Shopper Marketing - August 2018 - 51

ACTIVATION GALLERY | SUMMER PROMOTION REVIEW 51

AUGUST 2018 SHOPPER MARKETING

Spectaculars merchandising PepsiCo/Frito-Lay
SKUs at Target welcomed
the season with a "summer
is served" message.

E. & J. Gallo Winery promoted The Naked Grape
boxed wines and Barefoot Wines canned wine
spritzers with a colorful, summer-themed spectacular
spotted at Albertsons Co.'s Shaw's. Comprising case
stacks and a table display holding individual cans
and a beach chair, the spectacular positioned the
SKUs as perfect beach beverages with "#unbreakable
fun" and "super-portable favorites" messages.

More images
at P2PI.org

Path to Purchase Institute members can view many summerrelated marketing images in the image vault at P2PI.org.

Endcaps outfitted with "Find Your Summer Sweet Spot" messaging promoted an exclusive Mars Inc. sweepstakes at Meijer. Entry was tied to the purchase of red, white and
blue packages of M&M's, Snickers, Dove or Skittles.

A cling positioned near Unilever's Popsicle
SKUs in Walmart's frozen department
identify the product as a treat that "pairs
well with backyard blasts," depicting a new
variation made with real strawberries alongside a nacho dog made with Tyson Foods'
Ball Park and Southern sweet tea made with
Unilever's Lipton. The cling directs shoppers
to co-op website MasterYourSummer.com
for recipes and tips.


http://www.P2PI.org http://www.P2PI.org http://www.MasterYourSummer.com

Table of Contents for the Digital Edition of Shopper Marketing - August 2018

Contents
Shopper Marketing - August 2018 - Intro
Shopper Marketing - August 2018 - 1
Shopper Marketing - August 2018 - 2
Shopper Marketing - August 2018 - Contents
Shopper Marketing - August 2018 - 4
Shopper Marketing - August 2018 - 5
Shopper Marketing - August 2018 - 6
Shopper Marketing - August 2018 - 7
Shopper Marketing - August 2018 - 8
Shopper Marketing - August 2018 - 9
Shopper Marketing - August 2018 - 10
Shopper Marketing - August 2018 - 11
Shopper Marketing - August 2018 - 12
Shopper Marketing - August 2018 - 13
Shopper Marketing - August 2018 - 14
Shopper Marketing - August 2018 - 15
Shopper Marketing - August 2018 - 16
Shopper Marketing - August 2018 - 17
Shopper Marketing - August 2018 - 18
Shopper Marketing - August 2018 - 19
Shopper Marketing - August 2018 - 20
Shopper Marketing - August 2018 - 21
Shopper Marketing - August 2018 - 22
Shopper Marketing - August 2018 - 23
Shopper Marketing - August 2018 - 24
Shopper Marketing - August 2018 - 25
Shopper Marketing - August 2018 - 26
Shopper Marketing - August 2018 - 27
Shopper Marketing - August 2018 - 28
Shopper Marketing - August 2018 - 29
Shopper Marketing - August 2018 - 30
Shopper Marketing - August 2018 - 31
Shopper Marketing - August 2018 - 32
Shopper Marketing - August 2018 - 33
Shopper Marketing - August 2018 - 34
Shopper Marketing - August 2018 - 35
Shopper Marketing - August 2018 - 36
Shopper Marketing - August 2018 - 37
Shopper Marketing - August 2018 - 38
Shopper Marketing - August 2018 - 39
Shopper Marketing - August 2018 - 40
Shopper Marketing - August 2018 - 41
Shopper Marketing - August 2018 - 42
Shopper Marketing - August 2018 - 43
Shopper Marketing - August 2018 - 44
Shopper Marketing - August 2018 - 45
Shopper Marketing - August 2018 - 46
Shopper Marketing - August 2018 - 47
Shopper Marketing - August 2018 - 48
Shopper Marketing - August 2018 - 49
Shopper Marketing - August 2018 - 50
Shopper Marketing - August 2018 - 51
Shopper Marketing - August 2018 - 52
Shopper Marketing - August 2018 - 53
Shopper Marketing - August 2018 - 54
Shopper Marketing - August 2018 - 55
Shopper Marketing - August 2018 - 56
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