Shopper Marketing - December 2014 - (Page 4)

10 Editorial: Bill Schober 14 Solution Provider News 16 Walmart's Approach Andy Murray describes how Walmart is becoming more focused and structured in its approach to shopper marketing during his keynote address at the Shopper Marketing Conference & Expo. 20 A Halloween Masquerade SPECIAL REPORTS 38 Who's Who in Shopper Insights Our sixth annual report presenting leading shopper insights professionals includes expanded profiles of individuals from Mattel, Anheuser-Busch, Walmart, ConAgra Foods and Chiquita Brands. 74 Retail Intimacy: C-Stores Convenience stores are an essential marketing partner for many leading CPG manufacturers, having long since outgrown their humble origins as mom-and-pop operators. Sponsored by Catapult. 82 Special Report: FutureBuy 2014 Heineken USA's Dos Equis leverages the Oct. 31 holiday in the latest flight of its "Masquerade" campaign. Among the activity was limited-edition bottles on retail shelves and a sweepstakes awarding a trip to New Orleans. New York-based market research firm GfK examines the attitudes and behaviors of omnichannel shoppers in 17 global markets (including the U.S.) in its fifth annual FutureBuy report. 24 The View from OASIS 26 Hungry for Rockin' Guac Avocados from Mexico takes the reins of a partnership with ConAgra Foods that centers on a guacamole recipe featuring the latter's Ro-Tel diced tomatoes. 34 Disney Display Is 'Best' The Path to Purchase Institute celebrates the Disney Infinity Interactive Display Program as "Best of the Times" in its 2014 Design of the Times contest.

Table of Contents for the Digital Edition of Shopper Marketing - December 2014


Shopper Marketing - December 2014