14 Solution Provider
Andy Murray describes how
Walmart is becoming more
focused and structured in
its approach to shopper
marketing during his keynote
address at the Shopper
Marketing Conference & Expo.
20 A Halloween
38 Who's Who in Shopper Insights
Our sixth annual report presenting leading shopper
insights professionals includes expanded profiles of
individuals from Mattel, Anheuser-Busch, Walmart,
ConAgra Foods and Chiquita Brands.
74 Retail Intimacy: C-Stores
Convenience stores are an essential marketing
partner for many leading CPG manufacturers,
having long since outgrown their humble origins as
mom-and-pop operators. Sponsored by Catapult.
82 Special Report: FutureBuy 2014
Heineken USA's Dos Equis
leverages the Oct. 31 holiday
in the latest flight of its
"Masquerade" campaign. Among the
activity was limited-edition bottles
on retail shelves and a sweepstakes
awarding a trip to New Orleans.
New York-based market research firm GfK examines
the attitudes and behaviors of omnichannel
shoppers in 17 global markets (including the U.S.) in
its fifth annual FutureBuy report.
24 The View from OASIS
26 Hungry for Rockin' Guac
Avocados from Mexico takes the reins of
a partnership with ConAgra Foods that
centers on a guacamole recipe featuring
the latter's Ro-Tel diced tomatoes.
34 Disney Display Is 'Best'
The Path to Purchase Institute
celebrates the Disney Infinity Interactive
Display Program as "Best of the Times"
in its 2014 Design of the Times contest.
Table of Contents for the Digital Edition of Shopper Marketing - December 2014