14 Solution Provider
16 CPG Growth
Specialty coffee retailer
Barnie's CoffeeKitchen is
retail expansion by thinking
small with a focus on
20 Embrace Mobile's
When consumers express a
need through their devices,
marketers need to be there in
a contextually relevant way,
says Michael Becker, managing
partner and chief executive
officer at mCordis.
36 Trends 2015
We surveyed hundreds of CPG marketing executives
for our annual Trends report. The questions,
developed by the Institute's editors, cover a wide
range of topics, from budgets and technology to
collaboration and the retailers themselves.
36 Feature: Mobile Payment
We convene a virtual roundtable to discuss the
state of mobile payment and why it has yet to
come into its own.
62 Feature: Customer Teams
We explore the history behind and the current
roles of consumer product manufacturers'
62 Who's Who in Customer Teams
The first in a series of Who's Who reports identifies
many of the leaders of CPG brands' Walmart
customer teams based in or around Bentonville,
24 The View from OASIS
26 S'mores at Target
Mondelez International and Hershey
bring their brands to life at Target
stores in a guest-centric way.
Table of Contents for the Digital Edition of Shopper Marketing - January 2015