Shopper Marketing - June 2015 - (Page 4)

10 Editorial: Bill Schober 14 Solution Provider News 16 'Eat Free. Go Wild.' Responding to consumer research, the Supervalu family of grocery stores has refreshed the look and messaging of its Wild Harvest private label. 22 Shopper Marketing Summit n n n General session recap: Major manufacturers have long ignored the dollar channel and the valuefocused consumers who shop there. Family Dollar executive Jocelyn Wong wants to change that. General session recap: CVS/ pharmacy's bold tobacco decision opens a virtual dialogue with shoppers who will inevitably - and immediately - call for additional change. Seminar recap: With a goal of helping marketers find the right mix of digital and physical marketing tools, two Shoptology executives share insights from their own research. SPECIAL REPORTS 34 Who's Who in Customer Teams / Drug Channel Our fourth Who's Who in Customer Teams report focuses on the drug channel, highlighting individuals working on the Walgreens, CVS/pharmacy and Rite Aid accounts, and beyond. 64 Retail Intimacy, Part 11: Target In a sweeping overhaul of its business, Target is putting the focus back on "signature" categories, bolstering its digital infrastructure and reinforcing the brand's style quotient. Sponsored by Catapult. 82 Report: Supply Chain Optimization, Part 2 This article, the second of three parts, zeroes in on how to collaborate around supply chain. Relationships, perception of benefits, time commitment and reliable data are key. Sponsored by Menasha.

Table of Contents for the Digital Edition of Shopper Marketing - June 2015


Shopper Marketing - June 2015