Shopper Marketing - July 2015 - (Page 4)

10 Editorial: Peter Breen 14 Solution Provider News 16 'Just What the World Ordered' MorningStar Farms' campaign champions a plant-based diet through social media and event marketing components. 20 Maintaining an 'Edge' During the Shopper Marketing Summit, soon-to-be Edgewell Personal Care executives explained how the division would transition to the new company and also how it approaches shopper marketing for its challenger brands. 24 Judging In-Store Execution Although CPG marketers typically believe their in-store execution success is in the medium-to-high range, it's actually all over the map. Speakers at the Shopper Marketing Summit said it's possible to end the guessing game. 25 Shopper Behavior & Mindset While studies on trip types provide good information, they can be limited, according to an executive from The Integer Group speaking at the Shopper Marketing Summit. A recent study from the agency went further by tracking different shopper "modes." 28 New Twist for Cutex Cutex, the 100-year-old nail-care brand that invented nail polish remover, is in year five of a comeback that features investments in product innovation and marketing. 106 So-Lo-Mo A roundup of social, local and mobile marketing activity at retail from: n n n n n n n n n SavingStar and Georgia-Pacific Foot Locker Beiersdorf and Major League Baseball Valpak and ShopSavvy The Sunflower Group Civolution Fuel Rewards Network Nordstrom

Table of Contents for the Digital Edition of Shopper Marketing - July 2015


Shopper Marketing - July 2015