 - 134
Shopper Marketing - January 2016 - 135
Shopper Marketing - January 2016 - 136
Shopper Marketing - January 2016 - 137
Shopper Marketing - January 2016 - 138
Shopper Marketing - January 2016 - 139
Shopper Marketing - January 2016 - 140
Shopper Marketing - January 2016 - 141
Shopper Marketing - January 2016 - 142
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
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