Shopper Marketing - January 2016 - 100


Editorial Index Companies named in the editorial columns of this issue are listed below.
7-Eleven .  .  .  .  .  .  .  .  .  .  .  .  .  .74

Fahlgren Mortine  .  .  .  .  .41

Kantar Retail .  .  .  .  .  .  .  .  .  .41

Quri  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .67

A .R .E ./POPAI .  .  .  .  .  .  .  .  .  .14

Family Dollar  .  .  .  .  .  .  .  .  .62

Key Food  .  .  .  .  .  .  .  .  .  .  .  .  .27

Rapid Displays  .  .  .  .  .  .  .  .14

Ahold USA .  .  .  .  .  .  .  . 28, 81

Faultline Solutions
LLC  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .73

Kmart  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .41

RetailMeNot  .  .  .  .  .  .  .  .  .  .87

Kroger  .  .  .  .  .  .  .  .  .  .  . 63, 88

Sam's Club  .  .  .  .  .  .  .  .  .  .  .24

Lowe's  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .41

SBC Advertising .  .  .  .  .  .  .41

Mars Agency, The .  .  .  .  .14

Schwan Food Co .,
The  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .36

Albertsons .  .  .  .  .62, 80, 83
Aldi  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .52
Amazon .com  .  .  .  .  . 40, 70
Apothic Wines  .  .  .  .  .  .  .  .82
Baer Enterprises  .  .  .  .  .  .14
Barneys New York  .  .  .  .85
Bay Cities .  .  .  .  .  .  .  .  .  .  .  .  .14
Bish Creative Display  .  .  .14
Blue Box Toys .  .  .  .  .  .  .  .  .93
Boxed Wholesale  .  .  .  .  .78
Brit + Co .  .  .  .  .  .  .  .  .  .  .  .  .40
C+C Seattle .  .  .  .  .  .  .  .  .  .  .16
Coca-Cola Co .  .  .  .  .  .  .  .  .88

Feeding America  .  .  .  .  .88
Felbro Displays  .  .  .  .  .  .  .14
Field Agent  .  .  .  .  .  .  .  .  .  .  .67
FreshDirect  .  .  .  .  .  .  .  .  .  .  .77
Gartner Research  .  .  .  .  .76
General Electric  .  .  .  .  .  .  .16

Mars Inc .  .  .  .  .  .  .  .  .  . 80, 83
Meijer  .  .  .  .  .  .  .  .  .  .  .  . 24, 63
Michaels .  .  .  .  .  .  .  .  .  .  .  .  .  .40

General Mills  .  .  .  .  .  .  .  .  .68

Mondelez
International  .  .  .  .  .  .  .89

Georgia-Pacific  .  .  .  .  .  .  .  . 2

MyWebGrocer  .  .  .  .  .  .  .  .69

GlaxoSmithKline  .  .  .  .  .  .83

Nestle  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .81

Google  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .26

Nestle Purina  .  .  .  .  .  .  .  .  .22

Graphic Source, The .  .  .15

Nissan .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .87

Great Northern
InStore .  .  .  .  .  .  .  .  .  .  .  .  .22

Packaging Arts  .  .  .  .  .  .  .14
Path to Purchase
Institute .  .  .  .  .  .  .  .  . 2, 68

Colgate-Palmolive  .  .  .  .  . 2

Haworth  .  .  .  .  .  .  .  .  .  .  .  .  .38

Copernicus Marketing
Consulting &
Research  .  .  .  .  .  .  .  .  .  .  .28

HelloWorld  .  .  .  .  .  .  .  .  .  .  .38

Periscope .  .  .  .  .  .  .  .  .  .  .  .  .38

Hershey Co .  .  .  .  .  .  .  .  .  .  .80

PetSmart  .  .  .  .  .  .  .  .  .  .  .  .  .24

Imperial - Visual
Communications  .  .  .15

Pinterest  .  .  .  .  .  .  .  .  .  .  .  .  .84

Curalate  .  .  .  .  .  .  .  .  .  .  .  .  .  .85
CVS/pharmacy .  .  .  . 62, 82

SinfulColors  .  .  .  .  .  .  .  .  .  .82
Snipp Interactive .  .  .  .  .  .87
Southern Imperial  .  .  .  .15
Space150  .  .  .  .  .  .  .  .  .  .  .  .  .38
Spong .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .38
Starbucks .  .  .  .  .  .  .  .  .  .87, 92
Stop and Shop .  .  .  .  .  .  .  .83
Sunflower Group,
The  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 21
Target  .  . 16, 21, 63, 80, 84
Toys "R" Us  .  .  .  .  .  .  .  .  .  .  .85
Unilever  .  .  .  .  .  .  .  .  .  . 32, 93

Point Inside .  .  .  .  .  .  .  .  .  .  .86
Postmates  .  .  .  .  .  .  .  .  .  .  .  .87

Walgreens .  .  .  .  .  .  .  . 63, 82
Walmart .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .
 .  .  . 11, 24, 42, 69, 81, 96

Dollar General  .  .  .  .  .  .  .  .62
Edge Marketing .  .  .  .  .  .  .38

Insights in Marketing .  .  .41

Procter & Gamble .  .  .  .  .26

Elmer's Products  .  .  .  .  .  .  . 2

J .M . Smucker Co .  .  .  .  .  .80

Publix  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .63

Epsilon Ryan .  .  .  .  .  .  .  .  .  .32

Jack Link's  .  .  .  .  .  .  .  .  .  .  .  .  . 2

Puget Sound Energy  .  .16

y SHOPPER MARKETING JANUARY 2016

Simply Displays  .  .  .  .  .  .  .15

Wakefern Food
Corp .  .  .  .  .  .  .  .  .  .  .  .  .  .70

Innomark
Communications  .  .  .15

100

ShopperTrak  .  .  .  .  .  .  .  .  .  .10

Willard Bishop
Consulting  .  .  .  .  .  .  .  .  .74



Table of Contents for the Digital Edition of Shopper Marketing - January 2016

Contents
Shopper Marketing - January 2016 - Intro
Shopper Marketing - January 2016 - 1
Shopper Marketing - January 2016 - 2
Shopper Marketing - January 2016 - Contents
Shopper Marketing - January 2016 - 4
Shopper Marketing - January 2016 - 5
Shopper Marketing - January 2016 - 6
Shopper Marketing - January 2016 - 7
Shopper Marketing - January 2016 - 8
Shopper Marketing - January 2016 - 9
Shopper Marketing - January 2016 - 10
Shopper Marketing - January 2016 - 11
Shopper Marketing - January 2016 - 12
Shopper Marketing - January 2016 - 13
Shopper Marketing - January 2016 - 14
Shopper Marketing - January 2016 - 15
Shopper Marketing - January 2016 - 16
Shopper Marketing - January 2016 - 17
Shopper Marketing - January 2016 - 18
Shopper Marketing - January 2016 - 19
Shopper Marketing - January 2016 - 20
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