Shopper Marketing - December 2015 - (Page 5)

December 2015 34 Shopper Marketing Conference & Expo * Target executive Kristi Argyilan explains what the retailer has been doing to not only catch up with rivals but also innovate and lead in the digital space. * Walgreens, News America Marketing and Sellcheck offer 10 best practices for effective "selling moments." * Oracle Data Cloud interviews shoppers of eight regional grocers about how they use circulars and how they would react if they stopped receiving print ads. * Marketers are starting to focus on a brewing generation of consumers with greatly different motivations, inclinations and attitudes about shopping. A Fitch executive says to start forging relationships with Generation Z now. * Emerging trends on the cutting edge of retail are providing companies with opportunities to innovate and influence consumers, says a Leo Burnett/Arc Worldwide executive. 76 So-Lo-Mo A roundup of social, local and mobile marketing activity at retail from: n Unilever n n n n n n n n CONTENTS Facebook Cover FX Skin Care and Bazaarvoice Center for Advancing Retail and Technology MapJam Nielsen and Mobee Berry Cart Moovweb Digital Retail Apps and Visa 82 DOT Platinum / Best of the Times The Children's Place and Meyers assume the spotlight in the Path to Purchase Institute's 2015 Design of the Times contest as the "Best of the Times," while three others earn Platinum awards. 86 Ricci at Retail Joe showcases some festive holiday displays ... n n n Pepperidge Farm Ghirardelli Lindt 88 Personnel Appointments 92 Institute Strategist Target is deep into a repositioning that includes a new approach to merchandising and some very visible upgrades in-store.

Table of Contents for the Digital Edition of Shopper Marketing - December 2015


Shopper Marketing - December 2015