Shopper Marketing - October 2015 - (Page 6)

14 Editorial: Bill Schober 18 Solution Provider News 20 Swash Launch P&G and Whirlpool use a comprehensive digital campaign supported by in-store demos and displays to promote the launch of the Swash at-home clothing care system. SPECIAL REPORTS 46 Shopper Marketing Conference & Expo Preview n n 26 Unique Kiosk Amer Sports' Salomon and Atomic brands choose function over beauty with its one-of-a-kind ski boot-fitting station. 34 Feature: Global Shopper Marketing Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world. We provide a virtual roundtable discussion. n n Keynote: Target's Kristi Argyilan will present on digital media and the omnichannel shopper. Keynote: Oracle Data Cloud and regional grocers will present on the circular revolution. Design of the Times: A sampling of entries in the annual in-store activation contest. Editors' Choice: Must-see companies that will be exhibiting on the Expo floor. 102 Retail Intimacy: Kroger As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins. This is part 13 of our series sponsored by Catapult. 118 Ethnic Marketing Research, Part 2 New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural "hotspots" along the path to purchase. Sponsored by Geometry Global.

Table of Contents for the Digital Edition of Shopper Marketing - October 2015


Shopper Marketing - October 2015