10 Editorial: Peter Breen
14 Spotlight: Special
We provide a summary of the
special reports that have appeared
in Shopper Marketing over the last 12
months, from Who's Who features
to white papers and more.
16 Solution Provider
18 Healthy Choices
Johnson & Johnson became a
sponsor of Walgreens' Balance
Rewards for Healthy Choices
program in the spring and, among
the supporting activity, linked its
Official 7-Minute Workout mobile
application to the program.
46 Who's Who in Shopper
More than 225 shopper marketing
professionals representing some of the
world's most beloved CPG brands and
renowned retailers comprise this year's list,
our seventh annual report.
S1 Retail-Product Packaging
This white paper addresses some of the
design, shopper communication and
project management challenges posed
by a very special category of packaging -
"packaging that lands at retail and actually
does something to help sell the product."
Sponsored by Menasha.
RG1 Ongoing Programs
This reference guide identifies the major
ongoing programs and cause/community
programs at more than 20 retailers across
various channels. Sponsored by Great
22 Summer of Stella Artois
Using the sophisticated hosting of
outdoor gatherings as its theme,
Anheuser-Busch rolled out two summer
campaigns on behalf of its Stella Artois
and Stella Artois Cidre brands.
Table of Contents for the Digital Edition of Shopper Marketing - September 2015