Shopper Marketing - January 2015 - (Page 4)

10 Editorial: Peter Breen 14 Solution Provider News 16 CPG Growth Specialty coffee retailer Barnie's CoffeeKitchen is experiencing unprecedented retail expansion by thinking small with a focus on convenience. 20 Embrace Mobile's Influence When consumers express a need through their devices, marketers need to be there in a contextually relevant way, says Michael Becker, managing partner and chief executive officer at mCordis. SPECIAL REPORTS 36 Trends 2015 We surveyed hundreds of CPG marketing executives for our annual Trends report. The questions, developed by the Institute's editors, cover a wide range of topics, from budgets and technology to collaboration and the retailers themselves. 36 Feature: Mobile Payment We convene a virtual roundtable to discuss the state of mobile payment and why it has yet to come into its own. 62 Feature: Customer Teams We explore the history behind and the current roles of consumer product manufacturers' customer teams. 62 Who's Who in Customer Teams at Walmart The first in a series of Who's Who reports identifies many of the leaders of CPG brands' Walmart customer teams based in or around Bentonville, Arkansas. 24 The View from OASIS 26 S'mores at Target Mondelez International and Hershey bring their brands to life at Target stores in a guest-centric way.

Table of Contents for the Digital Edition of Shopper Marketing - January 2015


Shopper Marketing - January 2015