Shopper Marketing - February 2015 - (Page 4)

10 Editorial: Bill Schober 14 Solution Provider News 16 New Strategy for Otter Otter Products employs self-standing permanent fixtures at Best Buy and Best Buy Mobile. 20 Measurement and ROI A GfK-led panel discussion at the Shopper Marketing Conference & Expo focuses on various ROI-related topics. 22 The View from OASIS 24 Retail/In-Store Innovation RTC's Tony Bynum and Arc Worldwide's Nick Jones provide wide-ranging examples of retail innovation during separate presentations at the Shopper Marketing Conference & Expo. Creating a category, Page 84 30 Showcasing Fresh Ingredients A new packaging design accompanies the launch of a line of six Ready Pac Bistro Bowl wrap kits and three chopped salads. 56 Feature: Considered Purchases It's far from a simple path to purchase, especially with considered purchase items. We examine how marketers are attempting to understand the motivations behind these purchases.

Table of Contents for the Digital Edition of Shopper Marketing - February 2015


Shopper Marketing - February 2015