Shopper Marketing - September 2015 - (Page 4)

10 Editorial: Peter Breen 14 Spotlight: Special Reports We provide a summary of the special reports that have appeared in Shopper Marketing over the last 12 months, from Who's Who features to white papers and more. 16 Solution Provider News 18 Healthy Choices Partnership Johnson & Johnson became a sponsor of Walgreens' Balance Rewards for Healthy Choices program in the spring and, among the supporting activity, linked its Official 7-Minute Workout mobile application to the program. SPECIAL REPORTS 46 Who's Who in Shopper Marketing More than 225 shopper marketing professionals representing some of the world's most beloved CPG brands and renowned retailers comprise this year's list, our seventh annual report. S1 Retail-Product Packaging This white paper addresses some of the design, shopper communication and project management challenges posed by a very special category of packaging - "packaging that lands at retail and actually does something to help sell the product." Sponsored by Menasha. RG1 Ongoing Programs This reference guide identifies the major ongoing programs and cause/community programs at more than 20 retailers across various channels. Sponsored by Great Northern InStore. 22 Summer of Stella Artois Using the sophisticated hosting of outdoor gatherings as its theme, Anheuser-Busch rolled out two summer campaigns on behalf of its Stella Artois and Stella Artois Cidre brands.

Table of Contents for the Digital Edition of Shopper Marketing - September 2015


Shopper Marketing - September 2015