Shopper Marketing - November 2014 - (Page 4)

10 Editorial: Peter Breen 14 Solution Provider News 16 Summer Crush Campaign Dr Pepper Snapple Group uses custom packaging and digital rewards as the centerpieces of a campaign leveraging the theatrical release of "Teenage Mutant Ninja Turtles." 20 PPG's 'The Voice of Color' PPG Architectural Coatings deploys in-store kiosks called the "PPG Color Work Station" that provide shoppers with the ability to pick custom colors and digitally "paint" a room or multiple rooms. 24 The View from OASIS 26 A 'One Shower Challenge' Unilever partners with the E! network to help launch Dove advanced body wash formula, leveraging the cable network's "Live from the Red Carpet" coverage prior to the Emmy Awards. 58 So-Lo-Mo A roundup of social, local and mobile marketing activity at retail from: n StrongBark n Koollii n Kraft Foods Group and Coolfire Studios n Macy's and Shopkick n Real Digital Media and iZipline n Tapcentive SPECIAL REPORTS 30 People to Watch Our annual report singles out up-and-comers from Procter & Gamble, Hershey, Safeway, Heineken USA, Tyson Foods (Hillshire Brands), Beiersdorf, Mondelez International and Time Inc. Retail. 48 Special Report: Inside Insights In the second part of our series, we examine how brands and retailers are striving to construct a more integrated approach to insights development that better meets the needs of shopper marketing. Sponsored by Catapult.

Table of Contents for the Digital Edition of Shopper Marketing - November 2014


Shopper Marketing - November 2014